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Entertainment

Part 1 of BET’s ‘The New Edition Story’ Gained Millions of Views, Cast Covers VIBE Magazine

BET completely racked up in numbers from Part 1 the highly anticipated 3-part miniseries, The New Edition Story. The most-talked about biopic drew in 2.5MM viewers P18-49, and 4.2MM total viewers P2+ on Black Entertainment Television. Teaming up with their sister network Centric the telecast scored 2.6MM viewers P18-49, and 4.4MM total viewers across both networks. BET also dominated the social-sphere as the channel ranked as the #1 most social network on television.

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On BET alone The NE Story was the highest rated and most watched telecast in five years since 2012 with the Season 5 premiere of The Game (excluding tentpoles). Outranking all other TV programs including cable, syndication, and sports the special was the #1 most social episode on both Facebook and Twitter. Across social platforms, 2.2 million people generated nearly 1 million interactions. On Twitter, BET and the series drove 12 of the top 20 trending topics of the night including #Betamax, #BobbyBrown, #CandyGirl, #MikeBivins, and #LukeJames. Interactions peaked during the live 10:30 pm – 10:44 pm window, as viewers applauded the transition of the band from boys to men.

To add, the multi-talented cast was also featured on VIBE‘s new digital cover which includes Bryshere Y. Gray, Elijah Kelley, Luke James, Keith Powers, Algee Smith, and Woody McClain as the adult members of New Edition. Along with a stellar cast, it also includes a collective of award-winning producers and directors including iconic music powerhouses

Along with a stellar cast, the movie also includes a collective of award-winning producers and directors including iconic music powerhouses James “Jimmy Jam” Harris, Terry Lewis and Kenny “Babyface” Edmonds, Executive Producer Jesse Collins (Real Husbands of Hollywood) for JCE Films, a division of Jesse Collins Entertainment, and award-winning director Chris Robinson. Co-Producers are: co-produced by Brooke Payne, Ricky Bell, Michael Bivins, Ronnie DeVoe, Johnny Gill, Ralph Tresvant and Bobby Brown.

The most epic television film of 2017 continues tonight, Wednesday, January 25 at 9 pm ET/PT, and concludes Thursday, January 26 at 9 pm ET/PT. 

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Entertainment

Jimmy Jam, Terry Lewis & Babyface confirmed as music producers for the NEW EDITION STORY on BET in January

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Along with a stellar cast, THE NEW EDITION STORY includes a collective of award-winning producers and directors including iconic music powerhouses James “Jimmy Jam” Harris, Terry Lewis and Kenny “Babyface” Edmonds, Executive Producer Jesse Collins and award-winning director Chris Robinson. THE NEW EDITION STORY will air as a six hour, three night event on January 24, 25, and 26, 2017 at 9 PM ET/PT on BET.

The much-anticipated biopic follows the famed group (Ronnie DeVoe, Ralph Tresvant, Bobby Brown, Michael Bivins, Ricky Bell & Johnny Gill) from their humble beginnings as kids in Boston to global mega stardom- weathering the highs and lows of controversy, personnel changes, and the ultimate cost of fame.

The biopic is the brainchild of Collins who says the idea first came to him when he was producing 25 Strong: The BET Silver Anniversary Special (2005) and New Edition was set to perform. “New Edition was pure magic on stage.  The first time I got to see the behind the scenes challenges that they were dealing with to function as a group was during production of the special.  I reached out to Michael Bivins after the show and we started the process to produce a film based on the group,” said Collins. “Ten years later, after production delays, we were finally able to tell their story.”

Jimmy Jam & Terry Lewis and Kenneth “Babyface” Edmonds, with 17-Grammy Award wins collectively (11 for Babyface, six for Jam & Lewis, all receiving awards for Producer of the Year) were already an integral part of the careers of the members of New Edition. Jimmy Jam & Terry Lewis produced New Edition’s 1988 seminal, Double Platinum-selling album “Heartbreak,” their highest selling album to date as well as produced Ralph Tresvant’s solo breakout #1 single “Sensitivity” and Johnny Gills #1 single “Rub You The Right Way.” ‘Heartbreak’ ushered in a new, mature sound for the band, introduced Johnny Gill into the group after the group voted out Bobby Brown and featured five singles including #1 & #2 Billboard R&B tracks “Can You Stand the Rain” and “If It Isn’t Love” respectively.

“Terry and I came in at a pivotal time when they were having internal issues and growing pains. Fans will get the true behind-the-scenes story of this key phase in their personal lives and careers,” said Harris. Lewis added, “Their songs are like a time capsule, not only capturing the quintessential 80’s R&B sound but also document the New Edition journey particularly transitioning from a boy band to adult stars. ”

Edmonds will serve as the music producer for the first half of THE NEW EDITION STORY, but ironically he and producing partner L.A. Reid were responsible for crafting almost half of the hits, including the Grammy-Award winning “Every Little Step,” from Bobby Brown’s explosive 1988 sophomore solo album, ‘Don’t Be Cruel.’ “I learned a lot about Bobby and the band dynamic during the making of ‘Don’t Be Cruel.’ But I also lived and breathed 80’s R&B because I was performing with my band (The Deele) and producing with L.A. Reid, so I make sure the feeling was captured,” said Babyface.

Chris Robinson, is responsible for a long list of iconic music videos for the likes of Jay-Z, Snoop Dogg, Pharrell, Diddy, Usher, T.I., Nas, Mary J Blige, Alicia Keys, Common, Boyz II Men and more. His biggest goal was to capture the band’s distinct look and feel.

“We went through great pains to get every detail right because true New Edition fans and 80’s babies like myself will know. That was such a distinctive and colorful era. I think we succeeded,” said Robinson.

The star-filled ‘New Edition Story’ cast includes Bryshere Y. Gray Elijah Kelley,  Luke James, Keith Powers, Algee SmithWoody McClain as NEW EDITION along with La La Anthony, Yvette Nicole Brown, Monica Calhoun, Lisa Nicole Carson, Sandi McCree Wood Harris, Michael Rapaport, Faizon Love, Duane Martin Tank and Bre-Z.

The story is executive produced by Jesse Collins (Real Husbands of Hollywood) for JCE Films, a division of Jesse Collins Entertainment; directed by Chris Robinson (ATL) and co-produced by Brooke Payne, Ricky Bell, Michael Bivins, Ronnie DeVoe, Johnny Gill, Ralph Tresvant and Bobby Brown.

For behind the scenes look at the making of the film, plus exclusive clips and photos from the movie, log on to http://www.BET.com/shows/the-new-edition-story.html and join the conversation on social media using the hashtag #NewEditionBET.

 

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FLY LIGHTS

[Last Night In ATL] Jermaine Dupri, Lil Mo, Luke James & More @ ATL LIVE Last Night

Last night, Shanti Das and Marlon Nichols’ ATL LIVE ON THE PARK hosted by Kenny Burns ended their second season with an evening of powerhouse performances.