Just last month (Dec. 2015), Pusha T performed at Flaunt Magazine’s Art Basel event in Miami called [CTRL-C]+[CTRL-V] named for their special issue, featuring Pusha on the cover.
The cover feature of the issue covers the G.O.O.D Music President sitting down with conceptual poet and MoMa’s first poet laureate in 2013, Kenneth Goldsmith, in a moderated conversation by notable hip hop journalist Rob Markman of Genius.
Over the course of the conversation the tone started off playful with Goldsmith putting Pusha’s early musical preferences under the microscope. The topics shifted from Goldsmith and Pusha T’s respective creative processes, to their feelings about the intended meaning behind and performance aspects of their crafts. Neither being a stranger to controversy, the conversation took a more serious turn when discussing Goldsmith’s performance of a poem he wrote about the Michael Brown controversy and each artist’s feelings on the situation. Markman moved the conversation to the topic of their art forms being featured in advertising to which Pusha confidently responded,
“I look at how my music has been used in commercials and movie trailers, and fast food. I said earlier hip hop is the youngest form of music. I’m taking all of those art and business situations, and taking them in. I want them to be more prevalent. I want more of our artists to be in those worlds.”
At the closing of the conversation, aligning with Flaunt’s ‘CTRL-C]+[CTRL-V]’ special issue theme, Goldsmith tells Pusha that in the spirit of of the issue, he created a poem in response to Pusha T’s “Untouchable,” titled “Untenderumstrouchings,” crafting a piece where he replaced every word from Pusha T’s song with it’s equivalent from Irish writer James Joyce’s Finnegan’s Wake—a novel regarded by many as one of the most challenging in the English language. As a gift, Goldsmith gave Pusha a copy of the poem and a copy of James Joyce’s ‘Finnegan’s Wake.’ You can view the poem on flaunt.com. The issue will go live mid January.
Later, Pusha discusses his writing process.
“I’m super meticulous about my notepad. It has to be clean, fresh, there’s nothing on it but the bars and the lines.”
Pusha admits that he throws away his notebooks because he’s done with his music when he’s done with it. Here, he opens up:
“By the time I hit the stage, I have the attitude that people can’t see any type of nervousness in you or any type of vulnerability. This is rap music man, you’ve really got to get your point across. Nervousness, man, I feel like people in that crowd they see right through you. People can sense anything; in my opinion that’s how I feel that I can sense anything in them and anybody that I’m tuned into. If you don’t believe it, they don’t believe it.”
Source & Photos: Flaunt Magazine