We Like: Shaquille O’Neal in the new Shaq Attaq Modern’s

The original Reebok Shaq Attaq sneaker was born in 1992 and was Shaquille O’Neal’s signature shoe when the backboard-shattering player dominated the court with his singular prowess and skill.

To celebrate the 25th anniversary of the Shaq Attaq this year, Reebok is introducing a twist on the original, called the Shaq Attaq Modern.

The Shaq Attaq Modern was designed to be closer to the current trend of contemporary basketball sneakers. The leather is replaced with a woven mesh upper, which helps to reduce the overall weight of the shoe while keeping the structure of the original in place. The collar features a foam compound with net mesh overlay to provide padding around the ankles, along with custom Pump technology for an adjustable fit. Minimal stitching gives way to hot melt throughout while also providing dimension through the use of technical lightweight synthetics on the upper.

Featured in an allover yellow spark color with sublimated black stripe down the middle, the Shaq Attaq Modern colorway was inspired by one of Shaq’s many nicknames.

Shaq visited Reebok Headquarters in Canton, MA recently to test out the shoes on the court via a pick-up basketball game, which you can check out in the images attached.

The Shaq Attaq Modern is now available for $159.99 and is now available at, Finish Line and additional Reebok retailers starting, Friday, May 19th.


Entertainment FLY Events

#AllStarWeekend: Reebok Classic x Sneaker Politics Shaq Attaq Event

NEW ORLEANS, LA - FEBRUARY 18:  Retired NBA Players Shaquille O'Neal (L) and Dee Brown attends as Reebok Classic and Shaquille O'Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana.  (Photo by Josh Brasted/Getty Images)

In addition to Classics in the Courtyard, Reebok finished up its three collaborations with Sneaker Politics in style, as Shaquille O’Neal came back to the state of his alma mater, stopping by Sneaker Politics to celebrate the 25th anniversary of the iconic Shaq Attaq with the launch of the Reebok Classic x Sneaker Politics Shaq Attaq.

In typical Shaq fashion, the living legend spent time with fans, taking photos and shaking hands, with some lucky guests receiving signed copies of his larger-than-life size 22 Reebok sneakers.

Celebrating the state of Louisiana and Shaq’s alma mater, the signature purple and yellow tones bring back memories of Shaq’s days as a dominant big man down south. Celebrating its 25th anniversary this year, this new Shaq Attaq style has a clean white leather base with purple overlays that contrast with the yellow tongue and heel.

Basketball legend Dee Brown also stopped by the store, rocking the Reebok Men’s Pump Omni Lite Retro that he repped with Reebok.

The Reebok Classic x Sneaker Politics Shaq Attaq is available for $160 at Sneaker Politics.

Photo Credit: Josh Brasted/Getty Images Provided by Reebok

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Sam Smith & Suge Knight in the Studio? Probably Not. Would You Like To See These Individuals Collab Together?



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FLY Events FLY LIGHTS Sports

Fly LIGHTs: Shaq, Cam’ron and Nerlens Noel at the Reebok Classic Experience at Rucker Park in Harlem, NYC


On Monday  August 11th, the top high school basketball players in the nation squared off in the second annual Reebok Breakout Camp vs EBC All-Star game at Rucker Park in Harlem, NYC.  Some of the nation’s top recruits including Skal Labissiere, Elijah Thomas, Abdul Ado, Derrick Jones, Dwayne Bacon, Corey Sanders, Donovan Mitchell, and Admon Gilder put on a show in front of hundreds of fans who packed the outdoor court.

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Daily Word: Russell Simmons Says He Would Have Signed Shaq Back In The Day!


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Fashion Stuff Fly People Like

Reebok Classic “Shaq Attaq IV” releases today!


Originally released in 1994, the Shaq Attaq IV was seen on the feet of dominant big man Shaquille O’Neal during the 1994-1995 season in which he won a scoring title, appeared in the All-Star Game in Phoenix, and NBA Finals against Houston. 

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We Like: Reebok Classic Shaq Attaq Launching Friday, February 14th


From his ferocious dunks to his legendary personality, Shaquille O’Neal shaped the game in ways no other player ever did. His larger than life play inspired a shoe as big as the man that wore them: The Shaq Attaq.