Entertainment FLY Events

#AllStarWeekend: Reebok ‘Classics In The Courtyard’ Caps Weekend in Big Easy with Cam’ron, Teyana Taylor & Curren$y

NEW ORLEANS, LA - FEBRUARY 18: Teyana Taylor (L) and Cam'ron attend as Reebok Classic and Footaction host a star-studded concert with Cam'ron, Teyana Taylor and Curren$y on February 18, 2017 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

Capping off the big weekend in the Big Easy in style, Reebok and Footaction hosted Classics in the Courtyard, a pop-up sneaker customization store and concert on Saturday afternoon right in the heart of Bourbon Street featuring Reebok brand ambassadors Cam’ron, Teyana Taylor, and Curren$y. The three artists took turns performing some of their biggest hits in front of a packed house of fans while wearing iconic Reebok styles like the Club C, Freestyle, and Instapump Fury.

Cam and Teyana have a long history with Reebok, with both artists previously collaborating with Reebok on their own shoes. Today, they were supporting the most iconic Reebok styles, with Cam’ron wearing the Club C, and Teyana rocking bright red Freestyle Hi – a style that Teyana was recently named the face of for 2017 . Matching his seersucker outfit, Curren$y wore a recent local collaboration with Sneaker Politics, the Reebok Instapump Fury OG Seersucker Thursday.

Bringing some Harlem flavor to NOLA, Cam’ron performed some of his biggest hits, including classics “Oh Boy” and “Hey Ma,” while Teyana played and danced on the balcony to some of her biggest hits, including “Maybe”.

Reebok Classic x Footaction “Classics in the Courtyard” was accompanied by a Footaction pop-up store right on Bourbon Street, where fans could purchase a variety of Reebok styles and also customize their own artwork on the silhouettes.

The Reebok Classic Club C is available at and Footaction for $69.99, and the Reebok Freestyle Hi is available at for $69.99.

Photo Credit: Josh Brasted/Getty Images provided by Reebok

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Reebok Classic and Cam’ron Team Up Again for Cyber Pink Monday Launch


This week, Reebok Classic announces its second collaboration with American hip-hop artist, actor and entrepreneur Cam’ron, with the launch of the Reebok Ventilator Supreme Cam’ron.


The hip-hop artist first teamed up with Reebok Classic earlier this year with his popular take on the Ventilator Supreme which sold out in less than 24 hours.  For his latest collaboration with the brand, the resulting sneaker pays tribute to Cam’ron’s signature color, pink, featuring a pink outsole combined with pink camouflage laces and a Dipset logo stamped on the shoe’s heel.


The highly anticipated collaboration drops on Monday, November 28th – transforming our traditional Cyber Monday holiday into Cyber Pink Monday.  The Reebok Ventilator Supreme Cam’ron will be available on starting at $159.99.


Reebok and Kendrick Lamar Release Final ‘Red and Blue’ Capsule Collection

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Following the success of this summer’s red & blue capsule, Reebok Classic and Kendrick Lamar drop the final installment in the inspirational ‘Red and Blue’ collection.


After dominating this year’s music award show season and dropping his third major label studio album to critical acclaim, Kendrick returns with the Classic Leather Lux. A timeless yet distinctive design, the sneaker is executed in olive green premium leather, representing the Compton saying that “mixing Red and Blue makes Green’; when we come together united we can inspire and encourage growth. The eye-catching green combined with embossed accents of red and blue text on the heel tabs, to symbolize the existing divide between gangs and to emphasize Kendrick’s message of a call for neutrality. A retro gum sole provides an interesting contrast to the muted green upper, and the starcrest tongue branding completes the look in Classic style.

Speaking to the collaboration, Kendrick Lamar said:

“Similar to my collaborations with Reebok in the past, I want to create products that provide fans with larger meanings and messages – particularly ones that inspire unity and growth within communities and youth. In Compton, we have a saying that ‘mixing Red and Blue makes Green.’ While ‘green’ is usually thought of in a monetary respect here, this shoe represents a new definition of ‘green’ – community growth. If we work together, we can break down barriers and prosper.”

Available in unisex and kid’s sizes, the Reebok Classic x Kendrick Lamar Classic Leather Lux is available at and limited global retailers on Black Friday, November 25th 2016.


Hall of Fame x Reebok Question Mid launching Friday, November 11th

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Hall of Fame is the next brand to collaborate with Reebok to help celebrate the Year of the Question, with their very own 20th anniversary edition of the legendary Allen Iverson signature shoe. Like many of the other collaborators throughout the Question’s big year, the Los Angeles-based sportswear label looks to an important piece of Iverson’s history and style on and off the court for inspiration for their colorway. In this case, Hall of Fame highlights one of AI’s most iconic style statements: his cornrows.

The shoe is constructed in a premium black nubuck upper with woven paneling referencing his braids, all in a deconstructed design with the usual padding removed to create a sleeker, lifestyle-minded silhouette. Further refinements to the Question by Hall of Fame include leather utilized for the lace gillies, inner lining, and sockliner, along with embossed leather branding throughout. Every pair will also come with multiple lace options in Philly’s alternate uniform colors.

