FLY Events

Iconic Footwear Brand L.A. Gear participates in 3rd Annual Super Saturday Hosted by Molly Simms and Rachel Zoe

Shoppers out to the 3rd annual Super Saturday LA, got a kick out of L.A. Gear’s sneaker station. ‘Super Saturday’, hosted by Rachel Zoe and Molly Sims, supports the Ovarian Cancer Research Fund and is a highly regarded event the whole family can enjoy.


Celebrities and special guests purchased some of the latest L.A. Gear styles and among those spotted at the charity event were actress Jodi Sweetin, actress Lisa Rinna, tv hosts and producer Melissa Rivers, and actress and singer Tammin Sursok.

Guests also enjoyed an assortment of delicious foods and beverages, and participated in various activities. ‘Super Saturday LA’ was held in Santa Monica’s historic Barker Hanger.

Entertainment Fashion

In Fashion: Tyga Reveals His Favorite Kicks & Opens Up About Kylie Jenner In Footwear News, Covers November Issue


Tyga aka King Gold Chains has been recently known for debuting his collaboration with L.A. Gear. Now, he’s been offered the cover spot of Footwear News‘ November issue, being stamp for his fashion sense, and his love for sneakers.


In the issue, Tyga talks about his favorite kicks and mass collection, opens up about Kylie Jenner, talks about Yeezy Boosts and more.


How many pairs of sneakers do you have?

“I’ve got a lot of shoes, but I don’t like to wear a lot. I tend to wear my top three or four. I have over a hundred for sure, but I’m always giving pairs away to my friends or loosing them.”

All sneaker heads have a certain shoe they buy in bulk. What’s yours? 

I’m such a fan of all white Vans. It’s the Cali boy in me again. I just love all white shoes. You can only get like two wears out of them, it just kills me. I buy like five at a time. They just get dirty so fast. You want something to always fit like when you first buy it. That feeling when you first it on.”

You arrived today wearing the new Yeezy 350 boots with a head-to-toe Yeezy look. What do you think it is about what Kanye West has done that has resonated so successfully?

“When he believes in something, he believes in it whether people don’t like it or like it. He’s going to do it anyway. Once people realize that, they take their barrier down. A lot of people judge things based on perception and don’t actually give it a try. Once they do, they like it and realize what he’s trying to do, on all levels. I get what he’s doing musically and am a fan of his as an artist and his drive. Everyone has different tastes, but right now, this is how I’m feeling like dressing.”

About the Yeezy Boost 950 Boots and his special Jenner connect, which he is included in the family special order: 

“It’s winter and these just feel right. I’m lucky I don’t have to try and hunt them down online anymore. I like getting things first.”

Read more over at Footwear News. 

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We Like: The “Space Chariot x L.A. Gear” Hoverboard Pack


L.A. Gear is proud to announce its unprecedented partnership with lifestyle brand Space Chariot as the first sneaker company to team up on signature hoverboard and consumer package.


The duo releases the “Space Chariot x L.A. Gear” Hoverboard Pack, just in time for the holidays. This limited edition combo pack is available in “Gold Ninja” or “Ninja Chrome” Space Chariot hoverboard (with charger, remote, and carrying bag) and a matching pair of L.A. Gear “Liquid Gold” or “Liquid Silver” L.A. Lights.

The exclusive collaboration is available NOW for pre-order on

Get this season’s must have FLY-item right now!

Entertainment FLY Events

Tyga and Iconic Brand L.A. Gear Unveil Highly Anticipated “Liquid Silver Lights” Sneaker at New Footaction Store in Las Vegas


Earlier this year, L.A Gear announced their collaboration with multi-platinum recording artist, Tyga for their highly anticipated classic light up shoe re-launch. Now, the talented artist celebrates the duo’s latest sneaker collaboration and debuts the long awaited release, dubbed “Liquid Silver L.A. Lights”, for fans at the Footaction store in Las Vegas.


The event, held at Footaction’s newest location in the Miracle Mile Shops at Planet Hollywood Resort & Casino, displayed the brand new shoe.

“We are proud to partner with Footaction on the unveiling of Liquid Silver L.A. Lights”, said Lance Jackson, President of L.a. Gear. “We believe the partnership is a perfect fit for our loyal customers and where better to have debuted our new launch than at their new location”.

The new shoe flaunt bold and streetwise energy and feature a luminous metallic silver upper and white sole with the signature L.A. Gear lights in the heel. A few lucky fans received autographs from Tyga and were able to ask the designer and musician how this shoe design came about with questions with radio station Hot 97.5 Vegas.

“Liquid Silver L.A. Lights” are exclusively available for purchase at the Miracle Mile Shops at Planet Hollywood Resort & Casino (3667 Las Vegas Boulevard South, Las Vegas, NV 89109) now.


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In Fashion: Tyga Releases First TRaww Signature Shoe with LA Gear


Just in case you missed it, in stores right now, multi-platinum recording artist Tyga releases the First TRaww Signature Shoe with footwear brand L.A.Gear and it debuts in 3 Styles from the new TRaww Runners Collection.

It is also not only the brand’s first fitness shoe since its re-launch announcement, but features the first women’s shoe to be released under the duo’s design collaboration series. The 3 TRaww Runners are exclusively available at and Sportie LA’s Melrose location.

This release kicks off with two men’s styles retailing at $70 and one women’s at $65. The men’s feature one in vibrant orange accented in bright blue and the other in a deep, rich red with black accents. Both are available in small sizes for women, starting with size 5.5.


The women’s launch with a black and white scratch-like-pattern, accented with a pink TRaww logo on the tongue.

Creative consultant TYGA says:

“I just really wanted a lightweight comfortable running shoe. Something I can wear when I’m running around in airports and when I’m running at the gym. I wanted to keep the design as minimal as possible and use all lightweight breathable materials. It’s like you’re not even wearing a shoe”.

Get your pair today! Tell them that SFPL sent you!

-Stay Fly!

Entertainment Fashion

In Fashion: Footwear Brand L.A. Gear Relaunches Iconic Kareem Abdul Jabbar Sneaker



L.A. Gear re-releases one of its most popular retro collaborations, the KAJ. Designed by legendary NBA star Kareem Abdul Jabbar and originally launched in 1989, this high-top sneaker was one of the top selling athlete collaboration styles.

The KAJ features a combination of leather and mesh, a rounded toe, padded collar and tongue, and a cushioned insole for extra comfort. This classic shoe is now re-released with a modern twist and available in new color way; Black/Blue, and Yellow/Red.


Price: $100

Available: NOW at


-Stay Fly!