Watch Steph Lecor and Norma Now as they recently kicked off “Her Take” in style at Art Basel, where Champs Sports launched the Nike Lunarcharge at DJ Khaled‘s Birthday Party at his private Champs Sports store! Watch the full episode above.
Other episodes include Rapper and G.O.O.D. Music‘s head honcho, Pusha T, Empire‘s Bre-Z, DJ Dimples, Lifestyle Ambassador Missy Diddy LA and more.
Tune in every Wednesday for a new episode of “Her Take.”
During the 2017 SXSW, Her Take took over Austin with special guests.
In the mecca of Austin street art, Steph linked up with DJ Brittany Sky to talk sneakers, international style and earning respect in a male dominated industry.
Musical phenom Desiigner‘s featured in October’s issue of Interview magazine. Pusha T, current president of G.O.O.D. Music interviewed the hip-hop new comer discussing his instant breakout hit, his musical influences, how he considers himself an artist not a rapper, recording “Panda,” and his upbringing in his hometown of Brooklyn, NY.
Desiigner jumped to the forefront of hip-hop with his infectious smash “Panda.” At the time just 18-years-old, the Bed-Stuy native went on to receive a co-sign from Ye himself; who later signed him to his G.O.O.D. Music label.
There was more success on the horizon for the young star. Kanye sampled “Panda” on “Father Stretch My Hands,” a record off his highly-anticipated album Life of Pablo; propelling the artist’s debut track up the Billboard 100 charts, ultimately landing at No. 1.
Desiigner continued making waves. After nabbing a spot on XXL‘s coveted Freshman list, a 45-sec clip of him performing his new single “Tiimmy Turner” acapella, as a member of the 2016 Freshman Class immediately went viral.
Check out some of the highlights from the Billboard charting artist’s interview with his G.O.O.D music boss below.
ON HIS MUSICAL INFLUENCES:
“If anything, I would consider my grandfather. He’s a blues player. I like the old soul—you know how it is, Pusha, that old soul. My grandfather, he went by the name Sidney “Guitar Crusher” Selby; he formed that old soul, that old blues, that old rock that I put on my songs. He bluesed it out. And my pops, he was old-school, too; he played that old funk. I fell in love with that old style. You feel me?”
ON THE AFFECTS OF SUCCESS AND BEING AN ARTIST:
“Yeah. I definitely see that people take my creativity a lot more seriously now. It’s a lot more serious, because that’s the artist I want to be. I’m an artist, I’m not a rapper, I’m nowhere near a rapper. I’m an artist, and I’m here to be creative with every step I take, with every move I make. You feel that? You know what time it is!”
ON CREATING “PANDA”:
“When I heard the track, it was like a movie started in my head. It’s like, God put the words in me. The way it started, it’s like I saw the movie in my head and just wrote. I didn’t even think about it, I just blanked out. It was a zone I blanked to. And God was giving me the words. Even today I think about how I make my music, and I’m like …”
ON WHAT’S TO COME:
“It’s going to be a whole lot of visuals. It’s creativity on top of creativity. Merchandise, tours … It’s going to be crazy. The Life of Desiigner, baby, that’s the name of the album.”
The 19-year-old’s star is certainly shining bright. With his debut Life of Desiigner pending and respect from hip-hop heavyweights like Kanye, and Pusha T, Desiigner’s well on his way to carving out a lane of his own and reaching even greater heights.
Yo Gotti is on a rampage. Just last week the Memphis rapper released his new album The Art of Hustle, and he’s back with a new video. The Pusha T assisted “Hunnid” is the quintessential street anthem, staying in line with what we’ve come to expect from the rapper.
The Jonas Blizzard Weekend was definitely a relaxing moment but also seemed to be a time for new music. Taking advantage of the snowed-in time spent, Chris Brown dropped a surprise remix to Pusha T’s “M.F.T.R.”, which features The-Dream off of Pusha T‘s latest album Darkest Before Dawn: The Prelude.
Just last month (Dec. 2015), Pusha T performed at Flaunt Magazine’s Art Basel event in Miami called [CTRL-C]+[CTRL-V] named for their special issue, featuring Pusha on the cover.
The cover feature of the issue covers the G.O.O.D Music President sitting down with conceptual poet and MoMa’s first poet laureate in 2013, Kenneth Goldsmith, in a moderated conversation by notable hip hop journalist Rob Markman of Genius.
Over the course of the conversation the tone started off playful with Goldsmith putting Pusha’s early musical preferences under the microscope. The topics shifted from Goldsmith and Pusha T’s respective creative processes, to their feelings about the intended meaning behind and performance aspects of their crafts. Neither being a stranger to controversy, the conversation took a more serious turn when discussing Goldsmith’s performance of a poem he wrote about the Michael Brown controversy and each artist’s feelings on the situation. Markman moved the conversation to the topic of their art forms being featured in advertising to which Pusha confidently responded,
“I look at how my music has been used in commercials and movie trailers, and fast food. I said earlier hip hop is the youngest form of music. I’m taking all of those art and business situations, and taking them in. I want them to be more prevalent. I want more of our artists to be in those worlds.”
