This week at SXSW, Samsung hosted an exclusive late night concert at the Samsung Milk Music Lounge with performances by rapper G-Eazy, and artist Iggy Azalea. Guests were welcomed by the beats of DJ Mel DeBarge.
G-Eazy first took the stage to get the crowd ready for the night. Towards the end of the rapper’s performance, he brought his protégé San Francisco-based singer Devon Baldwin – Devon’s new single “Waiting too Long” recently premiered online and is already gaining tons of attention.
Later in the night, Milk Music’s top artist over the past year, Iggy Azalea, took to the stage wearing cute booty shorts paired perfectly with thigh-high black leggings and a gold and black jacket. She ended her set with her hit and crowd-favorite, “Fancy” while a hail of confetti rained down on the crowd including A$AP Rocky and his crew.
Additionally, earlier that evening, Samsung hosted a private cocktail party for Universal Music Publishing Group with guest of honor Big Sean (pictured up top). Guests including UMG’s very own Ethiopia Habtemariam, rising artists Vince Staples, BJ The Chicago Kid and Kari Faux celebrated on the Samsung Studio Rooftop to toast to SXSW 2015. Everyone was having a great time, enjoying light bites and cocktails, posing for GIFs on the Samsung Galaxy Note 4 and dancing to beats by DJ Dexter Love.
[Photos Provided by Samsung via Getty Images]