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Entertainment

Watch: Cassius Launches “CASSIUS Life” Franchise Series Featuring Dej Loaf

[anvplayer video=”4241854″]

One Digital is proud to announce the debut of the CASSIUS Life video franchise — an extension of the master platform, CASSIUS — featuring rap phenom and Columbia Records recording artist,
Dej Loaf.

CASSIUS Life will provide an introspective viewpoint on urban culture’s “dope, woke and unapologetic” figures. This aspirational franchise will highlight fearless trendsetters and key influencers such as Dej Loaf, A$AP Rocky, Migos, and KeKe Palmer — individuals who are creating culture complete with high fashion, famous friends, and stylish events.

Dej Loaf made an explosive impact on the market with the debut of her 2014 Billboard chart-topping single, “Try Me.” Since then, the Detroit native has maintained an impressive presence all while surviving the currents of an ever-changing music business landscape. As she marks a new milestone with the release of her album, Liberated, CASSIUS Life’s five-part miniseries provides an intimate glimpse into her frenetic daily life–meetings, highlights, and lessons learned.

“An artist’s debut is a monumental moment, and for Dej to tap on CASSIUS for this creative partnership affirms passion and spirit we both have to create monumental content right out the gate,” said Cory A. Townes, Associate Editor, Entertainment.

“We are so hyped to capture the work of such a promising new hip-hop artist, especially one who is a fierce woman. The music world has been waiting for DeJ Loaf and now they can come to CASSIUS to check out an authentic side of her artistry they won’t get elsewhere,” said Kierna Mayo, iOne Digital’s SVP of Content & Brands.

Check out the full clip above.

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Entertainment

CASSIUS Releases June Digital Cover ‘The First Supper’ featuring “30 Unapologetics”

On the heels of its inaugural “Culture Vultures” digital cover, CASSIUS — the latest brand from iONE Digital (formerly Interactive One) and the definitive digital destination for urban millennials – has announced its June 2017 cover: The First Supper.

‘The First Supper,’ a graphic illustration featuring 30 of the most talked-about, controversial figures in pop culture and American history, is divided into four covers featuring distinct groups of ‘Unapologetics’-cultural disruptors as they are known in the CASSIUS world. The series features critical essays penned by CASSIUS top editors and on video, extended conversation about the covers’ ultimate message and the sheer power of its many subjects.

The June cover is in keeping with CASSIUS’ mission to cut through today’s headlines with stories and critical commentary that are relevant to millennials and directly address the global impact of Black culture. Each month, CASSIUS will create original covers underscoring their unique point of view on themes such as power, identity, and race. Video content will accompany each cover.

“This month, we wanted to nod to ‘The Unapologetics’ of then and now,” says CASSIUS creator Kierna Mayo, SVP, Content and Brands at iONE Digital. “We determined that people throughout time who change the world and never apologize for it, fall into fascinating sub-categories worthy of exploration. Deciding which ‘disciples’ should have a seat at the ‘First Supper’ table was hotly debated in our office. The truth is, the world is filled with ‘Unapologetics’ -fearless individuals who push us to think differently and for everyone depicted, there was also the case for someone else. We hope our audience has the same endless discussion we did. Who really moves culture forward?”

The June cover art was illustrated by Mark Hammermeister.

At a time when mainstream media is dominated by political theater and extreme narratives, CASSIUS provides readers with a rare lens that positions Black culture as central to the world’s key issues.

CadillacĀ andĀ The Coca-Cola Company are the proud launch partners of CASSIUS.