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Fashion

In Fashion: Solange Stars in New Calvin Klein Campaign

Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], today announced its new CALVIN KLEIN UNDERWEAR and CALVIN KLEIN JEANS global multi-media advertising campaign. The campaign introduces an evolution in the CALVIN KLEINbrand’s globally recognized #MYCALVINS call to action: Our Family. #MYCALVINS.

Shot by photographer Willy Vanderperre, the first iteration of this new campaign features songwriter and recording/visual artist Solange alongside her personally curated cast of singers/songwriters, including Kelela, Dev Hynes, Caroline Polachek, and Adam Bainbridge of Kindness. The cast is featured wearing CALVIN KLEIN UNDERWEAR and CALVIN KLEIN JEANS core styles that are available in stores and online now.

The group is shot together as a “chosen” musical family, illustrating the overarching message of the campaign. The evolved #MYCALVINS concept has family at its center, a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt. This campaign captures these bonds and brings to life different ways we can inspire families – both born and made – to connect with one another, and celebrate the things that unite us.

This launch marks the first moment of the new “Our Family. #MYCALVINS” campaign rollout, with a series of campaign launches that will run from Holiday 2017 through the Spring 2018 season. The talent featured will represent the bridging of several generations stylistically, musically and culturally. They will bring their stories to life as “Our Family” with family and community at the epicenter of the conversation.

For the first time, the brand is embracing a digital first, socially powered mindset in communicating the evolution of the globally successful #MYCALVINS initiative originally launched in 2014. The #MYCALVINS campaign leverages influencers’ and existing consumer behavior to express themselves, and maximizes the cultural ‘selfie’ and viral image-sharing phenomenon. With dedicated digital support in 12 countries and key high impact outdoor in several key markets throughout the holiday season, the “Our Family. #MYCALVINS” initiative will be communicated to a global audience.  

CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.

Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of CALVIN KLEIN brand products exceeded $8 billion in 2016 and were distributed in over 110 countries. CALVIN KLEIN employs over 10,000 associates globally. We were acquired by PVH Corp. in 2003.

With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 35,000 associates operating in over 40 countries and over $8 billion in annual revenues. We own the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands, as well as the digital-centric True & Co. intimates brand, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.

 *The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.

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Fashion

We Like: Reebok Classic readies the early release of the unisex Alien Stomper “Final Battle”

1986 was a momentous year in cinema history. Not only did kick-ass heroine Ellen Ripley return to the silver screen in James Cameron’s Aliens, it also marked the debut of Ripley’s signature footwear: the iconic ‘Alien Stomper’ boots made especially for her by Reebok.

Answering the dreams of die-hard film fans and sneakerheads alike, Reebok will commemorate the moment by releasing a pair of highly collectible Alien Stompers this year. Drawing rich design details from the climactic duel between Ripley and the Xenomorph Queen, the ‘Final Battle’ pack is a nostalgic celebration of one of the most intense blockbuster finales in cinematic history.

The ‘Queen’ Alien Stomper was inspired by the gloss finish of the Xenomorph exoskeleton. A tribute to the deadly matriarchal villain, the shoes are assembled using high-sheen black patent leather and a toxic green glow that pulses beneath the translucent midsole as a nod to the Queen’s corrosive blood. To complete the ensemble, the Stomper’s signature forefoot strap is embroidered with ‘XX121’, the code designation given to the extraterrestrial species.

The ‘Powerloader’ Alien Stomper, inspired by Ripley’s battle-ready cargo suit, is an impressive work of art. Icy orange outsoles complement the striking ‘safety yellow’ leather upper, while red arrows reference the suit’s hydraulic movement. Debossed ‘PWL’ heel graphics and call-outs clarify the model’s identity, including the P-5000 serial number. As a nod to the canopy that protects Ripley during the final showdown, mesh panels overlay the Reebok logo, while quilting on the tongue and insoles evokes the industrial mechanoid’s upholstery.

The unisex sized shoes will be packaged in an ornate box that is also dripping with symbolism. Reebok designers immersed themselves in the film’s folklore, combing the Internet for obscure visual references and freeze-framing repeatedly to unlock minute details hidden in the loading dock where the final battle takes place.

The Queen’s chamber (inner box) is decorated with an alien hive pattern, while the Powerloader bay (outer box) is modeled after the chamber that houses the suit. For the outer box, there is a green splatter that references the alien’s acid blood burning through the container as well as key design cues that take direct references to the outer lock door, and various hidden details that reference “Aliens” as well as Reebokmythography.  The inner box, inspired by the Alien Hive, has a distinctive pattern that hides Xenomorphs, face huggers, and eggs, and also incorporates design details from the body of the ship, including the iconic floor grates, air outtakes, and hazard stripes from the Powerloader.

The lavish cube is made by hand, using high-gauge cardboard which has been printed using multiple techniques and then debossed to add depth and texture. Tucked away safely inside, each shoe is stored in a separate drawer.

