Music Choice will feature rising Toronto R&B crooner Tory Lanez in PRIMED, its new artist initiative, August 12-28, 2016. The robust programming initiative gives artists unprecedented access on Music Choice including exposure on the #1 Free Video On Demand network, on TV with Mediabase reported Music Channels and interactively with Music Choice Play.
Tory Lanez’ current single ‘LUV’ will be featured on Music Choice’s Hip-Hop and R&B Music Channel and Video Channel. Fans can also check out the music videos for “LA Confidential” and Platinum-selling single “Say It” on Music Choice On Demand. This episode of ‘PRIMED’ will appear across Music Choice’s entire national footprint including On Demand, Music Channels, Musicchoice.com and the Music Choice App to also help celebrate his upcoming album, I Told You, set for release on August 19th.
Make sure you go to: Music Choice On Demand>Shows
Check out snippets of the interview below:
Tory Lanez On Learning How to Sing:
“I started singing when I was like 17 really. I actually was really bad at singing…I actually sucked you know it was just one of those things where I just you know singing is like a muscle. Your vocals are like a muscle, and the more you do sing is the better you get at them. I guess because I didn’t have someone to show me the way to really sing it just made me sing in my own kind of way which gave me a unique voice. Some people say there’s like a softness or like a cotton kind of rasp to my voice sometimes, but I think it’s just cause that’s how I taught myself to sing.”
Tory Lanez On Production at His Shows:
“I came up uh not having anything. Like not having no background singers…no production and lights and all this stuff…like I’m the type of dude who goes venue to venue and meets the sound man and the light man that night now that there is a big production going on I’m just like… wow! The possibilities now because I’ve worked so hard at making my main set so crazy without production that now that the production is here, it’s going to look amazing.”