Fashion FLY NEWS

FLY News: Kanye West and Adidas Look To Continue To Shake Up The Sneaker World


atch out Nike, Kanye West and Adidas are coming for you! Today Adidas announced that they will be continuing their partnership with Kanye in a unprecedented new deal .


According to TMZ the new deal could put Kanye in the ball park with LeBron’s Nike deal earning the “Famous” rapper potentially billions. This new deal is the biggest partnership Adidas has ever done with a non-athlete.The high demand for Yeezy’s sneakers without a doubt helped Adidas come to this decision easily.


Adidas most certainly did listen to the kids as Kanye so eloquently stated during his MTV music awards rant  oops we mean speech. The new line will not only focus on men’s and women’s fashion but it will also branch out into athletic gear as well.

Looks like Kanye was a prophet when he tweeted this back in February:

Adidas will also be opening up stores specifically centered around the Yeezy line.


An amazing accomplishment for Kanye indeed, but Nike will be just fine in the long run. The move does prove the Kanye has tremendous selling power and we can only expect bigger and better things from this partnership. Maybe now everyone can get their hands on a pair of Yeezy’s.


Stay Fly!

PHOTO: Dimitrios Kambouris/Getty Images 


On The Gram: The Internet Erupts After Kanye West Premieres Trolltastic Visual For “Famous””

Fashion Latest News The Fly List

Heat For Your Feet: Top 10 Sneakers Dropping This Weekend!


Calling all of the sneaker heads, this is the moment you all been waiting on. Time for some of the hottest kicks to drop this weekend and an opportunity for you to cash out on the latest for the Fourth of July weekend. Get prepared for a bunch of dopeness after the jump.

Entertainment The Daily Word

FLY MORNING BUZZ: Nene Leakes Son Gets Arrested, Yeezy Boost 350 Goes On Sale Saturday, Lil Wayne and Young Thug Are At It Again & more


NeNe Leakes son Bryson Bryant has gotten in trouble yet again. This time around, Bryson has taken a notes out of Apollo Nida‘s book and has been messing with a few checks that may not belong to him. [B.Scott]

Good Deeds: Master P surprises 9-year old gun violence victim in Kentucky, who was shot in the leg at a local park while playing basketball. [Hello Beautiful]

Both Young Thug and Lil Wayne are releasing mixtapes on the very same day. The two will be going head-to-head this upcoming Independence Day. [Rap-Up]

adidas Originals confirms U.S. launch plans for the Yeezy Boost 350, making it’s debut this Saturday. 13 adidas locations, online purchase option, an in-store lottery system — folks will have to put in work. [Hypebeast]



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