Our family over at Cassuis Life had the pleasure of chopping it up with one of rap’s G.O.A.T.’s, Jadakiss. The brands solicited some of our favorite brothers to be apart of the conversation, including our Co-Creator, Rae Holliday, our Photographer/Editor, Bernard Smalls and The Deputy Editor for Cassius Life, Bruce Goodwin. During the interview, the room discusses Kobe Bryant’s legacy, Michael Jordan for President, and Jada’s new album. The best part however, is Rae and Jada’s hilarious one-on-one over a game of pool, in which Rae has never played before. The results are priceless. Watch the video below, and of course, give us your thoughts.
Today, rapper, songwriter, and producer Belly have shared his latest set of arresting visuals for his newest single “Frozen Water” featuring Future. The clip was directed by Rollo Jackson (Jamie XX, Danny Brown, Hot Chip) and features the two MCs performing the track amidst dark, cinematic backdrops, matching the songs own uniquely intoxicating tone. The song is taken from Belly’s latest full-length release, the 2016 mixtape Inzombia via Roc Nation.
Belly is currently in the midst of the Rubba Band Business: The Tour, with Juicy J. The 36-date tour stops next in Atlanta, GA tomorrow, February 23 at The Tabernacle. The tour is set to make a stop in New York, NY on March 2 at Irving Plaza before wrapping up on March 18th in Milwaukee, WI at The Rave. Billboard recently described Belly’s “incredible stage presence” at the tour’s Los Angeles stop, exclaiming:
“the MC’s stage presence was infectious as he went into the crowd, jumped up and down, and equally performed at both ends. For a new artist, the rapper carries a performance well and is definitely on the radar to continue to rise in popularity.”
It has also just been announced that Belly will be a special guest on the North American leg of The Weeknd’s Starboy: Legend of The Fall 2017 World Tour. Belly will act as support along with Rae Sremmurd and 6LACK. The tour is set to kick off April 25 in Vancouver, BC and will trek through major cities, including multiple dates in Los Angeles, CA (The Forum on April 29/30) and Brooklyn, NY (Barclays Center on June 6/7). All official dates can be found below. Tickets can be purchased by visiting www.ticketmaster.com.
Belly’s third full body of work in a year, ‘Inzombia’ was released at the end of 2016 and has since reviewed attention from the likes of Complex, The FADER, GQ, XXL, Noisey, Pigeons and Planes, Billboard, Hot New Hip Hop and more. The project features collaborations with the likes of rising rapper/producer NAV (Re-Up), Jadakiss (“Trap Phone”), Young Thug (“Consuela”) and more. Recently, The Academy Award-nominated hitmaker’s #1 single “Might Not” featuring The Weeknd, taken from his mixtape Up For Days, achieved gold status for sales of over 500,000.
“STARBOY: LEGEND OF THE FALL” DATES: APRIL 25 – ROGERS ARENA, VANCOUVER, BC APRIL 26 – KEY ARENA, SEATTLE, WA APRIL 28 – SAP CENTER, SAN JOSE, CA APRIL 29 – THE FORUM, LOS ANGELES, CA APRIL 30 – THE FORUM, LOS ANGELES, CA MAY 02 – TALKING STICK RESORT ARENA, PHOENIX, AZ MAY 04 – AMERICAN AIRLINES CENTER, DALLAS, TX MAY 06 – TOYOTA CENTER, HOUSTON, TX MAY 09 – SMOOTHIE KING CENTER, NEW ORLEANS, LA MAY 11 – BB&T CENTER, SUNRISE, FL MAY 12 – AMALIE ARENA, TAMPA, FL MAY 13 – PHILIPS ARENA, ATLANTA, GA MAY 17 – SPECTRUM CENTER, CHARLOTTE, NC MAY 18 – VERIZON CENTER, WASHINGTON, DC MAY 19 – BOARDWALK HALL, ATLANTIC CITY, NJ MAY 23 – ALLSTATE ARENA, CHICAGO, IL MAY 24 – PALACE OF AUBURN HILLS, DETROIT, MI MAY 26 – AIR CANADA CENTRE, TORONTO, ON MAY 28 – CANADIAN TIRE CENTER, OTTAWA, ON MAY 30 – BELL CENTRE, MONTREAL, QC MAY 31 – VIDEOTRON CENTRE, QUEBEC CITY, QC JUNE 02 – MOHEGAN SUN, UNCASEVILLE, CT JUNE 03 – NASSAU MEMORIAL COLISEUM, NASSAU, NY JUNE 04 – PRUDENTIAL CENTER, NEWARK, NJ JUNE 06 – BARCLAYS CENTER, BROOKLYN, NY JUNE 07 – BARCLAYS CENTER, BROOKLYN, NY JUNE 09 – US BANK ARENA, CINCINNATI, OH **All dates with The Weeknd, Rae Sremmurd and 6LACK
Today rising rapper, songwriter and producer BELLY premieres his latest video for his song “Trap Phone” featuring Jadakiss.
