Watch: Kendrick Lamar ‘Holds Court’ in New Reebok Classic Video

Paying homage to the upcoming global release of the Club C for SS17, Kendrick Lamar ‘Holds Court’ with Reebok Classic in a four-part video series shot by acclaimed director Nabil.

As an artist who takes inspiration from his childhood ‘court,’ and who is universally recognized for using his music to inspire and empower youths, Kendrick is the perfect validator for the Club C – a Reebok staple since 1985. Here, Nabil captures Kendrick in a series of short films, shot in front of a projection Compton High School’s tennis court, discussing the values intrinsic to both him and the sneaker; fearlessness, confidence, and expression.

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New Brand Ambassador Teyana Taylor Gets Physical In Reebok Freestyle Campaign

teyana taylor

Today, Reebok proudly announces the newest member of the sneaker family with the appointment of R&B artist, dancer, actress and famed sneakerhead Teyana Taylor, as an official brand ambassador. Taylor will join Reebok’s like-minded collective of innovative and inspirational creators, including the likes of Future, Gigi Hadid, and Top Dawg Entertainment Recording Artist Kendrick Lamar.

Taylor will spearhead the re-release of the Reebok Classic Freestyle Hi, the first fitness sneaker that was specifically designed for women. First introduced in 1982, the Freestyle Hi was a groundbreaking silhouette that embodied then exactly what Taylor represents today: fearlessness and bold expression. Taylor is known for her provocative moves, her unapologetic style, and her freedom of language in music, fashion and dance – all characteristics that also describe the Reebok Classic and the Freestyle Hi in particular.

Teyana officially launched the partnership today via her social channels through new campaign images and video that she shared with fans worldwide. With her trademark ferocity and her personal message to everyone to “Free Your Style,” Taylor is pictured wearing the Freestyle Hi, which will include three OG colorways — the Triple Red, Triple White, and Triple Black – launching this month.

“Teyana Taylor is the perfect collaborator to join the Reebok family,” said Todd Krinsky, Global Vice President of Reebok Classic and Entertainment. “She is a risk-taker who brings her own perspective to every project and she stands uniquely at the intersection of fashion, music and fitness, which are the core tenets of Reebok Classic. This partnership continues to solidify Reebok’s commitment to women who express themselves through confidence in style.”

Commenting on the partnership, Taylor said:

“Reebok has always been a brand that’s been very special to my heart ever since I was young. Freestyles were all I wanted to wear growing up so it feels like everything’s come full circle with this partnership. The 5411’s really opened the door for creativity in women’s fashion, it gave permission for sneakers to be feminine. I’m honored to be the face of the Freestyle campaign for everything it stood for yesterday and what it still represents today.”

Taylor and Reebok have notably worked together in the past, collaborating on her own brazen red colorway of the Question Mid as part of the 20th Anniversary of the iconic Allen Iverson sneaker in 2016, called the “Question Mid Teyana T.”

Taylor will initially support the re-release of the Freestyle Hi in 2017 with its three OG colorways currently available at and select retailers nationwide, with additional colorways to come throughout 2017.

More photos below:

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Reebok Classic x Kendrick Lamar Release Club C Capsule

Today, Reebok Classic and music icon Kendrick Lamar continue to evolve their creative partnerships with the launch of the Reebok Classic x Kendrick Lamar Club C Capsule. For his first iteration of the historic Club C sneaker, Kendrick draws on his experiences from both past and present to add his unique style and message to the legacy of the classic tennis shoe.

Taking direct inspiration from his latest album, the sneaker’s aesthetic focuses on the themes of anonymity and abstraction while also calling for unity. Inspired by his ability to invoke conversation around race and social injustice, the Club C forces people to think deeper and celebrates Kendrick’s ability to create art with meaning in a stylish, provocative manner.


Commenting on the design, Kendrick said:

“Now more than ever it is important for individuals to come together as one. This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages. This is something I try to do with my music, and now here with the Club C.”

The shoe will be available in adult unisex and children’s sizes at Footaction, Sneaker Villa, Shiekh Shoes, Jimmy Jazz, Shoe Palace and worldwide starting January 13th for $109.99 in adult sizing, $70 for kid’s styles, and $50 in toddler sizes.



