The original Reebok Shaq Attaq sneaker was born in 1992 and was Shaquille O’Neal’s signature shoe when the backboard-shattering player dominated the court with his singular prowess and skill.
To celebrate the 25th anniversary of the Shaq Attaq this year, Reebok is introducing a twist on the original, called the Shaq Attaq Modern.
The Shaq Attaq Modern was designed to be closer to the current trend of contemporary basketball sneakers. The leather is replaced with a woven mesh upper, which helps to reduce the overall weight of the shoe while keeping the structure of the original in place. The collar features a foam compound with net mesh overlay to provide padding around the ankles, along with custom Pump technology for an adjustable fit. Minimal stitching gives way to hot melt throughout while also providing dimension through the use of technical lightweight synthetics on the upper.
Featured in an allover yellow spark color with sublimated black stripe down the middle, the Shaq Attaq Modern colorway was inspired by one of Shaq’s many nicknames.
Shaq visited Reebok Headquarters in Canton, MA recently to test out the shoes on the court via a pick-up basketball game, which you can check out in the images attached.
The Shaq Attaq Modern is now available for $159.99 and is now available at Reebok.com, Finish Line and additional Reebok retailers starting, Friday, May 19th.
Reebok officially welcomes international supermodel, actress and fitness maven Jasmine Sanders as one of its newest faces for the Reebok brand, joining the likes of Gigi Hadid, Teyana Taylor and Future. Adored by her millions of social media followers, Sanders will serve as the face of Reebok’s Women’s Classic campaign and collection with Lady Foot Locker.
Known widely for her bold and effortless merger of fitness and fashion, Sanders quickly gained international notoriety as a style icon – having walked countless catwalks around the world for top designers and striking poses for the most legendary fashion photographers. A self-proclaimed fitness maven, Sanders credits her success to hard work, both in her career and the in the gym. Sanders discovered early in her career that fitness was the key to balance and tranquility in an industry where the pressures of beauty could be overwhelming.
In the new Reebok Classic campaign, launching nationwide in key Lady Foot Locker stores, as well as on Reebok.com, Jasmine Sanders was photographed at the sun-dappled Los Angeles Memorial Coliseum, which served as the perfect backdrop to this streetwear collection. Blending key performance and street sensibilities, the collection includes directional designs that cater to the modern fashionista. Standout styles include the coordinating red/white/blue Striped Crew and the long Striped Skirt, paired with the Aztec Garment and Gum sneaker in white with gumsole, as well as Iconic Crew Sweat and matching Fitness Leggings paired with the Classic Leather sneaker in white. The 26 piece collection is rounded out by additional key pieces including the cropped Rib Tank Top, various Tees, a Knit Track Short, and various styles of the Aztec sneaker in black, white, red and clue, along with Classic Leather sneakers in white, black and neutral colorways.
“I’ve always been a huge fan of Reebok and its unique take on street style and fitness, so when I was asked to become the latest member of the Reebok family, the answer was simple,” said Sanders. “I love how versatile this Reebok collection is and allows me to go from the street to the gym and back, which works so well for my busy schedule. This collection really shows women and young girls that you can be fit and fabulous – and that message is very important to me as I live it every day.”
“We’re very excited to have Jasmine Sanders join the Reebok Classic family because she has a unique sense of style that crosses over from fashion to fitness and beyond,” said Todd Krinsky, Global Vice President of Reebok Classic and Entertainment. “Not many people have the credibility to do this. We think that Jasmine is a bold voice for her generation and we’re very excited to share what’s in store for Reebok Classic and Jasmine in the future.”
This weekend will be a hypebeast’s dream with all the heat dropping this weekend! Jordan Brand is leading the way with three releases this weekend. The Air Jordan 1 Retro takes center stage returning in the ‘Royal’ colorway as well as three colorways in the low-top variation.Jordan will also be launching the ‘Flight Guy’ version of their latest Air Jordan sneaker the XXXI. Nike is also dropping some new heat as well! Kobe’s post retirement shoe the Kobe A.D. NXT will arrived and it’s not like previous versions of his shoe, putting Nike’s love for innovation on full display. Speaking of innovation, Nike will also be dropping a new variation of the Lunarcharge labeled the ‘Best Of All Worlds” which combines design elements from 4 popular sneaker models. Also returning will be the Air More Uptempo GS (grade school) in a ‘hyper pink’ colorway just for the ladies.Last but not least adidas will be releasing three styles of their popular Ultra Boost3.0 sneaker. Hit the gallery to get a good look at all the FLY sneakers coming your way.
Nike is making a very strong case for your coins this weekend! Jordan Brand will be making its usual appearance this weekend with the Air Jordan IV (Motorsport) and the Air Jordan 6 GS (Still Blue) for the kids/ladies. Nike will be releasing another collaboration with Riccardo Tisci this time putting a unique spin on the Air Max 97. Also coming dropping from Nike the Air Max 1 (Master) and the Time To Shine Series featuring signature shoes from LeBron James (LeBron 14), Paul George (PG1), Kevin Durant (KD 9) and Kyrie Irving (Kyrie 3). Rounding up this weekend’s releases is the Breaking Bad Wallabee collaboration between premium retailer Bait and Clarks Originals, inspired by the popular AMC original series. Hit the gallery below to get a detailed look at all the heat coming your way.
