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Reebok and J.J. Watt Celebrate Veterans With JJ I Military Edition

To honor our veterans this month, Reebok released the newest colorway of J.J. Watt’s first signature training shoe – the ‘JJ I Military Edition’.

Inspired by J.J.’s appreciation for our servicemen and women, the Military Edition of the ultimate training shoe is created to inspire others to show their support at this time of year.

The JJ I Military Edition also leads the proud partnership between Reebok and the Boot Campaign, which raises awareness of the unique challenges that service members face during and post service (www.bootcampaign.org). The multi-channel marketing push for the JJ I Military Edition features the Boot Campaign throughout, spreading the word for a cause close to the hearts of J.J. and Reebok.

In J.J.’s words:

“We as athletes are often the subject of headlines and highlights, when in fact it is the men and women of our military who truly deserve the adoration and praise. I chase a ball around a field for a living. These men and women lay their lives on the line to secure and protect our freedom. They are real American heroes. The JJ I Military Edition was inspired by them and serves as a daily reminder to take advantage of every opportunity this great country has to offer thanks to these men and women. Reebok and I are very proud to support The Boot Campaign and all of the men and women who are so deserving of our respect.”

As well as featuring all the technology that makes the JJ I the ultimate training shoe, the new colorway pays homage to J.J.’s appreciation for our troops with subtle sandstone, brown, and tan colors along with a camouflage outsole and bottom.

Reebok has a longstanding and year-round support for the military. The global fitness brand offers 20% off all product to military, veterans, first responders, and their families throughout the year.

The new JJ I Military Edition is available now for $99 at Reebok.com.

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Fashion

What’s The Greatest Sneaker Of All Time?

greatestsneakerofalltime

Are you ready to take the challenge?

Kicks USA has found 32 of the greatest sneakers of all time… But only 1 can stand at the top.

Who will it be?

Craft your bracket and let the games begin!

Ready for some #KICKSMADNESS?

Vote HERE.

-Stay Fly!

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Entertainment Fashion

The Aztec OG Is Back: Reebok Classic Brings Back The Iconic Sneaker [Video]

reebok-aztec-og

REEBOK CLASSIC BRINGS BACK THE ICONIC AZTEC OG, WITH A NOSTALGIC FILM FEATURING REEBOK FOUNDER JOE FOSTER AND CREPE CITY’S MORGAN WEEKES

In the film, Joe Foster re-visits the factory in Bury where the original Aztec was produced and explores the deep heritage and monumental impact the shoe had back in 1979, as well as discussing the importance of today’s eagerly anticipated return of the sneaker. Joe’s personal recollections are complimented by a modern take on the story from Crepe City’s Morgan Weekes, who details the relevance and importance of the shoe to the current sneaker community.

Flexible, lightweight and the ultimate in comfort, the 1979 Aztec OG showcases 75 years of racing shoe specialisation. Stitch for stitch remodeling of the sneaker makes this bring-back a collector’s favourite, with use of the exact materials and construction technique from the first ever 1979 Aztec OG.

Bold blue underlays are contrasted with sunshine yellow and bright red track line inspired overlays, making this eye catching sneaker truly stand-out. The unique ghilley lacing system creates a secure ankle case, providing comfort and agility that’s complimented with a flex-dip toe box, enabling speed and flexibility. An EVA wedged cushioned base is executed in fresh white with a pop of blue, for a sneaker that’s comfortable and stylish on and off the track. Finishing off the sneaker is a one piece “roadstar” gristle outsole creating a grid-like base aesthetic for added extra grip.

Check out the visual below:

The Reebok Classic Aztec OG is available 22nd August RRP £80 with 1,895 pairs available in the US, UK and Japan at select retailers worldwide.

SEE ALSO:

WE LIKE: REEBOK CLASSIC “QUESTION LOW” LAUNCHING TOMORROW, SATURDAY, JULY 25TH

REEBOK CLASSIC X KENDRICK LAMAR VENTILATOR “BLUE & RED” SNEAKERS WILL DEBUT ON JULY 18TH