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Music

Ariana Grande & Nicki Minaj To Perform At The MTV VMAs

Ariana Grande and Nicki Minaj will be gracing the VMAs stage together once again.

The pop princess and queen of rap will hit the stage during the MTV Video Music Awards at the iconic Madison Square Garden to perform their latest collaboration “Side to Side,” off Grande’s recent project Dangerous Woman. The duo previously opened the 2014 show with their Jessie J collaboration “Bang Bang.”

 

In a promo for the upcoming awards show Grande shared the following message,

“When you take the stage at the VMAs, you step into another world. The drama, the design, the artistry ignites fire. It’s this kind of energy that perpetuates creativity and gives me the power to share my voice in a way that’s never been heard before. Because it’s not just a performance, it’s a statement.”

Ari and Nicki also recently shot the video for “Side to Side” which is set to premiere Sunday as well over at Vevo and Guess.

The ladies join Britney Spears, G-Eazy, Nick Jonas, Ty Dolla $ign, Future, and Rihanna who will also be performing during this year’s VMAs.

The 2016 MTV Video Music Awards air live on Sunday, Aug. 28, at 9 p.m. ET/PT.

Categories
Entertainment

Watch: MTV Teams Up with Director Anthony Mandler for the ‘Canvas’ Promo Reveal In Honor of The VMAs [Video]

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Today MTV unveiled the first promo, Canvas, to launch the creative campaign for the 2016 MTV Video Music Awards. The spot pays homage to the ‘VMAs’ at Madison Square Garden for the first time in its history, offering an awe-inspiring black and white portrait of the world’s most famous arena as a gift; a blank canvas on which each performer will express unparalleled artistry and vision.

Anthony Mandler, one of today’s top commercial and video music directors, directed ‘Canvas.’ He has helmed over 15 of Rihanna’s music videos and directed videos for Taylor Swift, Beyoncé, Drake, Eminem, Jay-Z and Justin Timberlake, to name a few. The theme song of the campaign, “Do Your Thing” by Charles Wright & the Watts 103rd Street Rhythm Band, serves as the featured music in the spot with Swizz Beatz lending his powerful voice to the spot.

As MTV locks in performers for the show (all still to be announced), each performer will select a signature Pantone color and message, and MTV will commission a visual artist or filmmaker to bring their words and vision to life via a 30-second content piece. This content will then be incorporated into the larger campaign. With each artist, a new color and creative piece will be added to the VMAs palette, filling in this blank canvas and advising the scheme for entire campaign (and ultimately the show). The result will be a campaign that’s highly personal, artist driven and reflective of this year’s main show look and feel. Additional works of art will be released throughout the campaign that feature each performing talent’s own words as to why the VMA stage is one of the greatest opus of which they dream.

Take a look below:

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