For consumers in New York City, on Monday, July 17, 2017, the Reebok FitHub (1 Union Square West, NY, NY 10003, 10am-9pm) will give early access to purchase one of 50 Alien Stomper packs, ranging in unisex sizing from 4 to 13.  Consumers will receive custom Alien-inspired pins as a gift with purchase. Consumers will also have the opportunity to purchase limited edition, numbered unisex T-shirts (7 designs total) inspired by the Alien Stomper.

For more information please visit https://stores.reebok.com/fithub/union-square-new-york-ny/. On Tuesday, July 18th at 12 pm EST, the Reebok Alien Stomper ‘Final Battle’ pack will have a wider release on Reebok.comand all Reebok Certified Network and Affiliate Accounts for $325 in unisex sizing, paying homage to the original film release date for the “Aliens” movie.  On Reebok.com, consumers will not be able to return or exchange the shoes they purchased, and they cannot add any additional product besides the Alien Stomper pack to their shopping cart as their order will be canceled.

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Fashion

We Like: Shaquille O’Neal in the new Shaq Attaq Modern’s

The original Reebok Shaq Attaq sneaker was born in 1992 and was Shaquille O’Neal’s signature shoe when the backboard-shattering player dominated the court with his singular prowess and skill.

To celebrate the 25th anniversary of the Shaq Attaq this year, Reebok is introducing a twist on the original, called the Shaq Attaq Modern.

The Shaq Attaq Modern was designed to be closer to the current trend of contemporary basketball sneakers. The leather is replaced with a woven mesh upper, which helps to reduce the overall weight of the shoe while keeping the structure of the original in place. The collar features a foam compound with net mesh overlay to provide padding around the ankles, along with custom Pump technology for an adjustable fit. Minimal stitching gives way to hot melt throughout while also providing dimension through the use of technical lightweight synthetics on the upper.

Featured in an allover yellow spark color with sublimated black stripe down the middle, the Shaq Attaq Modern colorway was inspired by one of Shaq’s many nicknames.

Shaq visited Reebok Headquarters in Canton, MA recently to test out the shoes on the court via a pick-up basketball game, which you can check out in the images attached.

The Shaq Attaq Modern is now available for $159.99 and is now available at Reebok.com, Finish Line and additional Reebok retailers starting, Friday, May 19th.

 

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Fashion

We Like: Reebok Classic announces Golden Barbie as its newest face for Lady Foot Locker campaign

Reebok officially welcomes international supermodel, actress and fitness maven Jasmine Sanders as one of its newest faces for the Reebok brand, joining the likes of Gigi Hadid, Teyana Taylor and Future. Adored by her millions of social media followers, Sanders will serve as the face of Reebok’s Women’s Classic campaign and collection with Lady Foot Locker.

Known widely for her bold and effortless merger of fitness and fashion, Sanders quickly gained international notoriety as a style icon – having walked countless catwalks around the world for top designers and striking poses for the most legendary fashion photographers. A self-proclaimed fitness maven, Sanders credits her success to hard work, both in her career and the in the gym. Sanders discovered early in her career that fitness was the key to balance and tranquility in an industry where the pressures of beauty could be overwhelming.

In the new Reebok Classic campaign, launching nationwide in key Lady Foot Locker stores, as well as on Reebok.com, Jasmine Sanders was photographed at the sun-dappled Los Angeles Memorial Coliseum, which served as the perfect backdrop to this streetwear collection. Blending key performance and street sensibilities, the collection includes directional designs that cater to the modern fashionista. Standout styles include the coordinating red/white/blue Striped Crew and the long Striped Skirt, paired with the Aztec Garment and Gum sneaker in white with gumsole, as well as Iconic Crew Sweat and matching Fitness Leggings paired with the Classic Leather sneaker in white. The 26 piece collection is rounded out by additional key pieces including the cropped Rib Tank Top, various Tees, a Knit Track Short, and various styles of the Aztec sneaker in black, white, red and clue, along with Classic Leather sneakers in white, black and neutral colorways.

“I’ve always been a huge fan of Reebok and its unique take on street style and fitness, so when I was asked to become the latest member of the Reebok family, the answer was simple,” said Sanders. “I love how versatile this Reebok collection is and allows me to go from the street to the gym and back, which works so well for my busy schedule. This collection really shows women and young girls that you can be fit and fabulous – and that message is very important to me as I live it every day.”

“We’re very excited to have Jasmine Sanders join the Reebok Classic family because she has a unique sense of style that crosses over from fashion to fitness and beyond,” said Todd Krinsky, Global Vice President of Reebok Classic and Entertainment. “Not many people have the credibility to do this. We think that Jasmine is a bold voice for her generation and we’re very excited to share what’s in store for Reebok Classic and Jasmine in the future.”

The Jasmine Sanders campaign for Reebok and Lady Foot Locker launches nationwide in-store and online today. Please visit http://www.ladyfootlocker.com or http://www.reebok.com/us/jasmine_sanders for additional information.

