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Entertainment

[Last NIGHT in ATL] Heineken Red Star Access Atlanta Featuring Trey Songz, Kendrick Lamar And DJ MLK

Team SFPL was on hand in Atlanta last night as The Heineken Red Star Access tour, an annual summer program that showcases music’s hottest and freshest experiences nationwide, invaded the city’s popular Opera Nightclub yesterday with head bobbing performances, entertainment stations, apparel displays and free, unlimited Heineken for its guests.

The crowd screamed, “Pussy and Patron make you feel alright…” as Dr. Dre‘s own protégé, Kendrick Lamar blazed the stage. He’s no taller than a 10th grader but don’t let that be your ending judgment. The California native commanded the audience’s attention with grammatical wordplay and smooth hand gestures adding flare to the steamed crowd. In between sets, attendees enjoyed entertainment stations including a game zone, photography station and an audio mixing zone powered by the djay app, Algoriddim. Apparel lovers visited displays by Heineken’s partners Rocksmith, Black Apple, New Era and Diamond Supply Co. throughout the venue.

Although guests were enjoying the many amenities Red had to offer, they were quickly interrupted by the night’s host comedian Affion Crockett with this phrase: “The time has come…”

Instantaneously, everyone rushed to the stage to see the headliner of the night – Trey Songz. He performed his smash hits “Dive In,” “2 Reasons” and “Heart Attach” off of his newly released LP, “Chapter V.” But also went back in his catalog of hits and serenaded the ladies with “Invented Sex,” “Neighbors Know My Name” and “Can’t Help But Wait.

There wasn’t a quiet moment for the duration of the crooner’s moment.

And right when the night was about to end, Waka Flaka joined Trey to perform their much-loved hit “I Don’t Really Care.” The slow jam session quickly turned into a turnt up experience.

More than 500 guests attended Heineken’s Red Star Access tour to help celebrate the brand’s annual dedication to its consumers.

 

For more information visit Red Star Access Here.

-Stay Fly!

[Words Via Fly Guy Josh]

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FLY Events Last Night in NYC

[Fly Events] Team Epiphany’s #SummerFridays “Day Rave”

On Friday, June 15th, influencer marketing and public relations agency, Team Epiphany, and Pepsi kicked-off their inaugural #SummerFridays series at New York City hotspot, W.i.P. The “Day Rave” themed event brought together over 400 guests, including bloggers, editors, influencers and celebrities like supermodel Tyson Beckford who danced to music by DJ Wonder.

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Entertainment

Video: Affion Crockett Debuts “Serenade”

While some folks yesterday gifted the traditional (and boring) Valentine’s Day chocolate and flowers, Heineken and funnyman Affion Crockett this year are giving the gift of laughter to consumers everywhere via Crockett’s Serenade music video in celebration of Heineken’s new “The Serenade” Facebook app. Based on the brand’s second global film “The Date,” the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting them on a date. Available in twenty languages, “The Serenade” is designed to put love in the air and smiles on faces around the world.

Make your own Serenade by using the following link: www.hein.kn/hknSerenade

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FLY NEWS GIVE-A-WAYs

[Fly Contest] HEINEKEN ANNOUNCES $5,000 GIVEAWAY AS PART OF THEIR 2012 BLACK HISTORY MONTH ART CONTEST

To provide consumers a nationwide platform to showcase their artistic talents and pay homage to Black History Month, Heineken announced today it’s second annual Black History Month Art contest. The brand will provide one lucky consumer a chance to win $5,000 and an opportunity to have their artwork featured in the 2013Heineken Black History Month Advertising Campaign. The winning artwork will be featured across national print, digital, in-store point of sale, and out of home advertising during Black History Month in 2013.

Beginning January 23rd, fans and aspiring artists where legal will be encouraged to upload their original artwork on the Heineken Black History Month tab on Heineken’s Facebook page (www.facebook.com/Heineken) until February 17th. Between February 18th and the 29th, Heineken will leverage its Facebook Community to cast votes for their favorite design. The top ten submissions with the most votes will be considered by a panel of judges to decide the final winning artist. Entrieswill be judged on creativity and originality (60%), as well as each artist’s portrayal of black history (30%), and Heineken (10%). The winner will be announced on March 8th, 2012.

“Heineken is excited to not only support Black History Month but also showcase artists nationwide,” said Olga Osminkina, Senior Brand Director of Heineken. “We look forward to the various submissions from participants and hope this program provides a budding artist a chance to have their artwork showcased on a national platform.”

The Heineken Black History Month program will kick off this year with a campaign featuring artwork by the 2011 finalist, Latasha Williams (photo displayed at the top).

Fans and artists participating in the 2012 Heineken Black History Month Contest must be over the age of 21 to participate. To learn further about the Heineken 2012 Black History Month Contest, please visit Heineken’s Facebook page (www.facebook.com/Heineken). Fans can also follow Heineken on Twitter (@Heineken_US).

About Heineken USA

Heineken USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. Brands imported into the U.S. include: Heineken Lager, the world’s most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis,Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit www.EnjoyHeinekenResponsibly.com.

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Entertainment FLY Events FLY Performances Music

Heineken Red Star Access Presents Roc Nation in Philadelphia Featuring Wale and DJ Nice

Rapper Wale performs at Heineken Red Star Access Presents Roc Nation in Philadelphia featuring Rosa Acosta x DJ Nice.