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In Fashion: Rocawear BLAK Campaign featuring rapper Fabolous


Rocawear announced today that recording artist Fabolous will star in the Holiday 2014 multi-media marketing campaign for Rocawear BLAK, the evolution of the famed brand.  Inspired by streetwear, music, and pop culture, Rocawear BLAK is a fresh chapter for the brand targeting the young, style-conscious, male consumer.

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In Fashion: Charlamagne & DJ Envy for Rocawear’s Summer/Fall 2014 Lookbook


Rocawear has definitely reigned supreme, when it comes to the existence, and relevance: of urban fashion lines, that have conquered the test of time. Charlamagne & DJ Envy of Power 105.1′s “Breakfast Club”, are now featured in Rocawear’s Summer/Fall 2014 Lookbook. 

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We LIKE: Draya Michele For Rocawear…

Fly brand, Rocawear has just introduced VH1 Basketball Wives LA star Draya Michele as the new face of their 2013 Fall/Holiday lookbook!

Last Night in NYC

Last Night in NYC: Rocawear Previews Their 2013 Holiday Collection.

Yesterday Team SFPL was invited to the Rocawear showroom to preview their upcoming 2013 Holiday collection. Bloggers, stylist and tastemakers sipped on “The Roc” cocktails provided by  D’USSÉ cognac while  previewing pieces from the 2013 collection. Attendees include Datwan Thomas (Vibe Magazine), Marquise Phifer (Stylist), Gary Gentles (Singersroom), Carmegie Dupuy (Stylist), Angel Laws (Concrete Loop), Simone ‘Boss Lady’ Amelia (Hip-Hop Nation) and more were on hand as Rocawear’s creative director Just C explained the inspiration behind the new collection. Just C touched on how he drew inspiration from 90’s films such as ‘Juice‘ and ‘Boyz n the Hood‘ and how he wanted to give the new collection a 90’s feel.  Step into the photos from the event below.

D’USSÉ made the sure ‘The Roc” cocktails were flowing.

One of our favorite pieces from the collection.

#WeLike the camo cargos.

Like the hooded Varsity jacket.

Rocawear creative director Just C explaining the inspiration behind the new collection.

Fly guy Rae Holliday and Simone ‘Boss Lady” Amelia.

Fly guy Gabriel Williams and guests.

Gary Gentles (Singersroom) and Darwon Thomas (Executive Editor of Vibe Magazine)

Marquise Phifer  and invited guests.

Carmegie Dupuy , Just C and Alesha Smalls

Photos Courtesy of SFPL’s own Bernard Beanz Smalls

For more photos be sure to visit our Facebook page.

Stay Fly!


In Fashion: The Rocawear X Jimi Hendrix

Veteran clothing brand, Rocawear, has collaborated with the Jimi Hendrix estate to release a dope collection that celebrates the colorfulness of the legend behind the music.

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[We Like] Rocawear Presents: JAY-Z From “Marcy to Barclays” Commercial

The first ever Rocawear commercial is a retrospective of Shawn “Jay-Z” Carter’s journey as a kid growing up in the humble projects of Brooklyn aspiring to make music and eventually making history.

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[Video] Panama for ‘That’s Rocawear’ …


Props to friend of the Fly People, Rapper/Actor Panama for being the latest artist to participate in Rocawear‘s ‘That’s Rocawear” campaign.

Watch our boy do his thing below…



-Stay Fly!

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That’s Rocawear: Jamie J & Co. [Video]

Jamie Jackson is a New York native, born and raised in Brooklyn. He has been dancing since the age of 5 and got his break as a choreographer at the age of 11 when he did some work for the block-party in his neighborhood. After finding Broadway Dance Center, Jamie returned to his first love – dance and has had the opportunity to choreograph for the “Let’s Dance” video, mini tour for Hezekiah Walker and a BET Janet Jackson Tribute to name a few accomplishments.

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[We Like] Spring 2012 Iconix Press Day of Men’s Apparel, Accessories and Timepieces

The offices of Iconix gave the Fly Guys a brief tour of what’s to come for the Fall of 2012. Clothing brands that were showcased were Rocawear, Marc Ecko Cut & Sew, Zoo York and Starter.

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[Video] Rocawear ‘Evolution’ Cologne: Trey Songz Commercial

Check out the sexy new RocawearEvolution‘ fragrance commercial featuring Trey Songz, which was directed by Anthony Mandler.