The video was directed by Spiff TV (Diddy, Drake, French Montana, Rick Ross) in New York City and features the duo driving and performing the song around the city, while playing homage to iconic hip hop videos of the past. The song is taken from Belly’s latest acclaimed mixtape, Inzombia, which was released earlier this fall and also features collaborations with the likes of Future, Young Thug and rising artist Nav.
Haddy Racks is back with the second installment of his visual mixtape series, #Mixtagram v.2 No Cuffin Season. Comprised of seven one-minute visuals of Racks’ freestyles over classics from the likes of 50 Cent, Nas, Jadakiss, Tupac and Cam’ron, the project debuted on the Bronx songwriter’s IG account, and we now have the clips for you on YouTube as well.
02:1 – Why (Jadakiss “Why”)
02:2 – Say a Prayer (Nas “Stillmatic”)
02:3 – Power (50 Cent “Position of Power”)
02:4 – Bro (Cam’ron “Losin Weight Pt 2”)
02:5 – Forever (Jhene Aiko “The Worst”)
02:6 – Brenda’s Revenge (Tupac “Brenda’s Got a Baby”)
Reebok, Allen Iverson and Jadakiss have had a long and colorful history together. In 2001, the three parties came together to shoot a game-changing commercial for Iverson’s Answer V sneaker launch. Shot entirely in black-and-white, Jadakiss penned an original song for the commercial, which showed Iverson displaying his basketball skills while Jadakiss rapped along in beat to Iverson’s performance, cementing Reebok as the first brand to truly fuse hip-hop with the sportswear industry.
The classic ad further emphasized Iverson’s place in hip-hop culture and has become one of the most iconic sneaker commercials ever, and also began a relationship between Reebok and Jadakiss that continues today with the all-new Question Mid “A5”.
To celebrate the 20th anniversary of the Question Mid this year, Reebok has created the new Question Mid “A5,” which is inspired by the OG Answer V sneaker, with a tumbled black leather and ballistic nylon upper accented by reflective silver piping and toe cap. Hits of translucent red adorn the sole as well as a distinctive red Question logo at the collar and “Y” and “O” on either heel which represent Jada’s hometown of Yonkers.
Recently in Harlem, NYC, Reebok Classic visited the famed Rucker Park for the Entertainment Basketball Classic to launch the Question Mid EBC and A5 sneakers as part of the iconic Question Mid’s 20th anniversary this year.
The one and only Cam’ron was on site to support the Question Mid EBC, which was inspired by Allen Iverson’s first appearance at Rucker Park in 1996. Jadakiss was also on-site supporting the new Question Mid A5 sneaker, which was inspired by the original Answer V sneaker in 2001 where Jadakiss starred in the now famous Reebok commercial in 2001 when he rapped alongside Allen Iverson. Jahlil Beats as well as Sway Calloway were also on-site to support the Question Mid launches.