JUST IN: American Express Taps Kendrick Lamar For Exclusive Concert

Kendrick Lamar performing at 58th Grammy Awards

Today, American Express is excited to confirm its surprise concert event featuring Grammy award-winning artist, Kendrick Lamar on Friday 12/16 at the Music Hall of Williamsburg in Brooklyn. As a part of its partnership with Kendrick and continued efforts to provide Card Members unparalleled access to their favorite artists and events, Amex wanted to bring its loyal fans – and those unable to attend his show during Art Basel -another chance to witness one of today’s most talented and prolific artists.


Limited tickets are available via the Ticketmaster link listed below, beginning at 10AM EST today. And to those unable to obtain access to one of this holiday season’s most coveted events, American Express will be streaming a portion of the concert through Facebook Live on its social channels as well as Kendrick’s. Please tune-in this Friday at 10:30PM EST so you don’t miss a beat!


December 16tth

Doors open at 8pm / Show starts at 9pm


Music Hall of Williamsburg

66 North 6th Street Brooklyn NY 11211


Tickets will be at will call located directly to the left of the main entrance. (on North 6th St).

Please note tickets are non transferrable. This is event is 18+ years old.


Facebook LIVE Stream: 10PM 12/16


Reebok and Kendrick Lamar Release Final ‘Red and Blue’ Capsule Collection

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Following the success of this summer’s red & blue capsule, Reebok Classic and Kendrick Lamar drop the final installment in the inspirational ‘Red and Blue’ collection.


After dominating this year’s music award show season and dropping his third major label studio album to critical acclaim, Kendrick returns with the Classic Leather Lux. A timeless yet distinctive design, the sneaker is executed in olive green premium leather, representing the Compton saying that “mixing Red and Blue makes Green’; when we come together united we can inspire and encourage growth. The eye-catching green combined with embossed accents of red and blue text on the heel tabs, to symbolize the existing divide between gangs and to emphasize Kendrick’s message of a call for neutrality. A retro gum sole provides an interesting contrast to the muted green upper, and the starcrest tongue branding completes the look in Classic style.

Speaking to the collaboration, Kendrick Lamar said:

“Similar to my collaborations with Reebok in the past, I want to create products that provide fans with larger meanings and messages – particularly ones that inspire unity and growth within communities and youth. In Compton, we have a saying that ‘mixing Red and Blue makes Green.’ While ‘green’ is usually thought of in a monetary respect here, this shoe represents a new definition of ‘green’ – community growth. If we work together, we can break down barriers and prosper.”

Available in unisex and kid’s sizes, the Reebok Classic x Kendrick Lamar Classic Leather Lux is available at and limited global retailers on Black Friday, November 25th 2016.


Lovebirds Mac Miller and Ariana Grande Unite On “My Favorite Part” [New Music]

No one can deny that Mac Miller and Ariana Grande have great chemistry in and out of the studio.

The new rumored couple joined musical forces once more for Miller’s latest single, “My Favorite Part.” Off of the Pittsburgh emcee’s upcoming effort The Divine Feminine, the duo previously worked on Grande’s “The Way” and most recently the “Into You (Remix).”

The love between these two is palpable as Miller sings,

“You just don’t know how beautiful you are / And baby, that’s my favorite part / You walk around so clueless to it all, like nobody gonna break your heart.”

Mac Miller and Ariana Grande at the Republic Records VMAs after-party at Vandal restaurant in New York City. Photo Credit: Kevin Mazur/WireImage
Mac Miller and Ariana Grande at the Republic Records VMAs after-party at Vandal restaurant in New York City.
Photo Credit: Kevin Mazur/WireImage

Followed by a harmonizing Grande who offers up melodic ad-libs like,

“I got enough on my mind / But I could make some time for something so divine.”

“My Favorite Part” follows the CeeLo Green assisted “We” and “Dang!’ featuring Anderson .Paak. The Devine Feminine also includes collaborations with Kendrick Lamar (“God Is Fair, Sexy, Nasty”) and Ty Dolla $ign (“Cinderella”).

Listen to Miller and Grande’s “My Favorite Part” below and get ready for a serious dose of #relationshipgoals.


Watch: Reebok Classic and Kendrick Lamar launch new spoken word video for Classic Leather “Perfect Split” campaign

Following the launch of Reebok Classic’s Perfect Split photography campaign, in which globally acclaimed director Nabil captured Kendrick Lamar in a series of powerful and raw black-and-white as well as color images, Reebok and Kendrick Lamar return with a short film that explores Kendrick’s split personality and his interpretation of ‘classic.’

