To kick-off the weekend, Absolut Vodka hosted an exclusive “ONE NIGHT ONLY” event experience in NYC in celebration of its ABSOLUT TRUTH campaign, which aims to bring back the golden era of NYC’s nightlife scene.
Inspired by Studio 54, Limelight, The Tunnel and more – Absolut converted the Lower East Side club into a legendary nightlife venue from the city’s past. The event featured historic memorabilia, signature Absolut cocktails, and sounds by the renown NYC DJs STRETCH ARMSTRONG and JUS SKE. The experience also featured a SPECIAL SURPRISE PERFORMANCE by New York nightlife icon, AMANDA LEPORE – who performed a song and her signature cabaret act.
Notable guests included:
· Micahel Musto
· Zachary Levi
· Jordun Love
· Dee & Ricky
Landing in NYC upon the brand’s global launch in 1979, Absolut has authentic city roots by providing the premium vodka New Yorkers have consumed for nearly four decades. The Absolut Truth campaign tells the story of the brand’s rich New York City heritage with a content series that candidly express sentiments expressed by real New Yorkers. The advertisements included billboard postings, videos featuring eight NYC nightlife icons, and the Absolut Truth Experience – a traveling confessional booth designed to capture truths and testimonials from the city’s bar patrons. The New York-centric campaign culminated with the one night only #AbsolutTruth party at The Box in NYC.
The #AbsolutTruth campaign promotes self-expression, inclusivity and acceptance through a New York lens. For more information on the Absolut Truth campaign, visit absoluttruth.com and follow along on social media using the hashtag #AbsolutTruth.