My Black Is Beautiful (MBIB), an African-American community-building platform created by Procter & Gamble (P&G), celebrates 10 successful years of initiating and sustaining a broad dialogue around black beauty at Essence Festival in New Orleans. As the Official Sponsor of the Beauty and Style Expo within Essence Fest, MBIB galvanized thousands of African-American women and encouraged them to continue to fuel conversations around beauty and pride.
During the weekend leading into the 4th of July, MBIB offered festival-goers with interactive, educational and engaging experiences that inspired them to be #BeautyEmpowered, while connecting them with P&G products with benefits for their hair and skin.
Several well-known celebrities that stopped by to celebrate with MBIB, including Amber Riley, Jordin Sparks, Claudia Jordan, Christian Keyes, Raheem Devaughn, LeToya Luckett and many more.
A number of notable celebrities, community leaders and entertainers descended on the city of New Orleans once again to attend the 13th Annual McDonald’s 365Black Awards, held today at the New Orleans Theater in the Ernest N. Morial Convention Center. They were joined by spectators who converged to salute this year’s recipients of the distinguished awards, including Grammy Award-winning artist Toni Braxton; football cornerback Charles Tillman; award-winning actress Wendy Raquel Robinson; educator and historian Lonnie Bunch; and McDonald’s owner/operatorLarry Triplett. Additionally, teen philanthropist Lauren Seroyer and teen social-entrepreneur Donovan Smith were recognized alongside this lineup with the third McDonald’s 365Black Community Choice Youth Award, facilitated by Thurgood Marshall College Fund.
McDonald’s 365Black Awards are given annually to salute outstanding individuals who are committed to making positive contributions that strengthen the African-American community. The program launched in 2003 as an extension of the company’s 365Black platform, created to celebrate the pride, heritage and achievements of African–Americans year-round. Held in conjunction with ESSENCE Festival™presented by Coca-Cola®, the event was hosted by actor Lance Grossand actress/singer Amber Riley.
Singing siblings and reality television co-stars The Braxton Sisters performed a show-stopping tribute to their sister, Lifetime Achievement honoree, Toni Braxton. Vocal powerhouse Kelly Price, along with recording artists Kenny Lattimore,V. Bozeman and Eric Benet joined the sisters in the esteemed accolade to Toni. Anthony Hamilton and the Hamiltones, Chrisette Michele, Ro James and Canton Jonesled the other crowd-moving performances at the awards.
Actresses Sheryl Lee Ralph, Ta’Rhonda Jones, Erica Ash and Gabrielle Dennis, along with actors Cornelius Smith Jr., Ronreaco Lee and Jay Ellis, were among this year’s presenters. Other celebrities in attendance included recording artists Jordin Sparks, Avery Wilson and Guordan Banks, as well as music producer Sean Garrett and comedian/philanthropist Ricky Smith.
Actor, comedian and popular internet personality King Bach brought his large social media following along to the event, posting photos from the signature gold carpet prior to the ceremony.
“We salute this year’s honorees for all of their achievements and for positively contributing to their communities,” said William Rhodes, McDonald’s U.S. marketing director. “It is important to acknowledge people who are making a real difference. We at McDonald’s are proud to be able to honor this group with this form of recognition. We hope it inspires them and others to continue to make positive impact.”
Those who missed the live awards ceremony can share in the experience by watching the broadcast on BET® Networks and CENTRIC later this summer. Additionally, consumers can follow @365Black on Twitter for commentary on the awards and join the conversation using #365BlackAwards.
During this year’s 2015 Essence Music Festival, Proctor & Gamble‘s My Black Is Beautiful held an exclusive cocktail hour and dinner at New Orleans Jazz Market. As you entered the pristine establishment, guest were greeted with passed hors d’oeuvres and speciality drinks, and subtle sounds of a trio jazz band playing in the background.
As part of its long-standing commitment to touch and improve the lives of African-American women, Procter & Gamble (P&G) has always been proud to be a title sponsor of the 2015 ESSENCE Festival for the 7th straight year. This year, P&G’s ‘My Black is Beautiful’ inspired women to celebrate and share their “Beauty In Action” during the ESSENCE festivities and beyond by providing signature experiences with its partner brands, CoverGirl Queen Collection, Pantene, Clairol Professional, Olay, Gain, Bounty, Charmin and Puffs.
Attendees of the EMF joined the celebration by visiting the ‘My Black is Beautiful’ booth and enjoyed fun makeovers, live music, transformational programming, celebrity meet & greets, and surprise gifting through social media. Guests also meet the six newly crowned 2014 “MBIB Ambassadors” who was on hand throughout the weekend to motivate, excite and galvanize attendees to affect positive change in their local community.
Before, heading into the next room for a sit-down dinner, Dancer/Choreographer/Creative Director Laurieann Gibson showed the attendees how to boost their confidence through dance, therefore, teaching the new #MBIB line dance, which she created herself.
Other guests included:
Singer/Actress Amber Riley who wowed the crowd with her flawless vocals and premiering a new song for the very first time, which she performed.
Singer/Songwriter Sevyn Streeter performing her hit single “4th Street.”
Singer/Songwriter Raheem DeVaughn.
TV Host & Pop Culture Expert Jawn Murray and Blood, Sweats & Heels star & Author Demetria Lucas D’Oyley.
Singers/Songwriters & Wal-Mart Ambassadors Kindred The Family Soul.
Two of SFPL‘s favorites, Eric Bellinger and GLEE’s Amber Riley have joined forces for a new R&B jawn entitled “Never Be Lonely”. Directed by Andraya Whitehurst the video depicts the moments when loneliness at a distance can leave at a most vulnerable state, which leads into constant arguments and confrontation, and miscommunication. Check it out below…
We absolutely LOVE Amber Riley her at SFPL! Check her out as she took the night on the hit show on Glee with her dynamic performance of Aretha Franklin’s soulful classic “Ain’t No Way”. What a great performance. God has blessed her with a serious gift.