Yesterday, Samsung kicked off Lollapalooza weekend by offering festival-goers fun, immersive ways to check out the latest devices including the Samsung Galaxy S6 and Galaxy S6 edge and the Samsung Gear VR at the Samsung Galaxy Experience.
Samsung continued its efforts in rewarding loyal Samsung Galaxy owners with festival perks and upgraded access to the Samsung Galaxy Owner’s Lounge. Select Samsung Galaxy owners were also invited to a private listening party with Gary Clark Jr. using the Samsung Level On headphones. Guests got a sneak peak of four new tracks off the Austin native’s second major label LP The Story of Sonny Boy Slim – out September 11th, worldwide. When asked about his inspiration for the new LP, Gary without hesitation spoke to the birth of his son, Zion.
For the first time ever, visitors of both the Samsung Galaxy Experience and Samsung Owner’s Lounge were able to view performances from the Samsung Galaxy main stage in virtual reality, a first at the festival, powered by Samsung Gear VR. Viewers of the fully-immersive Samsung Gear VR experience were transported to the main stage for an unforgettable, up-close-and-personal performance from artists like Glass Animals, Alabama Shakes and Cold War Kids.
The Samsung Galaxy Artist Lounge, a relaxing haven in the backstage artist village at Lollapalooza, welcomed a number of musical notables and talent today such as Alabama Shakes’ Brittany Howard,Theophilus London, Kaskade, Dillon Francis, Joe Jonas and more.
PHOTOS PROVIDED BY: SAMSUNG FOR GETTY