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Josh Jacobs Is All About The Hustle In “What Up” [New Video]

Imagine you are a talented young musician working a nine-to-five to support your passion. After work, you walk the streets of New York City promoting your next show performance. Josh Jacobs’ newly release music video to his single “What Up” depicts the day-in-the-life of a true Hip-Hop artist on the grind.

The visual was directed by Gulab K. Singh, and features a cameo from producer Mira-Cal. Also featured, the famous Notorious B.I.G mural on Bedford Ave in Brooklyn and the Young Big Pun mural located on Rogers Place in the Bronx. Gulab K. Singh’s attention to detail and symbolism transforms the music video into an honest perspective of Hip-Hop.