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The Lincoln Motor Company returned this year as an exclusive automotive sponsor for ESSENCE’s eighth annual Black Women in Music event held last night in Los Angeles. 2017 marks the eighth consecutive year Lincoln has been an elite patron for the event.
This year’s event celebrated nominees from the biggest night in music, along with singer/songwriter Erykah Badu on the 20th anniversary of her groundbreaking debut album Baduizm.
Award-winning singer/songwriter Estelle joined Lincoln on stage as part of the festivities to premiere her feature in Lincoln’s ongoing First Listen series. The latest feature, available for viewing on Lincoln Now, previews Estelle’s latest track, “Be in Luv,” from behind the wheel of the all-new Lincoln Continental.
Nigerian singer-songwriter, actress, and Roc Nation‘s very own Tiwa Savage also performed live as an opening act just before Erykah hit the stage.
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“This is a big week for Lincoln as it relates to music,” said Raj Register, multicultural communications manager, Lincoln. “From celebrating women at events like Black Women in Music, to debuting Estelle’s First Listen piece, to premiering Gary Clark Jr.’s new Continental commercial, it’s clear music drives us.”
Celebrities that hit the Black Carpet were: the cast of BET’s New Edition mini-series (Luke James, Keith Powers & Woody McClain), Mya, Remy Ma, Lil Mama, Billboard‘s Bozoma Saint John, Diana Gordon aka Wynter Gordon, Gabrielle Dennis, Chloe x Halle, Faith Evans, Serayah McNeil, Simone Missick, Mario, Master P & his daughter Cymphonique, Tasha Smith and many more. shared the red carpet with the all-new Continental and Lincoln MKZ.
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