Today, Samsung unveiled its latest ad with hip hop artist, model and fashion designer A$AP Rocky. The ad is the second in the series which follows celebrities as they debate their big decision – which big-screen phone best fits their life. The first ad in the series featuring Chrissy Teigen was released on August 14th.
In the new TV spot, A$AP Rocky debates which smartphone best suits his personality and lifestyle – the Galaxy S6 edge+ or Galaxy Note5. A$AP Rocky has a lot on his mind these days – an upcoming tour with Tyler The Creator and a recently launched design collective AWGE – and he needs a phone that can keep up with his life. All of these big moments are leading up to one big decision – will A$AP Rocky live on the edge with the new Galaxy S6 edge+ or take note with the Galaxy Note5?
In the end, he ultimately decides that the new Galaxy Note5 best fits his life – a phone engineered to help people get more done faster. The ad will aired during this past weekend’s 2015 MTV Video Music Awards as part of Samsung’s presence at the award show.
Check it out below:
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