Keri Hilson is one of the new faces of H&M’s new collection for Fashion Against AIDS. Hilson is just one in a slew of celebrities lending their names, time, energy and being to this project including; Akon, Selma Blair, Penn Badgley, Sky Ferreira, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shiloh Fernandez, and The Misshapes.
Peep the official info below…
H&M’S STAR-STUDDED FASHION AGAINST AIDS COLLECTION
Artists from the worlds of film and music are supporting Fashion Against AIDS (FAA) this Spring, H&M’s and Designers Against AIDS’s (DAA) mutual initiative to help spread the message of safe sex and HIV/AIDS prevention to young people around the globe.
Selma Blair, Penn Badgley, Keri Hilson, Sky Ferreira, Akon, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shiloh Fernandez and The Misshapes are among the celebrities involved in this year’s FAA collection, which for 2011 is a unisex range. The collection is available online and in H&M’s Divided department from April 26th, with 25% of sales donated to the charity Designers Against AIDS (DAA) and various other international HIV/AIDS prevention projects. The FAA campaigns have so far raised more than 41 million Swedish krona. The talent for the campaign was aligned by international talent brand agency Above & Beyond Talent Group (@AAB_TALENTGROUP) who handle talent branding activities for a galaxy of stars such as Keri Hilson, David Guetta, Keri Hilson, Miguel etc linking them with global brands.
“This campaign is fantastic and its a real honour to work with H&M and DAA. I hope this campaign helps to spread a very important message in a very fashionable way” Daren Dixon CEO Above & Beyond Talent Group
“I think it’s really fitting that this collection is androgynous in style since the disease affects both men and women. It’s a universal thing and we are all in this together. It’s a disease that can be avoided and it’s especially tragic when our ignorance keeps us from safety.” Selma Blair.
“I’ve had a lot of friends who’ve been in the situation where their friends and family have been affected by HIV. As I travel the world, I see how much HIV affects people. It’s not like we have a cure for HIV, we only have prevention. Make sure you are protected so that you don’t ever have to worry about it. Ever.” Akon.
“Artists are an essential part of our campaigns, as they are role models for so many young people. Celebrities help to spread the message by speaking out about HIV/AIDS prevention. We’re asking them to help spread the safe sex message on social media: Twitter, Facebook, their own websites and at their concerts too.” Ninette Murk, founder and creative director, DAA.
When the stars come together for H&M’s Fashion Against AIDS campaign, it really shows this year’s unisex collection at its best. Selma Blair wears a stylish Spring coat over a slogan T-shirt, while Penn Badgley wears an essential hoodie over his T-shirt. Shiloh Fernandez sports a khaki nylon parka, T-shirt and jeans; Ana Matronic of Scissor Sisters wears her peach version of the trench as a dress. Singer Keri Hilson has a cool slogan jumpsuit. It’s all so versatile, and all helps spreading the message about HIV/AIDS prevention.
For more on the collection, visit http://www.hmfaacollection.com
More power to Ms. Hilson for landing such a major gig. More than anything, it’s great to see her promoting such a great cause.