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Today, Vevo, the world’s leading all-premium music video and entertainment platform, announced that Aminé will be joining El Paso singer/songwriter, Khalid, as one of 2017’s Vevo LIFT artists– an artist development program that identifies and elevates emerging musicians into household names. The announcement coincides with the release of a new exclusive video teaser Aminé filmed in partnership with Vevo, and featuring Leon Bridges, to get fans excited for his “Red Mercedes” music video available to view Friday, April 7th.
‘LIFT’ is a six-week concentrated campaign in which Vevo gives fans a first-hand look into each artist’s journey – from intimate performances, video premieres, to behind-the-scenes content. As the second artist to participate in this year’s program, Aminé and Vevo will release a series of exciting footage throughout April and May including “Becoming,” a short film which allows artists to tell their story in a unique way. Vevo will also release original programming titled “Stripped,” which will feature an intimate performance by Aminé.
Previous ‘LIFT’ artists include Halsey, Shawn Mendes, Tori Kelly, Alessia Cara, Sam Smith, Lorde, Kendrick Lamar, One Direction and more.
Peep the teaser video clip above.
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