Watch: Murder Inc Records VP Chris (Gotti) Lorenzo Presents: Baltimore – “Process”

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Officially launching Add Ventures Music in 2015, Chris “Gotti” Lorenzo, Vice President of the iconic Murder Inc Records, had one goal in mind, to help undiscovered artists learn about the mechanics of the music business while also providing them opportunities based solely on their talent. Serving as a digital distribution platform that also provides marketing and promotional services to their members, Chris took AVM on the road in 2016, touring through 30 cities across the U.S. At each stop, AVM set up educational seminars and artist showcases, which yielded hundreds of artists. AVM also hit all of the most prominent local venues in each city, allowing them to get a feel for each market.

While on tour, Chris began taking local artists from each city to the studio and allowing them to showcase their talents and whoever laid the best hooks and verses would be left on the records. Serving as the executive producer, Chris oversaw the formation of the projection which culminated in the form of “Independence.” The 10-track compilation project showcases the best of the previously unheard artists across the country. The album also features Cleveland Cavaliers basketball star Iman Shumpert and rising Chicago rhymer Rico Recklezz, both of whom connected with Chris while in their respective cities. Also featured is AVM’s first member and artist, DC native Boogiie Byrd, who recently signed to Irv Gotti’s newly relaunched Murder Inc Records/300 Ent joint venture.

Now, fresh off of another tour, Lorenzo unveils the first official music video from “Independence” titled “Process.” The clip, which is premiered via VEVO, finds Chris providing the platform for Baltimore natives EJ Warwick, Nefertiitii and T-Zander on the hook. Directed by Kingdom Come Media, the visual finds the trio lamenting about their struggles and going through the process of overcoming the obstacles hurled in their direction.

Independence is currently available on iTunes, Amazon, Google Play, and all streaming platforms.

Twitter: @Chris_Gotti187


Murder Inc Co-Founder Chris Gotti Takes ADD Ventures Music Tour To Midwest


Legends in the Hip Hop industry, the founders of Murder Inc Records, Chris Gotti and Irv Gotti have reached the pinnacle of success in the music world, while helping guide the careers of industry giants like Ja Rule, Ashanti, DMX, Jay-Z and many others. In the new millennium, the duo have branched out of music, adding to their respective resumes with monumental deals in film, television and beyond. Expanding his business portfolio, Chris has launched a lucrative hedge fund and insurance companies, while also seeing success with his very own sports management firm. With over 30 years of experience Chris Gotti has his sights set on the future of the music industry having launched the new global distribution platform ADD VENTURES MUSIC.

Assimilating to the new digital age of content consumption, ADD VENTURES MUSIC serves as the ideal avenue for independent Artists to gain access to everything they might need in order to get their music to the masses. The company’s members own & operate their music but with the help of Gotti, have full digital distribution just like a major recording label. This platform provides services that allow members to have their music seen and heard, while also assisting when it comes to distributing their material, monetizing their streaming, having the opportunity to get their music licensed on network television, radio promotion and everything else necessary to guide their careers to the next level. AVM member Boogiie Byrd is a prime example. With Chris Gotti’s assistance, the Washington D.C. native was able to get his single “Doing Something Right,” on the Billboard charts using Non-traditional radio services.

The intent of the company’s digital platform is to empower and educate all independent artists. ADD’s Summer East Coast Tour was a complete success and gave all members an opportunity to come on tour to be seen and heard in front of new fans in new markets all while learning the ropes when it comes to touring and performing. With the fall season already in full swing, Chris Gotti & ADD VENTURES MUSIC are heading out on another tour but this time they are headed to the Mid West #AVMNextUpTour.

Kicking off on Oct 25 in Cincinnati, OH, the tour will hit 9 different cities and members will be able to hit the stage in each market at $50 per city. While non-members performance fee will be $100 per show. Furthermore, Chris Gotti will be personally doing interviews on major radio, holding an educational seminar and a showcase contests in each city. The Top 3 contest winners will receive AVM’s services and free membership to the platform. Having officially launched one year ago, the platform has already made waves, helping the career trajectory of many artists looking to carve out their lane.

For more information on the tour and everything ADD Ventures Music related, visit

Twitter: @Chris_Gotti187 | @avmsocial