BET completely racked up in numbers from Part 1 the highly anticipated 3-part miniseries, The New Edition Story. The most-talked about biopic drew in 2.5MM viewers P18-49, and 4.2MM total viewers P2+ on Black Entertainment Television. Teaming up with their sister network Centric the telecast scored 2.6MM viewers P18-49, and 4.4MM total viewers across both networks. BET also dominated the social-sphere as the channel ranked as the #1 most social network on television.
On BET alone The NE Story was the highest rated and most watched telecast in five years since 2012 with the Season 5 premiere of The Game (excluding tentpoles). Outranking all other TV programs including cable, syndication, and sports the special was the #1 most social episode on both Facebook and Twitter. Across social platforms, 2.2 million people generated nearly 1 million interactions. On Twitter, BET and the series drove 12 of the top 20 trending topics of the night including #Betamax, #BobbyBrown, #CandyGirl, #MikeBivins, and #LukeJames. Interactions peaked during the live 10:30 pm – 10:44 pm window, as viewers applauded the transition of the band from boys to men.
To add, the multi-talented cast was also featured on VIBE‘s new digital cover which includes Bryshere Y. Gray, Elijah Kelley, Luke James, Keith Powers, Algee Smith, and Woody McClain as the adult members of New Edition. Along with a stellar cast, it also includes a collective of award-winning producers and directors including iconic music powerhouses
Along with a stellar cast, the movie also includes a collective of award-winning producers and directors including iconic music powerhouses James “Jimmy Jam” Harris, Terry Lewis and Kenny “Babyface” Edmonds, Executive Producer Jesse Collins (Real Husbands of Hollywood) for JCE Films, a division of Jesse Collins Entertainment, and award-winning director Chris Robinson. Co-Producers are: co-produced by Brooke Payne, Ricky Bell, Michael Bivins, Ronnie DeVoe, Johnny Gill, Ralph Tresvant and Bobby Brown.
The most epic television film of 2017 continues