Claudia Cividino, CEO of Bally Americas, along with music artist J. Cole hosted a cocktail party this evening to celebrate the J. Cole for Bally collaboration. The event was followed by the premiere screening of Off the Grid, presented by Bally, featuring J. Cole. The event took place at Norwood Club in New York City on Wednesday, August 5th, 2015.
Other attendees included: Rachel Roy, Georgina Chapman, Keren Craig, and Joy Bryant.
Bally has joined forces with Cole, launching an exclusive pair of hiking boots and backpack, inspired by the notion of “urban explorer”. The boots and backpack will be offered in a range of colors and materials from calf leather to exotic python. Bally is known for their expertise in crafting hiking boots starting in 1950s, when they created the “Reindeer Himalaya boots”, worn by Sherpa Tenzing Norgay when he climbed Mount Everest. Now, the new version of these hiking boots are still a hallmark for exceptional design and comfort, but reincarnated to traverse various terrains from cityscapes to Jamaica’s Blue Mountains. In the short film, Off the Grid, J. Cole escapes to Jamaica to disconnect from technology and connect with his surroundings.
Congrats J. Cole!
PHOTO CREDIT: Neilson Barnard/Getty Images for BALLY