The Trap-Gospel Queen herself, Erica Campbell (of Mary Mary) delivers the much-anticipated visual to her trending hit single “I Luh God.”
Treading the thin line between secular and gospel, Erica takes matters into her own hands, relating to the more millennial side of things — taking the norm of the known traditional music, and possibly escalating it to another level that just might help the state of the slowly crashing genre.
In the video, Erica bounces to the beat of the trap-drum with a few friends in tow, including her sister Tina Campbell and Tamar & Vince co-star, songwriter/vocal arranger Lashawn Daniels. But does the video live up to the song? We’re afraid not. Does it feel like the talented singer and her cohorts are trying just a little too hard, visually? We’re afraid so.
Erica may have tried to keep such a positive vibe about the song, until she just simply forgot to be “natural.” The video was filmed indoors — bad idea. The colorful backdrops are reminiscent of their past visuals — already done — bad idea. The alter-ego clothing choices — bad idea. The premise of the video should have been cool, calm and collective. Go in the park with friends, ride around the city in a drop-top, hit the street corners. There’s a million concepts that could’ve been done. What happened with the direction?
Check it out, and let us know what you think…