Categories
Fashion

We Like: Reebok Classic announces Golden Barbie as its newest face for Lady Foot Locker campaign

Reebok officially welcomes international supermodel, actress and fitness maven Jasmine Sanders as one of its newest faces for the Reebok brand, joining the likes of Gigi Hadid, Teyana Taylor and Future. Adored by her millions of social media followers, Sanders will serve as the face of Reebok’s Women’s Classic campaign and collection with Lady Foot Locker.

Known widely for her bold and effortless merger of fitness and fashion, Sanders quickly gained international notoriety as a style icon – having walked countless catwalks around the world for top designers and striking poses for the most legendary fashion photographers. A self-proclaimed fitness maven, Sanders credits her success to hard work, both in her career and the in the gym. Sanders discovered early in her career that fitness was the key to balance and tranquility in an industry where the pressures of beauty could be overwhelming.

In the new Reebok Classic campaign, launching nationwide in key Lady Foot Locker stores, as well as on Reebok.com, Jasmine Sanders was photographed at the sun-dappled Los Angeles Memorial Coliseum, which served as the perfect backdrop to this streetwear collection. Blending key performance and street sensibilities, the collection includes directional designs that cater to the modern fashionista. Standout styles include the coordinating red/white/blue Striped Crew and the long Striped Skirt, paired with the Aztec Garment and Gum sneaker in white with gumsole, as well as Iconic Crew Sweat and matching Fitness Leggings paired with the Classic Leather sneaker in white. The 26 piece collection is rounded out by additional key pieces including the cropped Rib Tank Top, various Tees, a Knit Track Short, and various styles of the Aztec sneaker in black, white, red and clue, along with Classic Leather sneakers in white, black and neutral colorways.

“I’ve always been a huge fan of Reebok and its unique take on street style and fitness, so when I was asked to become the latest member of the Reebok family, the answer was simple,” said Sanders. “I love how versatile this Reebok collection is and allows me to go from the street to the gym and back, which works so well for my busy schedule. This collection really shows women and young girls that you can be fit and fabulous – and that message is very important to me as I live it every day.”

“We’re very excited to have Jasmine Sanders join the Reebok Classic family because she has a unique sense of style that crosses over from fashion to fitness and beyond,” said Todd Krinsky, Global Vice President of Reebok Classic and Entertainment. “Not many people have the credibility to do this. We think that Jasmine is a bold voice for her generation and we’re very excited to share what’s in store for Reebok Classic and Jasmine in the future.”

The Jasmine Sanders campaign for Reebok and Lady Foot Locker launches nationwide in-store and online today. Please visit http://www.ladyfootlocker.com or http://www.reebok.com/us/jasmine_sanders for additional information.

This slideshow requires JavaScript.

Categories
Fashion

Reebok to launch the Reebok Classic ZOKU RUNNER x Freebandz

This slideshow requires JavaScript.

Reebok Classic will launch the latest evolution of the ZOKU RUNNER through the launch of the Reebok Classic ZOKU RUNNER x Freebandz, representing the first collaboration for this new sneaker style.

Reebok Classic’s new contemporary silhouette, the ZOKU RUNNER first debuted on March 2 in London with a performance from Future at the famed Village Underground. The sneaker features the brand new ULTRAKNIT technology from Reebok, a method of knitting fused yarn to create a flexible and breathable sock-like upper that retains its shape while reducing material waste. The runner also features DMX Foam technology, a cushioning compound that dramatically reduces weight where it matters.

The Reebok Classic ZOKU RUNNER x Freebandz sneaker was designed with help from Future and the team on his Freebandz label. The sneaker features a two-tone black & white ULTRAKNIT upper with matching laces, reflective heel cage overlays embossed with ‘Reebok’ on the left shoe and ‘Freebandz’ on the right one, and a black & white marbled outsole with a glossy white midsole. Completing the design are Freebandz branding details on the sockliner, heel webbing, and collar.

Speaking to his natural synergies with Reebok Classic’s latest design, Future commented: “The ZOKU RUNNER is about evolution, moving forwards…that’s what I look to do creatively.”

The sneaker retails for $115 USD / 129€, available at www.reebok.com/us/zoku_runner and select retailers worldwide on Friday, March 17th.

Categories
Entertainment FLY Events

#AllStarWeekend: Reebok Classic x Sneaker Politics Shaq Attaq Event

NEW ORLEANS, LA - FEBRUARY 18:  Retired NBA Players Shaquille O'Neal (L) and Dee Brown attends as Reebok Classic and Shaquille O'Neal launch the new Shaq Attaq x Sneaker Politics shoe on February 18, 2017 in New Orleans, Louisiana.  (Photo by Josh Brasted/Getty Images)

In addition to Classics in the Courtyard, Reebok finished up its three collaborations with Sneaker Politics in style, as Shaquille O’Neal came back to the state of his alma mater, stopping by Sneaker Politics to celebrate the 25th anniversary of the iconic Shaq Attaq with the launch of the Reebok Classic x Sneaker Politics Shaq Attaq.

In typical Shaq fashion, the living legend spent time with fans, taking photos and shaking hands, with some lucky guests receiving signed copies of his larger-than-life size 22 Reebok sneakers.

Celebrating the state of Louisiana and Shaq’s alma mater, the signature purple and yellow tones bring back memories of Shaq’s days as a dominant big man down south. Celebrating its 25th anniversary this year, this new Shaq Attaq style has a clean white leather base with purple overlays that contrast with the yellow tongue and heel.

Basketball legend Dee Brown also stopped by the store, rocking the Reebok Men’s Pump Omni Lite Retro that he repped with Reebok.

The Reebok Classic x Sneaker Politics Shaq Attaq is available for $160 at Sneaker Politics.

Photo Credit: Josh Brasted/Getty Images Provided by Reebok

[ione_media_gallery id=”179769″ overlay=”true”]

Categories
Fashion

Watch: Kendrick Lamar ‘Holds Court’ in New Reebok Classic Video

Paying homage to the upcoming global release of the Club C for SS17, Kendrick Lamar ‘Holds Court’ with Reebok Classic in a four-part video series shot by acclaimed director Nabil.

As an artist who takes inspiration from his childhood ‘court,’ and who is universally recognized for using his music to inspire and empower youths, Kendrick is the perfect validator for the Club C – a Reebok staple since 1985. Here, Nabil captures Kendrick in a series of short films, shot in front of a projection Compton High School’s tennis court, discussing the values intrinsic to both him and the sneaker; fearlessness, confidence, and expression.

[ione_embed src=https://www.youtube.com/embed/2a-EUPMWCJk service=youtube width=854 height=480 type=iframe]

[ione_embed src=https://www.youtube.com/embed/qrJ4K2D_t-4 service=youtube width=854 height=480 type=iframe]

[ione_embed src=https://www.youtube.com/embed/6Cfw3rtefjo service=youtube width=854 height=480 type=iframe]

[ione_embed src=https://www.youtube.com/embed/Z1_3VTv05kU service=youtube width=854 height=480 type=iframe]

Categories
Fashion

Reebok Classic x Kendrick Lamar Release Club C Capsule

Today, Reebok Classic and music icon Kendrick Lamar continue to evolve their creative partnerships with the launch of the Reebok Classic x Kendrick Lamar Club C Capsule. For his first iteration of the historic Club C sneaker, Kendrick draws on his experiences from both past and present to add his unique style and message to the legacy of the classic tennis shoe.

Taking direct inspiration from his latest album, the sneaker’s aesthetic focuses on the themes of anonymity and abstraction while also calling for unity. Inspired by his ability to invoke conversation around race and social injustice, the Club C forces people to think deeper and celebrates Kendrick’s ability to create art with meaning in a stylish, provocative manner.

rbkcl_0046_ss17_club_c_kl_capsule_product_2-copy

Commenting on the design, Kendrick said:

“Now more than ever it is important for individuals to come together as one. This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages. This is something I try to do with my music, and now here with the Club C.”

The shoe will be available in adult unisex and children’s sizes at Footaction, Sneaker Villa, Shiekh Shoes, Jimmy Jazz, Shoe Palace and Reebok.com worldwide starting January 13th for $109.99 in adult sizing, $70 for kid’s styles, and $50 in toddler sizes.

 

Categories
Entertainment

Reebok Re-Releases Iconic Question Mid OG

j82534_questionmid_blueog_2

The Year of the Question started with the Prototype, and as it nears the end, comes back with a classic.

For one of the final installments of the 20th anniversary of the Reebok Question Mid in 2017, Reebok is re-releasing the Question Mid OG Blue Toe, which Allen Iverson wore on the court regularly in his rookie year, and was the shoe he wore during his iconic “crossover” moment.

j82534_questionmid_blueog_3

The style of the shoe is emblematic of his game; the Hexalite midsole construction, bold shades, and ice sole complemented his game and team’s classic colors. The crisp white leather upper is the perfect canvas for vibrant red hits of the classic Vector branding on the tongue and side panels.

The Reebok Classic Question Mid OG Blue Toe is now available and is selling for $140 at Reebok.com and select retailers including Finish Line, Footaction and Champs Sports.

You can also go check out the full collection of 20 for 20 Year of the Question at www.reebok.com/2020.

This slideshow requires JavaScript.

Categories
Fashion

Reebok introduces the Question Mid “Teyana T” designed by Teyana Taylor, Teyana Co-Hosts A “Ladies Night Out” at VILLA

As a native of Harlem, New York, Teyana Taylor’s childhood, teen years, and adulthood have been shaped by her passion for sneakers. With Reebok Classic and the inimitable Question Mid silhouette, Teyana shows the world just how her palate for sneakers has evolved.

unspecified-13

Designed by Teyana, this all-red concoction of Allen Iverson’s iconic Question Mid sneaker reflects not only her elevated taste in fashion, but her identity as a self-proclaimed “tomboy.”

unspecified-6

The full-grain leather upper is pressed with a luxurious reptile print to exude a level of luxury, while the solid-red midsole and Hexalite lends to her sporty nature. Above all, the bold red hue and the icy blue outsole is still a nod to Allen Iverson, the colors of Philly, and the celebration of the 20th anniversary of the Question Mid.

unspecified-19

It’s nothing new for Teyana to be in the spotlight, whether it be in a sultry music video or in a pair of eye-catching sneakers, and on today, she basks in the limelight once again thanks to the much-awaited release of this shoe, which SOLD OUT within minutes.

unspecified-18

The photo above and more shows Teyana’s appearance at the VILLA store in Chicago last night where she co-hosted a “Ladies Night Out” with Reebok for consumers, including meet and greets, hair braiding, manicurists and caricature artists.

The Reebok Question Mid “Teyana T” is available for $160 at select retailers including Reebok.com, Jimmy Jazz, Villa and DTLR.

More photos below:

This slideshow requires JavaScript.

Categories
Fashion

Introducing The New Reebok InstaPump Fury Overbranded for Men and Women

unspecified-11

Reebok Classic is proud to announce the latest iteration of the esteemed Fury franchise with the launch of the white and black InstaPump Fury Overbranded.

unspecified-8

Including an abstracted, overblown black Reebok vector against a clean white upper, this unisex style has been a tour favorite of Future’s this summer and will be available to purchase for the first time at the new Reebok Fury Pop Up Shop in NYC on October 11 and 12.

unspecified-12

The InstaPump Fury is one of the crown jewels of the Reebok Classic collection.  First launched in 1994, the futuristic silhouette was very advanced for its time with its inverted Pump air bladder, cutouts, and split midsole, and inspired many collaborations with artists, designers and retailers over the years. Ahead of its time since day one, the InstaPump Fury remains a cult favorite amongst collectors and consumers alike.