It’s no secret now the power of celebrity when it comes to selling sneakers, look at RUN D.M.C., Jay Z, 50 Cent, DrakePharrell,Teyana Taylor, Fabolous and of course Kanye West. So it makes perfect sense for Ewing to go the celebrity collaboration route and reach out to the Grammy Award-winning rapper 2 Chainz.
This isn’t the first time Ewing Athletics has linked up with popular musical artist, they also collaborated with Teyana Taylor and Fabolous for unique spins on the Ewing’s iconic sneaker.
The 2 Chainz x 33 HI definitely stands out from the rest, it features a reversible ankle strap that can be worn on both sides and full length midsole for cushioning.
2 Chainz’s version of the Ewing 33 HI uses all new material, the upper is a 1 piece reflective and features mesh overlay along with silver metal and round laces. Where the sneaker really stands out is that it features not only the classic Ewing branding on the rear on the left shoe but 2 Chainz branding on the rear of the right shoe.
It’s a match made in heaven, the Ewing 33 HI x 2 Chainz are available now and will cost you $140.00. You can head over to Ewing Athletics website and purchase a pair, these FLY kicks definitely belong in your in sneaker collection.
PHOTOS: Ewing/Bernard Beanz Smalls
#FameandWar: Teyana Taylor x Fabolous Curate Special Limited Edition Packer Shoes X Ewing Athletics Sneaker Launch [Photos]
Reebok Classic will launch the latest evolution of the ZOKU RUNNER through the launch of the Reebok Classic ZOKU RUNNER x Freebandz, representing the first collaboration for this new sneaker style.
Reebok Classic’s new contemporary silhouette, the ZOKU RUNNER first debuted on March 2 in London with a performance from Future at the famed Village Underground. The sneaker features the brand new ULTRAKNIT technology from Reebok, a method of knitting fused yarn to create a flexible and breathable sock-like upper that retains its shape while reducing material waste. The runner also features DMX Foam technology, a cushioning compound that dramatically reduces weight where it matters.
The Reebok Classic ZOKU RUNNER x Freebandz sneaker was designed with help from Future and the team on his Freebandz label. The sneaker features a two-tone black & white ULTRAKNIT upper with matching laces, reflective heel cage overlays embossed with ‘Reebok’ on the left shoe and ‘Freebandz’ on the right one, and a black & white marbled outsole with a glossy white midsole. Completing the design are Freebandz branding details on the sockliner, heel webbing, and collar.
Speaking to his natural synergies with Reebok Classic’s latest design, Future commented: “The ZOKU RUNNER is about evolution, moving forwards…that’s what I look to do creatively.”
Introducing the new Reebok Pump Supreme Jacquard Tape, the last unisex iteration of the Reebok Pump Supreme, where contemporary running meets high-end style.
Originally introduced in partnership with Vetements, the silhouette is quickly gaining attention in fashion circles for its clean look and innovative style that features a forward-thinking slip-on upper and iconic Reebok Pump technology. The latest iteration – the Pump Supreme Jacquard Tape – gives a nod to the past while remaining firmly planted in the present.
Referencing details from Reebok’s signature piece from the 90’s, the tracksuit, the “Jacquard Tape” pack features Reebok-branded tape down the middle of the silhouette, combined with tracksuit inspired mesh.
Reebok’s distinguished Pump technology is exposed on the tongue, adjusting the shape of the upper to deliver a customized fit. The reengineered fit sleeve brings the Pump technology closer to foot, enhancing the feel.
The Pump Supreme Jacquard Tape is available now in unisex sizing for $180 on Reebok.com.
It’s sneaker shopping time, and the usual suspects look to grab your attention and your dollars this weekend! Nike, Adidas and Jordan want to make sure your feet are turning heads once you hit these streets. Hit the gallery below to see all the FLY footwear dropping this weekend!
Paying homage to the upcoming global release of the Club C for SS17, Kendrick Lamar ‘Holds Court’ with Reebok Classic in a four-part video series shot by acclaimed director Nabil.
As an artist who takes inspiration from his childhood ‘court,’ and who is universally recognized for using his music to inspire and empower youths, Kendrick is the perfect validator for the Club C – a Reebok staple since 1985. Here, Nabil captures Kendrick in a series of short films, shot in front of a projection Compton High School’s tennis court, discussing the values intrinsic to both him and the sneaker; fearlessness, confidence, and expression.
Watch Steph Lecor and Norma Now as they recently kicked off “Her Take” in style at Art Basel, where Champs Sports launched the Nike Lunarcharge at DJ Khaled‘s Birthday Party at his private Champs Sports store! Watch the full episode above.
Other episodes include Rapper and G.O.O.D. Music‘s head honcho, Pusha T, Empire‘s Bre-Z, DJ Dimples, Lifestyle Ambassador Missy Diddy LA and more.
Tune in every Wednesday for a new episode of “Her Take.”
During the 2017 SXSW, Her Take took over Austin with special guests.
In the mecca of Austin street art, Steph linked up with DJ Brittany Sky to talk sneakers, international style and earning respect in a male dominated industry.