Watch: The ‘Forever Chuck’ Film by Converse featuring Vince Staples, Yara Shahidi & more

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Today, Converse debuts the most pinnacle piece to the story of Chuck – the “Forever Chuck” film. The film is the crescendo of Converse’s latest campaign – an homage to a new generation defining culture and style. In it, Director Karim Huu Do creates a visual collage of the dreams and desires that drive people who wear Chucks.

The talent featured share Converse’s brand values and span a range of genres, appeal, and notoriety. Those featured in the film include (in order of appearance) the likes of: Olly Alexander, Keith Ape, Millie Bobby Brown, Jordan Clarkson, Gucci Gang, Winnie Harlow, Lukas Ionesco, Last Night In Paris, Salem Mitchell, Sean Pablo, Marissa Seraphin, Yara Shahidi, Rejjie Snow, Vince Staples and Maisie Williams.

Check it out above.


Watch: Vince Staples and Converse Celebrate Los Angeles Culture

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Earlier this week, Converse debuted Chucks in Film with Millie Bobby Brown. Today, the company is excited to share the latest installment in the Forever Chuck campaign scenes – a showcase on Chuck Taylor’s influence on LA Culture, featuring Long Beach, CA recording artist and style icon Vince Staples, Born x Raised creator Spanto and Lakers Guard Jordan Clarkson.

Directed by award-winning filmmaker Karim Huu Do, Staples takes viewers on a powerful journey through the urban culture of Los Angeles and Chuck’s influence on street style and hip hop music.

Check out more images below provided by Converse:

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We Like: Converse Chuck Taylor All Star ’70 Space Collection



Today, Converse Inc. announces the launch of the Converse First String Chuck Taylor All Star ‘70 Space Collection. The sneakers, based on the iconic Converse silhouette originally created in the 1970s, take inspiration from intergalactic space travel and significant events in space that occurred during that historical decade.


The Converse Chuck Taylor All Star ‘70 Space Collection is offered in two vibrant colorways.  The black and white version honors astronauts that have traveled to the moon, with distinct 3M reflective pops that signify the lustrous details on the exterior of a spacecraft. Graphics inspired by rocket ships cover the upper, while a ribbed toecap is added for durability and the outsole is finished in a translucent, marbled gray.


The second sneaker in the collection is inspired by the splash down balloons that helped astronauts re-enter the earth’s atmosphere safely from space. Premium features include a multi-beige nylon upper with welded print detail, a leather toecap and a translucent marbled blue outsole. The heel is debossed with location coordinates from a historical moment that took place in the Pacific Ocean.

Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The Converse Chuck Taylor All Star ‘70 Space Collection will be available starting this Friday, October 23rd for a suggested retail price of $120 USD at Converse retail stores, select first string retailers and online at



IN FASHION: Converse Cons CTS Fragment Design Collection


Today CONVERSE Inc. announces the Converse CONS CTS fragment design Collection – signaling a renewed relationship between these brands and entering a new creative partnership with the Tokyo-based street culture icon, founded by Hiroshi Fujiwara.


Hiroshi Fujiwara describes himself as a “cultural DJ” and is renowned worldwide as a symbol of sophisticated style, subtle design and impeccable cool. A prolific career has earned him the reputation of the Godfather of Harajuku – the Shibuya district he is widely credited as transforming through his extensive, pioneering work in youth lifestyle and streetwear. His passion for skateboarding culture and functional, timeless products is the perfect platform for him to create a lasting legacy with Converse, starting with a five-piece footwear collection realized on the CONS CTS Ox sneaker.


“I love the classic Converse silhouettes,” says Hiroshi Fujiwara, “I wanted to put my mark on a legendary sneaker, keeping its simplicity but adding my own aesthetic. This is just the beginning.”

The Converse CONS CTS fragment design Collection stays true to the original, but is equipped with the toughness CONS sneakers are known for. The heavy vintage canvas uppers are finished in three classic colorways: black, parchment and navy – each with contrast white stitching and nickel hardware – as well as two bold metallic striped versions, finished in silver and gold on a clean white base, with tonal hardware.

The sneakers are subtly loaded with unique fragment design detailing, such as Hiroshi’s signature midsole branding, suggestive labeling and simple logo placement. They also come with all the essential CONS skateboarding details, including the drop-in Lunarlon sockliners for superior cushioning, memory foam padding for a customized fit, and traction rubber outsoles for board-feel and grip.

