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‘The New Edition Story’ Racks In 29 Million Viewers

New Edition

BET’s hit 3-part biopic, The New Edition Story, was a bonafide phenomenon, attracting 29 Million Total Viewers P2+ to the miniseries during premiere week (including premiere telecasts and encores, across BET and Centric). On BET alone, the miniseries grossed 15.7MM viewers 18-49 and 28.4MM total viewers P2+ in its full premiere week (Live + Same Day viewing).

Premiere and Finale episodes of the special each drew 2.5MM viewers P18-49, and 4.2MM total viewers P2+ on BET alone for premiere telecasts (Live +Same Day viewing). In time-shifted viewing, the NE Story 3-part average increased its audience by +33% (+844K P18-49 viewers) on Live +3, with a 3.87 (3.4MM P18-49) EDAC rating across BET and Centric.

On the music side of things, the film also made its mark on the music industry, as nostalgic fans pushed New Edition’s songs and albums to the top of the iTunes charts. As of Friday, January 27th, New Edition’s Heartbreak album skyrocketed to #14 on iTunes’ US Albums Current Top 100 (making it the highest new entry), and the group’s Greatest Hits, Vol 1 climbed up 40 places to #22 on the same chart. On the Top 40 US R&B Song charts, NE claimed 7 of the top 20 spots. The band and its offshoots also scored 15 of the Top 40 US R&B Albums. The band’s place in Hollywood history was codified on January 24 ahead of the premiere, as the group received a star on the Hollywood Walk of Fame, adjacent to fellow boy bands Boyz II Men, Backstreet Boys and New Kids on the Block.

Congrats to everyone that was involved and making the biopic such a success!

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Entertainment

Part 1 of BET’s ‘The New Edition Story’ Gained Millions of Views, Cast Covers VIBE Magazine

BET completely racked up in numbers from Part 1 the highly anticipated 3-part miniseries, The New Edition Story. The most-talked about biopic drew in 2.5MM viewers P18-49, and 4.2MM total viewers P2+ on Black Entertainment Television. Teaming up with their sister network Centric the telecast scored 2.6MM viewers P18-49, and 4.4MM total viewers across both networks. BET also dominated the social-sphere as the channel ranked as the #1 most social network on television.

new edition

On BET alone The NE Story was the highest rated and most watched telecast in five years since 2012 with the Season 5 premiere of The Game (excluding tentpoles). Outranking all other TV programs including cable, syndication, and sports the special was the #1 most social episode on both Facebook and Twitter. Across social platforms, 2.2 million people generated nearly 1 million interactions. On Twitter, BET and the series drove 12 of the top 20 trending topics of the night including #Betamax, #BobbyBrown, #CandyGirl, #MikeBivins, and #LukeJames. Interactions peaked during the live 10:30 pm – 10:44 pm window, as viewers applauded the transition of the band from boys to men.

To add, the multi-talented cast was also featured on VIBE‘s new digital cover which includes Bryshere Y. Gray, Elijah Kelley, Luke James, Keith Powers, Algee Smith, and Woody McClain as the adult members of New Edition. Along with a stellar cast, it also includes a collective of award-winning producers and directors including iconic music powerhouses

Along with a stellar cast, the movie also includes a collective of award-winning producers and directors including iconic music powerhouses James “Jimmy Jam” Harris, Terry Lewis and Kenny “Babyface” Edmonds, Executive Producer Jesse Collins (Real Husbands of Hollywood) for JCE Films, a division of Jesse Collins Entertainment, and award-winning director Chris Robinson. Co-Producers are: co-produced by Brooke Payne, Ricky Bell, Michael Bivins, Ronnie DeVoe, Johnny Gill, Ralph Tresvant and Bobby Brown.

The most epic television film of 2017 continues tonight, Wednesday, January 25 at 9 pm ET/PT, and concludes Thursday, January 26 at 9 pm ET/PT. 

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Entertainment

Watch: The Cast of ‘The New Edition Story’ Performing New Edition’s Classic Hit “You’re Not my Kind of Girl”

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If you didn’t tune into the Soul Train Music Awards on Sunday night, you definitely missed the premiere of the cast of the new BET original TV event The New Edition Story performing “You’re Not My Kind of Girl”. The Jimmy Jam & Terry Lewis produced song was originally featured on their Double Platinum-selling album ‘Heartbreak’ which is the groups highest selling album to date.

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In the clip the cast performs the song and nails the choreography step by step, also including in the video are clips from the highly anticipated TV event. The star-studded cast for the The New Edition Story includes:

Bryshere Y. Gray (Empire) plays Michael Bivins as an adult and Dante Hoagland (Emelie) plays Michael as a child.

Elijah Kelley (The Wiz Live!) plays Ricky Bell as an adult and Caleb McLaughlin (Stranger Things) plays Ricky as a child.

SFPL‘s Digital Blog Cover Guy & Grammy®-nominated singer/songwriter Luke James plays Johnny Gill.

Algee Smith (Let It Shine) plays Ralph Tresvant as an adult and Jahi Winston (Feed The Beast) plays Ralph as a child.

Keith Powers (Straight Outta Compton) plays Ronnie Devoe as an adult and Myles Truitt plays Ronnie as a child.

Woody McClain (Autographs) plays Bobby Brown as an adult and Tyler Williams plays Bobby as a child.

The New Edition Story is 6 hours total and will air over 3 nights on January 24th, 25th, and 26th. All six members of New Edition serve as co-producers on the biopic alongside longtime manager and original choreographer Brooke Payne. Jimmy Jam and Terry Lewis alongside Kenneth ‘Babyface’ Edmonds serve as music producers on the biopic.

We cannot wait to sit down and watch this cause it looks extremely good.

PHOTO: BET

ALSO READ:

The First Clip Of BET’s New Edition Miniseries Has Arrived + Official Release Date

Jimmy Jam, Terry Lewis & Babyface confirmed as music producers for the NEW EDITION STORY on BET in January

#EssenceFest (Day One): Toni Braxton Tribute, New Edition Performance And More