Shooting entirely on vintage video equipment to continue the theme of celebrating creative artforms in their most real, original and unique formats, director Nabil brought the story behind the new Classic Leather “Perfect Split” sneaker to life as the intimate film delves into the split of personalities that lie within each and everyone one of us.

A unique and candid view of Kendrick performing a freestyle verse captures the artist with an unfiltered, soulful rawness as he reflects on the different sides of his own personality. Looking back on his youth, Kendrick talks about his first introduction to a classic sneaker – the moment he stepped into the original and timeless Classic Leather during high school.

The Classic Leather Perfect Split pack brings Kendrick’s split personality to life, with ‘split’ rubber outsole featuring retro GUM and contemporary ICE color blocking.  The Classic Leather “Perfect Split” is available now for both Men and Women for $74.99 at retailers including, Champs and Footaction.

Be sure to catch the clip above.


Reebok Classic and Kendrick Lamar Launch New “Perfect Split” Pack and Campaign


Reebok Classic and multi-platinum selling, Top Dawg Entertainment artist Kendrick Lamar return with the new Classic Leather “Perfect Split” pack.  The collection will comprise of Men’s and Women’s styles, launching on Friday, July 15, 2016.

The Classic Leather “Perfect Split” pack brings the split sides of Kendrick’s personality to life, as the silhouettes’ understated white and stone base is updated with contrasting color-blocked accents, alongside a ‘split’ rubber outsole combining retro GUM with contemporary ICE.

Globally acclaimed director Nabil photographed Kendrick in a complementing campaign entirely on vintage camera equipment. The series of raw and candid portraits capture Kendrick in a range of poses, which also reflect the different sides to his personality.

The Classic Leather “Perfect Split” will be available for $74.99 at retailers including, Champs and Footaction.


Reebok x Kendrick Lamar Classic Leather Launching July 1st


Reebok Classic continues its collaboration with multi-platinum selling Top Dawg Entertainment artist Kendrick Lamar, launching his third capsule collection, which celebrates one of the brand’s most iconic sneakers, the Classic Leather.

For his third capsule collection, Kendrick Lamar teamed up with designer Ian Paley (of Garbstore fame) to put their spin on the Classic Leather.

The deconstructed aesthetic is highlighted by a longitudinal seam that runs down the shoe separating blue and red. While the split seam continues to tell the unity and neutrality themes that Kendrick has explored with the past two Reebok Capsule collections, the design dives further into Kendrick’s life, representing the significant crossroads that he has faced.

The seam is a metaphor for the major decisions he has been forced to make – from championing gang neutrality throughout his upbringing to using his artistry to make a difference in his own community and the world over.


The Reebok x Kendrick Lamar “Classic Leather” will be available Friday, July 1st, in Adult sizes ($109.99), Grade School ($64.99), Pre-School ($59.99) and Toddler ($41.99). Retailers will include, Shoe Palace and Sneaker Villa.



SmokeyGotBeatz – ‘SWIDT vs. Everybody’ feat. Jay Rock, Kendrick Lamar, Audio Push & More [Mixtape]


Producer SmokeyGotBeatz presents his original project SWIDT vs Everybody with features from Jay Rock, Kendrick Lamar, Audio Push, Boo-Yaa Tribe, MC Eiht, King Lil G, Hit-Boy, Bushwick Bill and more.

This project is a collection of the New Zealand-born producer’s best tracks, and an introduction to his crew SWIDT and lead MC’s SPYCC (pronounced ‘Spike’) and INF.

‘SWIDT vs Everybody’ tracklist

01. Bushwick Bill Intro – Bushwick Bill
03. Parental Advisory – Jay Rock
04. Live From Crenshaw Pt 2 – Blaison Maven
05. Level Up – SWIDT
06. Easy Bake – Jay Rock ft. Kendrick Lamar
07. Automatically – Hit-Boy
09. Jumpin – Audio Push ft. Isaiah Rashad
10. Know Us – INF
11. West Without You – Ganxsta Ridd & Aaradhna
12. Born 2 Be A Menace – King Lil G
13. Big Bad CPT – MC Eiht
14. SixtyOneImpala – AudioPush
15. 312 – SWIDT
16. Bushwick Bill Outro – Bushwick Bill

Take a listen below:

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