The collection will be available at select retailers starting Thursday, September 10, 2015 in Asia, with a worldwide release on Friday, September 11, 2015. They will retail for a SRP of $80 USD.

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July 23rd, 2015 marked a nice notch under the belt of history for CONVERSE Inc. Revealing to mass media their groundbreaking Converse Chuck Taylor All Star II with a historic global launch in its hometown of Boston.



Guests gathered at the Cruiseport, a World War I era warehouse in South Boston, to witness a monumental moment – the unveiling of the Chuck Taylor All Star II. The launch presentation, led by Converse President and CEO Jim Calhoun, was delivered to more than 130 members of the media and special guests from around the world. Those in attendance received a first look at the innovative new sneaker – a contemporary addition to the Chuck Taylor family – designed to support the always-on creative lifestyle.


In addition to the live unveiling of the new Chuck II, Richard Copcutt, Vice President – General Manager of Converse All Star, gave guests an inside look at the unique consumer obsession that fueled the creation of the Chuck II, including the hours Converse spent living alongside artists and musicians.


Converse Vice President – Creative Director of Global Footwear, Bryan Cioffi, helped the crowd get their hands (and feet) on the Chuck II, with a demonstration, and subsequent wear test, detailing the sneaker’s innovative new features including Nike Lunarlon technology and premium details.


Ready for more, the Converse Chuck Taylor All Star II is designed to meet the demands of the creative lifestyle and built for the next generation of self-expression. The Chuck Taylor All Star II combines durable new details including a Nike Lunarlon sockliner, nonslip padded tongue, super soft micro-suede lining and a premium canvas. While dialed-up details include the on-trend high foxing, monochrome matte eyelets, tonal pinstripes and statement embroidered All Star patch.


The new Fall 2015 Converse Chuck Taylor All Star II sneaker makes its debut on Tuesday, July 28, for a suggested retail price of $70 USD (ox) and $75 USD (hi), at Converse retail stores, select retailers and online at, in Black, White, Red and Blue.




– Stay Fly

Lisa Brittany

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Heat For Your Feet: Top 10 Kicks Releasing This Week


Time to go shopping! This week some of your favorite brands are dropping some heat that we are sure you would want to spend your coins on. From Nike, Adidas, Converse and more are releasing some kicks that you would want to add to your sneaker collection. Check out the heat we got for you after the jump.

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New Music: GZA x Sweet Valley Team Up for “Planetary Energy”

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Converse releases “Planetary Energy,” the new GZA and Sweet Valley collaboration off the brand’s latest installment of the Cons EP series, Cons EP VOL. 3.

“Planetary Energy” spotlights GZA‘s signature pensive rhymes over trip-hop-influenced beats created by Sweet Valley duo, Nathan and Kynan Williams. The track was written and recorded by GZA at the Converse Rubber Tracks recording studio, a state-of-the-art studio in Brooklyn, NY that provides emerging artists with the incredible opportunity to record music in a high-quality studio, at no cost.

Cons EP Vol. 3 is a unique music compilation that brings together eight incredible artists from varying genres to create four new tracks. A celebration of musical diversity, ‘Cons EP Vol. 3’ follows in the footsteps of Cons EP Vol. 1 and Vol. 2, two predecessors that featured the likes of Vince Staples, Bad Rabbits, Trash Talk, The Internet, RATKING, The Dillinger Escape Plan, Flatbush Zombies, and many more. ‘Cons EP Vol. 3’ is slated to continue colliding the worlds of hip-hop, rock, metal, electronic, and more through original, innovative music with the fourth and final track slated for release this summer.

Check out the track below:

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Heat For Your Feet: 10 FLY Kicks Dropping This Weekend!

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It’s that time again! Time to dig into your pockets and splurge on a dope pair of kicks this weekend. It  is summer time and why not hit the weekend cookouts with something FLY on your feet. Check out some of the FLY kick that will  drop this weekend that you have to cop-out on after the jump.

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Grammy Week: Converse Gifting Suite


In the Grammy 2014 streets of L.A., Converse held an unique gifting experience suite featuring the sneaker re-construction craftsmanship by Raul Ojeda. Check out some cool pics below…

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[SFPL’s FLY Look of the Day] “Falling in love with Fall…”

Are you ready to”Fall in love with Fall”again?? We certainly are!

Fall brings about change, yes, but it also brings about the colors we love most. NEUTRALS! Check out SFPL’s FLY Look of the Day after the jump…