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Fashion

We Like: Reebok Classic announces Golden Barbie as its newest face for Lady Foot Locker campaign

Reebok officially welcomes international supermodel, actress and fitness maven Jasmine Sanders as one of its newest faces for the Reebok brand, joining the likes of Gigi Hadid, Teyana Taylor and Future. Adored by her millions of social media followers, Sanders will serve as the face of Reebok’s Women’s Classic campaign and collection with Lady Foot Locker.

Known widely for her bold and effortless merger of fitness and fashion, Sanders quickly gained international notoriety as a style icon – having walked countless catwalks around the world for top designers and striking poses for the most legendary fashion photographers. A self-proclaimed fitness maven, Sanders credits her success to hard work, both in her career and the in the gym. Sanders discovered early in her career that fitness was the key to balance and tranquility in an industry where the pressures of beauty could be overwhelming.

In the new Reebok Classic campaign, launching nationwide in key Lady Foot Locker stores, as well as on Reebok.com, Jasmine Sanders was photographed at the sun-dappled Los Angeles Memorial Coliseum, which served as the perfect backdrop to this streetwear collection. Blending key performance and street sensibilities, the collection includes directional designs that cater to the modern fashionista. Standout styles include the coordinating red/white/blue Striped Crew and the long Striped Skirt, paired with the Aztec Garment and Gum sneaker in white with gumsole, as well as Iconic Crew Sweat and matching Fitness Leggings paired with the Classic Leather sneaker in white. The 26 piece collection is rounded out by additional key pieces including the cropped Rib Tank Top, various Tees, a Knit Track Short, and various styles of the Aztec sneaker in black, white, red and clue, along with Classic Leather sneakers in white, black and neutral colorways.

“I’ve always been a huge fan of Reebok and its unique take on street style and fitness, so when I was asked to become the latest member of the Reebok family, the answer was simple,” said Sanders. “I love how versatile this Reebok collection is and allows me to go from the street to the gym and back, which works so well for my busy schedule. This collection really shows women and young girls that you can be fit and fabulous – and that message is very important to me as I live it every day.”

“We’re very excited to have Jasmine Sanders join the Reebok Classic family because she has a unique sense of style that crosses over from fashion to fitness and beyond,” said Todd Krinsky, Global Vice President of Reebok Classic and Entertainment. “Not many people have the credibility to do this. We think that Jasmine is a bold voice for her generation and we’re very excited to share what’s in store for Reebok Classic and Jasmine in the future.”

The Jasmine Sanders campaign for Reebok and Lady Foot Locker launches nationwide in-store and online today. Please visit http://www.ladyfootlocker.com or http://www.reebok.com/us/jasmine_sanders for additional information.

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Categories
Fashion

New Brand Ambassador Teyana Taylor Gets Physical In Reebok Freestyle Campaign

teyana taylor

Today, Reebok proudly announces the newest member of the sneaker family with the appointment of R&B artist, dancer, actress and famed sneakerhead Teyana Taylor, as an official brand ambassador. Taylor will join Reebok’s like-minded collective of innovative and inspirational creators, including the likes of Future, Gigi Hadid, and Top Dawg Entertainment Recording Artist Kendrick Lamar.

Taylor will spearhead the re-release of the Reebok Classic Freestyle Hi, the first fitness sneaker that was specifically designed for women. First introduced in 1982, the Freestyle Hi was a groundbreaking silhouette that embodied then exactly what Taylor represents today: fearlessness and bold expression. Taylor is known for her provocative moves, her unapologetic style, and her freedom of language in music, fashion and dance – all characteristics that also describe the Reebok Classic and the Freestyle Hi in particular.

Teyana officially launched the partnership today via her social channels through new campaign images and video that she shared with fans worldwide. With her trademark ferocity and her personal message to everyone to “Free Your Style,” Taylor is pictured wearing the Freestyle Hi, which will include three OG colorways — the Triple Red, Triple White, and Triple Black – launching this month.

“Teyana Taylor is the perfect collaborator to join the Reebok family,” said Todd Krinsky, Global Vice President of Reebok Classic and Entertainment. “She is a risk-taker who brings her own perspective to every project and she stands uniquely at the intersection of fashion, music and fitness, which are the core tenets of Reebok Classic. This partnership continues to solidify Reebok’s commitment to women who express themselves through confidence in style.”

Commenting on the partnership, Taylor said:

“Reebok has always been a brand that’s been very special to my heart ever since I was young. Freestyles were all I wanted to wear growing up so it feels like everything’s come full circle with this partnership. The 5411’s really opened the door for creativity in women’s fashion, it gave permission for sneakers to be feminine. I’m honored to be the face of the Freestyle campaign for everything it stood for yesterday and what it still represents today.”

Taylor and Reebok have notably worked together in the past, collaborating on her own brazen red colorway of the Question Mid as part of the 20th Anniversary of the iconic Allen Iverson sneaker in 2016, called the “Question Mid Teyana T.”

Taylor will initially support the re-release of the Freestyle Hi in 2017 with its three OG colorways currently available at www.reebok.com and select retailers nationwide, with additional colorways to come throughout 2017.

More photos below:

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