This Thing Called Life now lives on all music streaming platforms, and in stores. New Orleans own, August Alsina delivers an emotional visual in celebration of his new album entitled “Song Cry,” which is the first official single from the project.
FLY INTERVIEW: AUGUST ALSINA TALKS NEW MUSIC, LOVE/HATE WITH SOCIAL MEDIA, HIS BELOVED BROTHER, USHER, 2 CHAINZ & MORE WITH SFPL TV
In the video, directed by Payne Lindsey whose curated eight of August’s videos thus far, finds the talented singer stranded in a misty desert where his motorcycle breaks-down on side of the road.
As Alsina walks and sings in through the deserted streets, he stumbles upon a motel where he can rest. From inside and out his room, August deals with pains of emotions through song, as he sings in the midst of raindrops with the accents of a freestanding ballerina, tears of blood streaming from their eyes, to clouds of rose petals falling in his room, ending with him in a bed full of roses, to standing in front of a burning wooden casket.
August also spoke with Billboard about losing his temporary loss of eye-sight back in May, but has now regained his vision:
“It was a very humbling experience. You take that for granted, waking up and being able to see. He points toward a woman in a booth 15 feet away. “I can see her,” he says, “but I wouldn’t be able to tell you what she looked like.”
Within the past couples of months, August has had quite the life experience ride; from illnesses, to even family troubles. Now, going through so much hardship, it’s quite clear that Alsina just wants a normal life, a new path, a new road to redemption.
Get into August’s mental below: