Tag: Raj Register

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FLY Events

Essence Festival: FORD rocks out with Queen Latifah, Jada Pinkett Smith& more

NEW ORLEANS - JUNE 30: (L-R) Queen Latifah, Regina Hall, Lorenz Tate, Jada Pinkett-Smith, and Tiffany Haddish at a Sirius/XM radio interview at the Ford Motor Company booth during the 2017 Essence Festival at the Ernest N. Morial Convention Center on June 30, 2017 in New Orleans, Louisiana. (Photo by Frank Micelotta/PictureGroup)
Queen Latifah, Regina Hall, Lorenz Tate, Jada Pinkett-Smith, and Tiffany Haddish at a Sirius/XM radio interview at the Ford Motor Company booth during the 2017 Essence Festival at the Ernest N. Morial Convention Center on June 30, 2017 in New Orleans, Louisiana. (Photo by Frank Micelotta/PictureGroup)

Ford Motor Company celebrated the July Fourth weekend in New Orleans as part of the annual ESSENCE Festival®. As an exclusive automotive sponsor for the ninth consecutive year, Ford provided attendees the opportunity to get up close and personal with its latest lineup of vehicles, including the all-new 2018 Ford Expedition and 2018 Ford F-150.

ESSENCE Festival delivered a star-studded lineup this year, with Ford hosting the most exciting and chart-topping talent at the Superdome lounge and at the Ford booth all festival weekend. Legendary singer Chaka Khan debuted the world premiere of her latest single during her live interview with SiriusXM from the Ford booth at Ernest N. Morial Convention Center. The cast of Girls Trip including Queen Latifah, Jada Pinkett Smith, Regina Hall, Larenz Tate and Tiffany Haddish were also spotted onstage at the Ford booth.

R&B singer’s Tank, India Arie and Elle Varner graced the Ford booth stage, as well as Empire, stars Bryshere Y. Gray and Ta’Rhonda Jones. Joseph Sikora also stopped by for an interview.

Festival-goers had the opportunity to register to test drive the newest vehicles in the Ford lineup, including the 2017 Ford Explorer, 2017 Ford Escape, and 2017 Ford Fusion. One lucky registrant was presented keys to a brand-new 2018 Ford Mustang on Sunday by comedienne and daytime talk show host Loni Love and Raj Register, Ford Multicultural Communications Manager.

Photo Credit – Frank Micelotta/PictureGroup on behalf of FORD

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Entertainment FLY Events

Aja Naomi King receives Lincoln Shining Star Award at ESSENCE Black Women in Hollywood

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The Lincoln Motor Company returned this year as an exclusive automotive sponsor for ESSENCE’s tenth annual Black Women in Hollywood event held last Thursday in Beverly Hills. 2017 marks the eighth consecutive year Lincoln has been the exclusive automotive sponsor for the event.

This year’s event celebrated black excellence in film honoring singer and breakout actress Janelle Monae, producer Issa Rae, Black-Ish star Yara Shahidi and How To Get Away With Murder actress Aja Naomi King. King was presented the Lincoln Shining Star Award by her co-stars Viola Davis and Alfred Enoch.

Kenya Freeman, lead designer for Sylvia Mollie created custom dresses inspired Lincoln Black Label for Lincoln Art of Arrival contest winner, Adeola Bakre, and Lincoln Blogger Bar host and author Demetria Lucas D’Oyley. The designs pulled inspiration from Black Label themes Rhapsody in Blue (Bakre) and Center Stage (D’Oyley).

“This year’s honorees embodied class and elegance similar to our flagship vehicle, the all-new Lincoln Continental,” said Raj Register, multicultural communications manager, Lincoln.

Celebrities like Alfred Enoch, Cynthia Ervio, Loretta Devine, Laverne Cox and Debbie Allen arrived at the star-studded event in the latest lineup of Lincoln vehicles including 2017 Lincoln MKZ and Continental.

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Entertainment Last Night in NYC

#GrammyWeekend: Celebrities Attend Essence’s Black Women In Music Gala Presented by Lincoln Motor Company

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The Lincoln Motor Company returned this year as an exclusive automotive sponsor for ESSENCE’s eighth annual Black Women in Music event held last night in Los Angeles. 2017 marks the eighth consecutive year Lincoln has been an elite patron for the event.

This year’s event celebrated nominees from the biggest night in music, along with singer/songwriter Erykah Badu on the 20th anniversary of her groundbreaking debut album Baduizm.

Award-winning singer/songwriter Estelle joined Lincoln on stage as part of the festivities to premiere her feature in Lincoln’s ongoing First Listen series. The latest feature, available for viewing on Lincoln Now, previews Estelle’s latest track, “Be in Luv,” from behind the wheel of the all-new Lincoln Continental.

Nigerian singer-songwriter, actress, and Roc Nation‘s very own Tiwa Savage also performed live as an opening act just before Erykah hit the stage.

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“This is a big week for Lincoln as it relates to music,” said Raj Register, multicultural communications manager, Lincoln. “From celebrating women at events like Black Women in Music, to debuting Estelle’s First Listen piece, to premiering Gary Clark Jr.’s new Continental commercial, it’s clear music drives us.”

READ MORE: FLY CARS: LINCOLN TEAMS UP WITH GARY CLARK JR. FOR NEW COMMERCIAL [VIDEO]

Celebrities that hit the Black Carpet were: the cast of BET’s New Edition mini-series (Luke James, Keith Powers & Woody McClain), Mya, Remy Ma, Lil Mama, Billboard‘s Bozoma Saint John, Diana Gordon aka Wynter Gordon, Gabrielle Dennis, Chloe x Halle, Faith Evans, Serayah McNeil, Simone Missick, Mario, Master P & his daughter Cymphonique, Tasha Smith and many more. shared the red carpet with the all-new Continental and Lincoln MKZ.