The Hall of Fame x Reebok Question Mid launches at Hall of Fame’s LA store and on this week, and on and select Reebok Classic retailers this Friday, November 11th.

Entertainment Fashion

Reebok and Kendrick took a few students from his former Compton High School to the Grammys


Last night, Reebok Classic and Kendrick Lamar continued their mission to inspire and encourage youth by taking students from his former Compton High School to the biggest Music Awards of the Year.

Honoring Kendrick’s past while celebrating his future, Reebok Classic give students from Compton the opportunity of a lifetime, to be part of his incredible awards experience. Central to what Kendrick stands for is his connection to his fans and his message of inspiration, a message that is shared by Reebok Classic.

Students were invited to spend time with Kendrick, allowing them to share in a personal and highly significant day, ahead of attending the ceremony to watch their idol perform and accept multiple awards. During their time with Kendrick they were given the opportunity to have a Q&A session, during which they learned that he is just as inspired by them as they are by him.

The students captured their journey from Compton to the ceremony, including their candid moments with Kendrick, through a series of imagery and video content.


Kendrick Lamar was nominated for an amazing 11 Awards at last night’s ceremony. An accomplishment that most artists haven’t even come close to touching, Kendrick is a true inspiration with a story to tell. His passion, integrity and authenticity have brought him to where he is today.

Kendrick, stunned audiences worldwide with a legendary performance of “The Blacker Berry” and “Alright,” during which Lamar hit the stage with his crew in white Reebok Classics.

To celebrate Kendrick’s ground breaking achievement and pay tribute to his Compton roots, Reebok Classic treated students from his former high school, Centennial High School, to a once in a lifetime experience which honors Kendrick’s past while celebrating his future. Each lucky student exemplifies the attributes that shone in a young Kendrick and embodies the characteristics that Reebok Classic encourage; having the courage to express who they are and a willingness to stand out from the crowd.

Kendrick Lamar backstage with his dancers.
Kendrick Lamar backstage with his dancers.

The students spent time with Kendrick as he prepared for the ceremony ahead of being given a full red carpet experience, attending the GRAMMY Awards ceremony to watch their idol perform and pick up his multiple awards.

Photos: Kevin Winter/Getty Images, Jeff Kravitz/Getty Images, Mark Davis/Getty Images with permission from Reebok


We Like: Reebok Classic Releases The Question Low


The Question Low signature silhouette was originally launched in 1996 as a nod to the renowned Philadelphia 76ers guard, Allen Iverson, and comes in a sharp black/white colorway that will make a statement with any oufit.


The Question Low incorporates unique features like a premium nubuck toe cap, leather upper and an ice outsole and bottom. Whether you idolized Allen Iverson or wore this style as a kid, we can all agree that the Question Low’s are the perfect kicks to round out the summer.

The Reebok Classic Question Low black/white is now available exclusively at Finish Line for $110, and keep an eye out for the last colorway to be released later this summer.





We Like: Sway, Dominique Wilkins & Shawn Kemp Reveal The ‘Pump Kamikaze II


Over the 2015 NBA All-Star weekend in New York City, Sway Calloway got a chance to sit down with NBA legends Dominique Wilkins and Shawn Kemp to discuss the new Pump Kamikaze II from Reebok Classic.

Set to launch on March 13, 2015, the Pump Kamikaze II takes inspiration from the Pump Twilight Zone that was made famous by “The Human Highlight Film” Dominique Wilkins, and fuses it with Sonics “Reign Man” Shawn Kemp’s on court shoe of choice, the Kamikaze Mid II.
Head out to Finish Line on March 13th to pick up your pair of Pump Kamikaze II’s for $125.

In Fashion: Reebok Classics Announces the Pump Kamikaze II, Dropping March 13th



To help celebrate the 25th Anniversary of The Pump technology, Reebok decided to combined the Pump custom fit technology with some of the most iconic shoes in Reebok’s history.

The second launch of the “Pump It Up” Pack takes inspiration from the Pump Twilight Zone that was made famous by Dominique Wilkins and fuses it with Shawn Kemp’s on court shoe of choice, the Kamikaze Mid II.


Head out to Finish Line on March 13th to pick up your pair of Pump Kamikaze II for $125.


In Fashion: FuryLite “Roses” by Reebok



Reebok Classic freshens up for spring with a brand new model, the Reebok FuryLite. Containing design elements of the unique Reebok InstaPump Fury, the FuryLite is the perfect addition to the Reebok Family.



For the ladies, the Furylite Roses pack blooms with eye-catching rose graphics.

Unleash your fury this March and head out to Lady Foot

LockerFinish LineShoe City, Jimmy Jazz and to pick up your of pair of Furylite for $75.

The FuryLite “Roses” pack is available now.


Fashion Fly Kicks of the Day Stories

Fly Kicks of The Day: Melody Ehsani x Reebok Classics: Valentine’s Day

Melody Ehsani x Reebok Classic

Melody Ehsani’s previous two collaborations with Reebok have all been hits with the sneakerhead community. This third collaboration looks like it will be another success for both Melody and Reebok when it drops on Feb. 13th just in time for the lovers holiday Valentine’s Day.