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[Fly Events] Tonight, Wordspit The ILLest In Partnership With Rocawear & MTV’s Staying Alive Foundation Present “Rise Of The ILLest”

Wordspit The ILLest In Partnership With Rocawear & MTV’s Staying Alive Foundation Present “Rise Of The ILLest”

Tonight, September 26th, 2011, Wordspit & The ILLest take the stage in a historic concert live at SOBS benefitting HIV awareness.  Helmed as a “concert with a cause“, the goal of this event is to unite attendees through music and art, raising awareness and money by way of donation helping young individuals through MTV’s Staying Alive Foundation continue the fight in stopping the spread of HIV.  
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[Video] That’s Rocawear: @WordSpit The ILLest

If you’ve heard him, you’ve felt him! WordSpit was born and bred in East New York, Brooklyn to a young mother and a hustling musician for a father. With humble beginnings as his inspiration, WordSpit realized his gift for lyrics in the third grade and has been honing his craft ever since. Check him rocking out with his band The ILLest!

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[Video] @MissMelyssaFord Fights Sex Trafficking with New Venture (Roc4Life Exclusive Interview)

Roc4Life recently caught up with former video vixen/model/actress, Melyssa Ford, at her apartment in New York City to discuss her new venture, “The House That Hip Hop Built: Distinctive Diva Edition”.

FLY Events Last Night in NYC

[Last Night In NYC] @EricSosa Video Premiere Party at Artful Dodger NYC

Last Night In NYC..rapper Eric Sosa held a premiere party at the offices of Artful Dodger/Rocawear clothing for his new video “Came A Long Way”.

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[Video] @TaylorMcFerrin Performs “Can’t Knock the Hustle” Rendition for “That’s Rocawear” Campaign

The next up for Rocawear‘s “That’s Rocawear” campaign video series is Taylor McFerrin. Taylor is the son of the musical legend, Bobby McFerrin (“Don’t Worry Be Happy”), and he is taking music by storm with his unique style and presentation.

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[Video] @WordSpit Live Freestyle At Rocawear’s Mixtape Session w/ DJ DNice & C Tha God

Backed by a nicely lit New York City Skyline inside the ROC Nation, Rocawear and Artful Dodger offices, some of the industry’s elite enjoyed cocktails and hors d’oeuvres. CThaGod from Power 105‘s The Breakfast Club introduces Wordspit The iLLest. As DJ D-Nice scratched his way into Mobb Deep’s ‘Burn’, the crowd swayed in unison throughout the Rocawear show room. Wordspit, accompanied by violinist Jordan Ware, began his freestyle over the classic instrumental and made it his own.

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The self proclaimed Good Kid in a Mad City, Kendrick Lamar is on a collision course with greatness.

Fashion FLY Events Last Night in NYC

[Last Evening In NYC] Rocawear’s #RocStyleSuite #ThatsRocawear

The Fly Guys attended the Rocawear Style Suite this week in NYC. In the suite, included a variety of Rocawear’s newest Summer/Fall 2011 line of dope light colors, high-end denim and an array of custom tees.

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Draped in Rocawear, internet sensation, Karmin, covers Jay-Z’s “Encore” and performs an original song, “Carbon Copy” for the 1st video of Rocawear’s “That’s Rocawear” campaign.

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Artful Dodger Editor’s Event (Fall 2011 Collection Preview)

Recently, The Fly Guys stepped over to the ROC offices to check out Jay Z’s latest installation of Artful Dodger’s Fall 2011 Collection. For those that don’t know, back in 2007, Jay-Z, though a new joint venture came into works with the Iconix Brand Group called Scion LLC. and purchased the Artful Dodger clothing line for $15 million. The line, which has become increasingly popular over the past two years, specializes in high end denim, t-shirts and sweaters.