Republic Records artist Aminé releases his much-anticipated video for his latest single, ‘Red Mercedes’ on Vevo. After recently dropping an official teaser for the visual it is now finally here for your enjoyment.
It was also announced this week that Aminé will be joining El Paso singer/songwriter, Khalid, as a 2017 Vevo LIFT artists– an artist development program that identifies and elevates emerging musicians into household names.
Written and directed by music maestro himself, the music video features Leon Bridges, Kari Faux, as well as Aminé’s buddies Yosief and Jon, who starred in the infamous “Caroline” music video. However, fans will find themselves in a guessing game as every character, including Aminé himself, are fully incognito. Each person underwent more than 5 hours of makeup to disguise their identity.
Dressed as three preppy customers looking to purchase their own car, the video displays the hint of role reversals [Black vs. White], cultural appropriation; displaying how some are treated in an establishment based on the color of their skin. But now, the tables are turned and the African-American sales clerk is being accused of being racist.
Customers: “She sounding a little racist!”
Clerk: “Racist?! I’ll have you to know I DON’T SEE COLOR!”
Customers: “We gon’ have to call Reggie Jackson at the NWACP on her.
Sidenote: NWACP in the clip stands for National White Association for Care & Pleasure.
Not to mention, the “Inclusive Restroom” in the beginning of the visual which caught our eye immediately.
We have to admit, this is the most WOKE video yet!
Check out the full video above.