The Trap-Gospel Queen herself, Erica Campbell (of Mary Mary) delivers the much-anticipated visual to her trending hit single “I Luh God.”
Related: K. Michelle: I’m Doing A Remix Song with Erica Campbell
Treading the thin line between secular and gospel, Erica takes matters into her own hands, relating to the more millennial side of things — taking the norm of the known traditional music, and possibly escalating it to another level that just might help the state of the slowly crashing genre.
Related: Erica Campbell (MaryMary) Feat. Lecrae – ‘Help’ (@ImEricaCampbell x @Lecrae) [SFPL Tunes]
In the video, Erica bounces to the beat of the trap-drum with a few friends in tow, including her sister Tina Campbell and Tamar & Vince co-star, songwriter/vocal arranger Lashawn Daniels. But does the video live up to the song? We’re afraid not. Does it feel like the talented singer and her cohorts are trying just a little too hard, visually? We’re afraid so.
Erica may have tried to keep such a positive vibe about the song, until she just simply forgot to be “natural.” The video was filmed indoors — bad idea. The colorful backdrops are reminiscent of their past visuals — already done — bad idea. The alter-ego clothing choices — bad idea. The premise of the video should have been cool, calm and collective. Go in the park with friends, ride around the city in a drop-top, hit the street corners. There’s a million concepts that could’ve been done. What happened with the direction?
Check it out, and let us know what you think…
Shout-Out: Elev8
Stuff Fly People Like | SFPL 