During this year’s 2015 Essence Music Festival, Proctor & Gamble‘s My Black Is Beautiful held an exclusive cocktail hour and dinner at New Orleans Jazz Market. As you entered the pristine establishment, guest were greeted with passed hors d’oeuvres and speciality drinks, and subtle sounds of a trio jazz band playing in the background.
As part of its long-standing commitment to touch and improve the lives of African-American women, Procter & Gamble (P&G) has always been proud to be a title sponsor of the 2015 ESSENCE Festival for the 7th straight year. This year, P&G’s ‘My Black is Beautiful’ inspired women to celebrate and share their “Beauty In Action” during the ESSENCE festivities and beyond by providing signature experiences with its partner brands, CoverGirl Queen Collection, Pantene, Clairol Professional, Olay, Gain, Bounty, Charmin and Puffs.
Attendees of the EMF joined the celebration by visiting the ‘My Black is Beautiful’ booth and enjoyed fun makeovers, live music, transformational programming, celebrity meet & greets, and surprise gifting through social media. Guests also meet the six newly crowned 2014 “MBIB Ambassadors” who was on hand throughout the weekend to motivate, excite and galvanize attendees to affect positive change in their local community.
Before, heading into the next room for a sit-down dinner, Dancer/Choreographer/Creative Director Laurieann Gibson showed the attendees how to boost their confidence through dance, therefore, teaching the new #MBIB line dance, which she created herself.
Other guests included:
Singer/Actress Amber Riley who wowed the crowd with her flawless vocals and premiering a new song for the very first time, which she performed.
Singer/Songwriter Sevyn Streeter performing her hit single “4th Street.”
Singer/Songwriter Raheem DeVaughn.
TV Host & Pop Culture Expert Jawn Murray and Blood, Sweats & Heels star & Author Demetria Lucas D’Oyley.
Singers/Songwriters & Wal-Mart Ambassadors Kindred The Family Soul.
TV Personality & MTV Girl Gode‘s Alesha Renee.
Congrats to P&G’s MBIB for a great turn out!
For more information about My Black is Beautiful, visit www.myblackisbeautiful.com and follow us on facebook.com/MBIB, Instagram (@MBIB) and Twitter (@MBIB), using hashtags #MBIB and #BIAJourney.
[Photos by Chris Mitchell]
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