Last week, Spotify celebrated the opening of its immersive Halloween Costume Pop-Up with an event in New York featuring Jameela Jamil as guest DJ. The pop-up features costumes inspired by artists who have dared to push boundaries and challenge us, often with their iconic style, and will be open to the public for one day only on Saturday, October 26th.
Jamil played tracks from artists like Cardi B, Kanye West and TLC while wearing one of the sparkliest items available at Spotify’s pop-up – a replica of the Billie Eilish spider-covered crown featured in the singer-songwriter’s “you should see me in a crown” music video.
A self-confessed fan of Eilish, Jamil later posted a photo of herself in the crown on Instagram Stories, saying “I am Silly Eilish. The less cool third sibling.” Eilish reposted, “OMG NO.”
A highlight of the event was a presentation by Spotify’s VP, Global Executive Creative Director, Alex Bodman, who explained to guests the inspiration behind each costume accessory on display, including a replica of the live python Britney Spears famously draped around her shoulders during her 2001 MTV VMA’s performance of “I’m a Slave 4 U.” Also, featured is nail art from popular Latin artist Bad Bunny, the Lil Nas X rhinestone-accented jacket patch you see in his “Old Town Road” music video and a replica of Trippie Redd’s diamond-crusted fang grillz.
The overall theme of the pop-up is “Stay Scary,” and Spotify worked closely with all 12 artists involved in curating the approach to Halloween.
“Halloween is about celebrating the best in pop culture,” says Bodman. “We wanted to highlight some of the iconic artists who have thrilled, challenged and even shocked us, by inviting consumers to a pop-up they can truly immerse themselves in. It’s a celebration of iconic moments in music history and connects fans and artists in a way that only Spotify can.”
The pop-up opened to the public on Saturday, October 26th and as well as scoring a free costume (on a first come, first-served basis) visitors were able to interact with a “dare to listen” playlist station, see Spotify-produced short films highlighting musicians who have stepped outside comfort zones for the sake of their art, as well as take some pretty awesome photos with.
More photos below by Theo Warden, Getty Images / Courtesy of Spotify.