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T-Mobile is once again taking over Super Bowl Sunday with their timeless commercials. This time around, the hilarious skit is lead by pop star Justin Bieber along with sports phenoms Rob Gronkowski, and Terrell Owens.
Check it out above as Bieber gives us a history lesson on “touchdown dance moves” for the mobile company’s new campaign #UnlimitedMoves.
Nicki Minaj is taking a cue from her Young Money brother Drake, signing on as T-Mobile’s latest spokesperson.
The New York City emcee starred in T-Mobile’s new commercial for their One campaign.
Nicki finds herself caught in a “Love Triangle” between a guy named Steven and Snapchat. Minaj of course isn’t having it and gets Snapchat to join her in giving Steven the boot, so they may go in search of a man who doesn’t have to choose between the two of them.
“Come on, girl. Let’s get us a man with unlimited data.”
Watch how it all unfolds below.
In today’s edition of companies do the darnedest things, Sprint is facing backlash after sharing a video of a customer referring to T-Mobile as “ghetto.”
The clip, which has been taken down is from one of Sprint CEO Marcelo Claure‘s Listening Tour sessions with customers across the country. In it Claure asks a customer what she thinks of T-Mobile.
“I’m going to tell you a carrier name, and I want you to basically tell me what comes to your mind. T-Mobile. When I say T-Mobile to you, just a couple of words?”
While it’s clear Sprint was attempting to shade one of its competitors, it clearly backfired as the tweets came pouring in calling bullsh** on the tasteless ad. Claure even attempted to save face by posting a tweet clarifying they were simply “sharing real comments from real customers” following the initial post.
“We’re sharing real comments from real customers. Maybe not the best choice of words by the customer. Not meant to offend anyone.”
Twitter wasn’t letting Sprint cop ignorance and held nothing back when it came to calling out the racist and classist ad.
Of course one of Sprint’s competitors could’t pass up on this golden opportunity to slide into Sprint’s customers DM’s.
Got to hand it to Verizon they saw their shot and took it!
You can watch the ad in question below. Do you think the ad was racist and classist? Should Sprint have known better? Let us know your thoughts in the comments.
-Remember, Stay Fly!
Last Night, the Queen of Hip-Hop Nicki Minaj lit up Las Vegas in magenta at the new T-Mobile Arena official public opening with special guest Ariana Grande. The multi-platinum, GRAMMY®-nominated artist helped T-Mobile unleash an amazing Un-carrier celebration to formally open the stunning new venue located just west of the famed Las Vegas Strip.
More than 20,000 eager music fans filled the new arena to catch the chart-toppers perform their best hits live on stage. Grande set the tone for the evening with her booming voice as she performed her new song, “Leave me Lonely,” a collaboration with Mary Gray. Minaj closed out the night with “Starship” and turned the entire arena magenta.
Brody Jenner hit the 1&2’s keeping the crowd entertained.
Photos Courtesy of Denise Truscello (Getty Images / WireImage) on behalf of T-Mobile Arena
A host of brands have tapped into some serious star power for their Super Bowl 50 spots. From comedians, to musicians, actors, and athletes there is no shortage of familiar faces in this year’s Super Bowl ads.
T-Mobile has recruited Drake, BMW brought on Serena Williams, Tony Hawk, and T-Pain, Hyundai tapped Ryan Reynolds and Kevin Hart and the list goes on. You can check out the spots of Mini USA, T-Mobile, Bud Light, Hyundai, Budweiser, Skittles, Squarespace, Taco Bell, and Amazon ahead of them airing during this Sunday’s Super Bowl 50.
Mini USA – Defy Labels
BMW’s brand has chosen to dub their ad “Defy Labels” and features Serena Williams, Tony Hawk, T-Pain, and a few other athletes and actors. The spot sends the message that labels only serve to box you in and can easily be broken.
T-Mobile – Restricted Bling
T-Mobile tapped Drake for their ad which plays out on the set of his “Hotline Bling” video as other carriers offer notes on making some changes to his lyrics. The ad serves to highlight the service restrictions of the other carriers and the simplicity of T-Mobile.
Hyundai – Ryanville & First Date
The automotive brand will be airing three different spots during Sunday’s game. One of the spots features actor Ryan Reynolds for the Hyundai Elantra and the other features comedian Kevin Hart for the Hyundai Genesis.
Budweiser USA – Give A Damn
Budweiser recruited actress Helen Mirren for a drunk driving PSA that is unlike what we’re used to.
Bud Light – The Bud Light Party
This year’s Bud Light ad aims to unite beer drinkers everywhere. Starring Amy Schumer and Seth Rogan as the leaders of the Bud Light Party the goal is for America focus on what unites us rather than what divides. The ad also features actors Paul Rudd and Michael Peña.
Skittles – The Portrait
Steven Tyler stars in Skittles Super Bowl 50 spot which features a singing portrait made from the rainbow colored candies in the likeness of Tyler of course.
Taco Bell – Super Secret Commercial
Taco Bell is set to unveil a new product that’s being added to its menus, but they’re keeping it so under wraps that not even their commercial’s star, James Harden know’s what it is.
Squarespace – Real Talk
Fans said goodbye to comedic duo Key & Peele a few months back with the finale of their Comedy Central show. Thanks to Squarespace we get to see these two in action once again plus the two comedians will be providing live commentary during Sunday’s game. You will be able to catch their commentary over at realtalk.squarespace.com.
Amazon – Cheese Footballs
Amazon will be airing a spot promoting their new handsfree and voice controlled speaker Amazon Echo. Alec Baldwin stars in the campaign which comes with it’s own website and features more videos of Baldwin making use of the Amazon Echo as he preps for game day.
We prepare for work in the morning. We prepare for interviews and we prepare for visits from “bae”. With the Super Bowl XLIX on it’s way this Sunday — and advertising agencies putting their most clever campaigns to the test, be prepared for Kim Kardashian to Break Your Television set….Lit – erally.
For Kim’s next break, she’s landed a new T-Mobile data stash ad campaign. It might be perfect for her. Hence, she suggests cell phone subscribers go with T-Mobile where their unused data rolls over providing users extra data to do “more important things”, like look at Kim’s selfies. You gotta love it!
Not to mention, The Kardashians clan has had T-Mobile service/phones for years now, since the first episode of their long-standing hit reality show. In 2008, Mrs. West auctioned her personal Sidekick LX phone for charity on eBay. Kim was addicted to her SK LX. It was one of the toughest decisions that she ever had to make being as Kim was, and still is a text-addict like the rest of us.
Get into Kim K’s very own T-Mobile Spoof below:
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