The Fury Adapt and Furylite round out Reebok Classic’s Fury collection this Fall with the same DNA and spirit that inspired the original. True to its name, the Fury Adapt is a modern take on a global icon. Geometric and bold like its predecessor, but with a slimmed, sportier silhouette, the Fury Adapt is a look that stands alone. The Furylite is the next generation of a classic. With striking, angular layers of graphics and texture, the Furylite radiates with individuality and is primed to unleash its own legacy.

The white and black InstaPump Fury Overbranded ($175) will be available for purchase at the Reebok Fury Pop Up Shop in NYC from 4-6pm on October 11th (pre-sale) and October 12th from 12-6pm. The model will officially launch nationwide on October 12th at Footaction and Reebok.com

The Fury Adapt ($100) is available at Champs and Reebok.com and the Furylite ($75) is out now at Finish Line and Reebok.com.

More pics below:

This slideshow requires JavaScript.

Categories
FLY Events

FLY-CAP: Reebok and Future VIP Gifting Lounge in ATL

On Thursday, August 25th, Reebok Classic took over the legendary Means Street Studios in NW Atlanta for a Reebok VIP Gifting Lounge in advance of Future’s summer tour appearance last night.

Reebok Classic’s exclusive seeding lounge was a celebration of Future’s homecoming and the first event after the announcement in July when both parties announced their long-term, creative partnership.  Atlanta’s storied roots in culture, music and style provided the perfect backdrop for the tastemaker event.

Some of Atlanta’s most trend-setting VIPs like Big Boi, NFL player Deon Grant, MTV star DJ Young Fly, Offset from Migos, TI’s kids Messiah and Domani Harris, and more were laced up in key Reebok product in advance of Future’s concert that night, as they enjoyed cocktails and mingled with their fellow Atlantans to the tunes of DJ Don Cannon.

Guests had a unique opportunity to preview unreleased Reebok x Freebandz apparel that Future is sporting on tourand footwear including the Instapump Fury OverbrandedFurylite JF and the Furyadapt OG.  The product curation reflected both Future’s pioneering and elevated style mixed with Reebok’s design prowess, and served as a preview of what’s to come from the Reebok x Future relationship this Fall and into 2017.

Key products showcased at the lounge will be available for purchase beginning September 2016 at Reebok.com and retailers across the United States.

More photos below:

This slideshow requires JavaScript.

Categories
Fashion

Watch: Reebok Classic and Kendrick Lamar launch new spoken word video for Classic Leather “Perfect Split” campaign

Following the launch of Reebok Classic’s Perfect Split photography campaign, in which globally acclaimed director Nabil captured Kendrick Lamar in a series of powerful and raw black-and-white as well as color images, Reebok and Kendrick Lamar return with a short film that explores Kendrick’s split personality and his interpretation of ‘classic.’

Shooting entirely on vintage video equipment to continue the theme of celebrating creative artforms in their most real, original and unique formats, director Nabil brought the story behind the new Classic Leather “Perfect Split” sneaker to life as the intimate film delves into the split of personalities that lie within each and everyone one of us.

A unique and candid view of Kendrick performing a freestyle verse captures the artist with an unfiltered, soulful rawness as he reflects on the different sides of his own personality. Looking back on his youth, Kendrick talks about his first introduction to a classic sneaker – the moment he stepped into the original and timeless Classic Leather during high school.

The Classic Leather Perfect Split pack brings Kendrick’s split personality to life, with ‘split’ rubber outsole featuring retro GUM and contemporary ICE color blocking.  The Classic Leather “Perfect Split” is available now for both Men and Women for $74.99 at retailers including Reebok.com, Champs and Footaction.

Be sure to catch the clip above.