At the closing of the conversation, aligning with Flaunt’s ‘CTRL-C]+[CTRL-V]’ special issue theme, Goldsmith tells Pusha that in the spirit of of the issue, he created a poem in response to Pusha T’s “Untouchable,” titled “Untenderumstrouchings,” crafting a piece where he replaced every word from Pusha T’s song with it’s equivalent from Irish writer James Joyce’s Finnegan’s Wake—a novel regarded by many as one of the most challenging in the English language. As a gift, Goldsmith gave Pusha a copy of the poem and a copy of James Joyce’s ‘Finnegan’s Wake.’ You can view the poem on flaunt.com. The issue will go live mid January.
Later, Pusha discusses his writing process.
“I’m super meticulous about my notepad. It has to be clean, fresh, there’s nothing on it but the bars and the lines.”
Pusha admits that he throws away his notebooks because he’s done with his music when he’s done with it. Here, he opens up:
“By the time I hit the stage, I have the attitude that people can’t see any type of nervousness in you or any type of vulnerability. This is rap music man, you’ve really got to get your point across. Nervousness, man, I feel like people in that crowd they see right through you. People can sense anything; in my opinion that’s how I feel that I can sense anything in them and anybody that I’m tuned into. If you don’t believe it, they don’t believe it.”
Rico Love never disappoints as he delivers yet another real-life situation through song. Today, the credited songwriter-producer releases “Please” featuring Pusha T, as he admits cheating on his girlfriend [now his ex] but hopes she doesn’t react by having sex with someone else within his circle of friends.
Please just don’t f**k none of my niggas
No, baby, please just don’t f**k none of my niggas
I know that I messed up, yeah I did you wrong
I respect the fact that you’ll be moving on
But, baby, please just don’t f**k none of my niggas
None of my niggas
Pusha T not only shows his rapping skills on the new album Darkest Before Dawn, but he explores his acting chops and links up with director Kid Art, delivering the best 20-minute short film ever in support of his new project.
Power‘s very own, singer/songwriter and 50 Cent‘s protege, Rotimi co-starred in the mystic visual alongside the G.O.O.D. Music President.
Displaying the life of money, cars and drugs, the film captures the high & low’s of taking part in such a risky, and illegal business. Once, meeting with the devil himself (a local drug lord) and forming a team, the fellas get a glimpse of what the high-life is really all about, as jealousy intrudes, and things end up in a bloody bath.
Check it out below. Trust us, you will love every 20-minutes of the short film:
Pusha T gave powerful performance on “The Daily Show with Trevor Noah” last night. Performing new track “Sunshine” along with “Crutches, Crosses, Caskets” off his new project King Push – Darkest Before Dawn: The Prelude, Pusha touched on the racial issues the country is still facing. The socially conscious song “Sunshine” is perfectly complemented by Jill Scott soulful crooning on the hook, and mentions Freddie Gray, Dom Lemon, Huey P. Newton, and Chief Keef.
When asked by Noah whether this is a theme present throughout the album Pusha T retorted:
“I’m talking about everything that’s going on in society. The good, the bad, and the ugly.”
‘King Push – The Darkest Before Dawn: The Prelude’ drops Friday December 18th via Def Jam & G.O.O.D. Music. The album is available now for preorder on iTunes.
When Black Friday turns into a special surprise delivery from Chris Brown himself!
Chris Brown pulls a fast one and releases a 34-track mixtape entitled Before The Party in honor of his fans #TeamBreezy. The release serves up much-anticipation to his forthcoming album Royalty, which is due out on Dec. 18th.
adidas Originals Reveals the King Push x EQT Running Guidance ’93 in Collaboration with Pusha T
In this edition of Last Night In NYC…adidas Originals hosted a release event for the King Push x EQT Running Guidance ‘93 sneaker hosted by rapper Pusha T in New York City. The event also served as a listening party to preview the forthcoming studio album ‘King Push’ from Pusha T, distributed through Def Jam Records.
Guests witnessed the first reveal of the 2015 EQT Running Guidance ‘93 black colorway in collaboration with Pusha T, a follow-up to the 2014 ‘Chalk White’ EQT sneaker release. Conceptually, the event offered a deep-dive into the ‘black market’ underbelly of street culture in NYC tied to the hustling past of Pusha T – the design inspiration behind the collaboration.
The King Push x EQT Running Guidance ‘93 release is a continuation of the 2014 design inspiration, rounding out a story that is nostalgic to a 1990’s hip-hop era inherent to the adidas Originals brand DNA, deeply rooted in hip-hop culture. The King Push x EQT Running Guidance ‘93 sneaker received a design update with premium materials including a translucent outsole with visible measuring lines, black midsole with tonal reflective 3 stripes, fish scale heel counter and cracked Italian leather detailing.
In an intimate setting, Pusha T personally offered a preview of tracks from his forthcoming ‘King Push’ studio album. Narrating his musical inspiration behind album tracks, guests received a rare glimpse into the creative process and moments in time that inspire Pusha T.
The King Push x EQT Running Guidance ‘93 black colorway will release on ‘Black Friday’ – November 27 at adidas.com/Originals.