Cam’ron and Jadakiss met with a heated throng of fans on site and watched the All-Star EBC game from the sidelines where one team wore the Question Mid A5 and the other wore the EBC style for a true head-to-head match up.
The Question Mid EBC launches today at retailers nationwide and the Question Mid A5 will launch next Friday, August 15th.
QUESTION MID EBC:
Like many basketball legends starting out in their careers, Allen Iverson visited the legendary Rucker Park in Harlem, New York City to play an exhibition game. A week before being selected as the #1 pick in the 1996 NBA Draft, Iverson went to Rucker Park on a hot summer night in June 18th, 1996 for the Entertainer’s Basketball Classic (EBC) and brought his electrifying mastery of the court to life to a crowd of fans that overflowed the park. Largely credited with introducing his version of street ball to the larger basketball community, Iverson wowed everyone with his bombastic, unapologetic style of play that he would hone throughout his career.
To commemorate Iverson’s historic appearance at Rucker Park, Reebok Classic teamed up with the EBC program’s founder Greg Marius for the Reebok Question Mid EBC. The style pays homage to the color scheme that Iverson wore that evening, with an upper made of jersey mesh, gold suede and navy leather. The words “Standing Room Only” replaces the Question logo at the collar of each shoe, referencing the packed fans that night at Rucker Park.
The Reebok Question Mid EBC will be available for $139.99 on Friday, August 5th, at retailers including Reebok.com, Jimmy Jazz, Footaction, Finish Line and Champs.
QUESTION MID A5:
Allen Iverson, Jadakiss and Reebok have had a long and colorful history together. In 2001, the three parties came together to shoot a game-changing commercial for Iverson’s A5 sneaker launch that year. Shot entirely in black-and-white, Jadakiss penned an original song for the commercial, which showed Iverson displaying his infamous skills while Jadakiss rapped along in beat to Iverson’s performance, cementing Reebok as the first brand to truly fuse hip-hop with the sportswear industry.
To commemorate this historic moment, the Question Mid “A5” takes color inspiration from the OG A5 sneaker, with a sleek black leather and mesh upper accented by reflective grey piping and toe box. Hits of red adorn the sole with a distinctive red Question logo at the collar and a Roman numeral “V” logo at the heel.
The Reebok Question “A5” will be available for $139.99 on Friday, August 12th, at retailers including Reebok.com, Jimmy Jazz, Footaction, Finish Line and Champs.
French Montana has unveiled the tracklist for his upcoming album, MC4. Due out August 19, The Bronx rapper calls on A$AP Rocky, Drake, Beanie Sigel, Jadakiss, Jeezy, Kanye West, Kodak Black, Miguel, and Styles P for the assist on the 14-track project. The project also includes a track that features Max B and the late Chinx. Check out the tracklist below. Will you be coping Montana’s latest effort when it drops in a few weeks?
On June 14th, 2016, Crep Protect, Europe’s #1 footwear cleaning brand, celebrated its highly anticipated U.S. launch. The event, held at Neuehouse, showcased best sellers and previewed upcoming launches from the innovative brand.
Guests and VIPs including Grammy Award nominated artist Jadakiss, our very own Gabriel Williams of SFPL, and HOT 97’s Laura Styles enjoyed a tour on the latest releases with a demonstration on the innovative line, a complimentary White Glove Concierge Service, on-site shoe cleaning , beverages by Aviv Vodka and Small Town Brewery and tunes spun by DJ Clark.
Just off the heels of his new album release of Top 5 Dead or Alive, Jadakiss circles back with a new visual for the single-cut “Ain’t Nothin New” featuring Nipsey Hussle and Ne-Yo, directed by Clifton Bell.
Clad in a dope shearling, custom Timberland 8-inch boots and a fancy sports car after getting a fresh cut, Kiss hits the Harlem streets along with a few of his cohorts, while later hitting the club. Being a slight bit paranoid, as he felt he and his boys were being watched, they still continued to party throughout the night until it was time to go. But when they exit through the main doors, a few gun shots ring-out, and the video comes to an end. To Be Continued….