Rocawear announced today that recording artist Fabolous will star in the Holiday 2014 multi-media marketing campaign for Rocawear BLAK, the evolution of the famed brand. Inspired by streetwear, music, and pop culture, Rocawear BLAK is a fresh chapter for the brand targeting the young, style-conscious, male consumer.
Rocawear has definitely reigned supreme, when it comes to the existence, and relevance: of urban fashion lines, that have conquered the test of time.
Fly brand, Rocawear has just introduced VH1 Basketball Wives LA star Draya Michele as the new face of their 2013 Fall/Holiday lookbook! Since Draya's emergence onto the Reality scene two years ago, she's ventured out as a designer herself (she has a clothing line called, "Fine Ass Girls" as well as a bikini line)... Continue Reading →
Yesterday Team SFPL was invited to the Rocawear showroom to preview their upcoming 2013 Holiday collection. Bloggers, stylist and tastemakers sipped on "The Roc" cocktails provided by D'USSÉ cognac while previewing pieces from the 2013 collection. Attendees include Datwan Thomas (Vibe Magazine), Marquise Phifer (Stylist), Gary Gentles (Singersroom), Carmegie Dupuy (Stylist), Angel Laws (Concrete Loop), Simone... Continue Reading →
Veteran clothing brand, Rocawear, has collaborated with the Jimi Hendrix estate to release a dope collection that celebrates the colorfulness of the legend behind the music. Including key pieces like outerwear, t-shirts and wovens the designs feature pops of color that identify with Hendrix’s aesthetic. The capsule collection is available now at retailers such as... Continue Reading →
The first ever Rocawear commercial is a retrospective of Shawn “Jay-Z” Carter’s journey as a kid growing up in the humble projects of Brooklyn aspiring to make music and eventually making history. On that journey, the first business beyond music was the birth of Rocawear. Carter’s Rocawear brand represents his prowess as a business man... Continue Reading →
Props to friend of the Fly People, Rapper/Actor Panama for being the latest artist to participate in Rocawear's 'That's Rocawear" campaign. Peep our boy do his thing ...
Jamie Jackson is a New York native, born and raised in Brooklyn. He has been dancing since the age of 5 and got his break as a choreographer at the age of 11 when he did some work for the block-party in his neighborhood. After finding Broadway Dance Center, Jamie returned to his first love... Continue Reading →
The offices of Iconix gave the Fly Guys a brief tour of what's to come for the Fall of 2012. Clothing brands that were showcased were Rocawear, Marc Ecko Cut & Sew, Zoo York and Starter. Rocawear definitely has something up their sleeve for 2012 starting with a nice and classic look. This button-down paisley... Continue Reading →