Last Night In NYC, Samsung 837, the brand’s experiential flagship in New York’s Meatpacking District opened their doors for pop artist JoJo for the brand’s Live@837 Fall Concert Series with an intimate performance for fans and industry tastemakers.
JoJo played new music from her new album, Mad Love and sat down for a Q&A with Buzzfeed’s Kristen Harris where they discussed all things music and beyond. During her interview, she offered words of advice and insight for guests.
JoJo also performed top hits for the first time from her newly released album in front of fans at Club 837. Fans posed for a 360 photo with JoJo, mid-performance using Samsung’s 360 camera, which gives a full-range view for incredible moments as such. Immediately following her epic stage play, JoJo met with enthusiastic fans for photo-ops.
All summer-long 837 brought unprecedented access to the hottest musical acts with performances by Gwen Stefani and Diplo, St. Lucia, Capital Cities, Cold War Kids and more. The space has quickly become one of the hottest concert venues in NYC and it doesn’t even sell tickets. Samsung provides special access to unexpected moments, and with the design of the 837, everyone has a front row view.
Photo Credit: Matte/Samsung
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