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FLY News: Kanye West and Adidas Look To Continue To Shake Up The Sneaker World

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atch out Nike, Kanye West and Adidas are coming for you! Today Adidas announced that they will be continuing their partnership with Kanye in a unprecedented new deal .

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According to TMZ the new deal could put Kanye in the ball park with LeBron’s Nike deal earning the “Famous” rapper potentially billions. This new deal is the biggest partnership Adidas has ever done with a non-athlete.The high demand for Yeezy’s sneakers without a doubt helped Adidas come to this decision easily.

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Adidas most certainly did listen to the kids as Kanye so eloquently stated during his MTV music awards rant  oops we mean speech. The new line will not only focus on men’s and women’s fashion but it will also branch out into athletic gear as well.

Looks like Kanye was a prophet when he tweeted this back in February:

https://twitter.com/kanyewest/status/699503657193246721

Adidas will also be opening up stores specifically centered around the Yeezy line.

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An amazing accomplishment for Kanye indeed, but Nike will be just fine in the long run. The move does prove the Kanye has tremendous selling power and we can only expect bigger and better things from this partnership. Maybe now everyone can get their hands on a pair of Yeezy’s.

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Stay Fly!

PHOTO: Dimitrios Kambouris/Getty Images 

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It’s Okay Ye: Kanye West Sheds Tears In Interview With Zane Lowe

Kanye West

Kanye West is one of the most controversial and interesting people on the planet, there is no denying that. Yeezy sits down with BBC Radio 1’s Zane Lowe again for a classic interview only Yeezy could give the people.

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We Like: Tread Lightly Upon Art & Creativity! Interview With Artist Jordan’s Dad

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Much like Yeezus, SFPL is picking up the trend to fight for Creativity. What you put out into the world, a person’s artistry can arguably be viewed as the key to the soul. Once it catches on, as fast as a wildfire, there you have it! A respected artist! Captivating thoughts and expressing them to the public is actually more common then once before. Nevertheless still just as hard, and often feared. Whether the blame be to social media or not, because of the mass overload and high demand for control, it’s agreed here that talent quickly gets overlooked. We are more than excited to shed light on the few we find and deem to be Certified Fly!
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Last week we caught up with Donnell McFadden Brooks or more commonly known as Jordan’s Dad. Intrigued most by the 90’s era, his dope designs caught our attention not only with what it was he drew, but more from his canvas of choice. Check out the interview and find out what we mean after the jump.
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Do We Like? Entertainment Fashion

Do We Like? : Is This The New Kanye West X Adidas Collaboration?

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Could this image that recently surfaced be Kanye West’s highly anticipated sneaker collaboration with Adidas? Well the guy who took the picture says it is in fact Kanye’s forthcoming sneaker and that does look like Yeezy from the side profile.

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Entertainment

[We LIKE] Nike Air Yeezy 2 Wolf Grey/Pure Platinum

Step. Into. These.

First off, The Nike Air Yeezy marked one of the first times Nike ever allowed a non-athlete to design a signature sneaker!

Ladies and Gentlemen … Kanye West!

The latest colorway for the Air Yeezy 2 are wolf grey/pure platinum and they are #Dope.

The shoes will be released at Limited Edt Vault, Singapore, as well as other stockists across the world on April 13, 2012.

Will you be waiting on line?

-Stay Fly!