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Fashion

We Like: Reebok unveils the Alien Stomper “Final Battle” pack for Alien Day

1986 was a momentous year in cinema history. Not only did kick-ass heroine Ellen Ripley return to the silver screen in James Cameron’s Aliens, it also marked the debut of Ripley’s signature footwear: the iconic ‘Alien Stomper’ boots made especially for her by Reebok.

Answering the dreams of die-hard film fans and sneakerheads alike, Reebok will commemorate the moment by releasing a pair of highly collectible Alien Stompers this year. Drawing rich design details from the climactic duel between Ripley and the Xenomorph Queen, the ‘Final Battle’ pack is a nostalgic celebration of one of the most intense blockbuster finales in cinematic history.

The ‘Queen’ Alien Stomper was inspired by the gloss finish of the Xenomorph exoskeleton. A tribute to the deadly matriarchal villain, the shoes are assembled using high-sheen black patent leather and a toxic green glow that pulses beneath the translucent midsole as a nod to the Queen’s corrosive blood. To complete the ensemble, the Stomper’s signature forefoot strap is embroidered with ‘XX121’, the code designation given to the extraterrestrial species.

The ‘Powerloader’ Alien Stomper, inspired by Ripley’s battle-ready cargo suit, is an impressive work of art. Icy orange outsoles complement the striking ‘safety yellow’ leather upper, while red arrows reference the suit’s hydraulic movement. Debossed ‘PWL’ heel graphics and call-outs clarify the model’s identity, including the P-5000 serial number. As a nod to the canopy that protects Ripley during the final showdown, mesh panels overlay the Reebok logo, while quilting on the tongue and insoles evokes the industrial mechanoid’s upholstery.

The unisex sized shoes will be packaged in an ornate box that is also dripping with symbolism. Reebok designers immersed themselves in the film’s folklore, combing the Internet for obscure visual references and freeze-framing repeatedly to unlock minute details hidden in the loading dock where the final battle takes place.

The Queen’s chamber (inner box) is decorated with an alien hive pattern, while the Powerloader bay (outer box) is modeled after the chamber that houses the suit. For the outer box, there is a green splatter that references the alien’s acid blood burning through the container as well as key design cues that take direct references to the outer lock door, and various hidden details that reference “Aliens” as well as Reebok mythography. The inner box, inspired by the Alien Hive, has a distinctive pattern that hides Xenomorphs, face huggers, and eggs, and also incorporates design details from the body of the ship, including the iconic floor grates, air outtakes, and hazard stripes from the Powerloader.

The lavish cube is made by hand, using high-gauge cardboard which has been printed using multiple techniques and then debossed to add depth and texture. Tucked away safely inside, each shoe is stored in a separate drawer.

The Reebok Alien Stomper ‘Final Battle’ pack will release for $325 in unisex sizing on July 18th, 2017, paying homage to the original film release date for the “Aliens” movie.

To be the first to learn more about the Alien Stompers, please visit here.

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Fashion

Big Sean Covers High Snobiety Spring Issue #14

Photographer: Thomas Welch
Styling: Jenny Hoopala
Words: Stephanie Smith-Strickland

The conquering underdog archetype is tailored to hip-hop’s visceral emotional range with the same precision as a made- to-measure Savile Row suit destined for a James Bond film. “You counted me out and I came back better than ever” is a recurring sentiment that is older than the genesis of hip-hop itself, though contemporary rappers seem to have perfected the “started from the bottom, now we’re here” narrative. Few recent projects have channeled an attitude of righteous reprisal and ultimate triumph in as vehement a manner as Big Sean’s fourth studio album, I Decided. It’s another step in the evolution of the Detroit talent — a definitive statement from a relatable dark horse who has finally won the race.

Read more over at High Snobiety.

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Fashion

Heat For Your Feet: 7 FLY Kicks Dropping This Weekend!

This weekend will be a hypebeast’s dream with all the heat dropping this weekend! Jordan Brand is leading the way with three releases this weekend. The Air Jordan 1 Retro takes center stage returning in the ‘Royal’ colorway as well as three colorways in the low-top variation.Jordan will also be launching the ‘Flight Guy’ version of their latest Air Jordan sneaker the XXXI. Nike is also dropping some new heat as well! Kobe’s post retirement shoe the Kobe A.D. NXT will arrived and it’s not like previous versions of his shoe, putting Nike’s love for innovation on full display. Speaking of innovation, Nike will also be dropping a new variation of the Lunarcharge labeled the ‘Best Of All Worlds” which combines design elements from 4 popular sneaker models. Also returning will be the Air More Uptempo GS (grade school) in a ‘hyper pink’ colorway just for the ladies.Last but not least adidas will be releasing three styles of their popular Ultra Boost 3.0 sneaker. Hit the gallery to get a good look at all the FLY sneakers coming your way.

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Fashion

Heat For Your Feet: 9 FLY Sneakers Dropping This Weekend!

Nike is making a very strong case for your coins this weekend! Jordan Brand will be making its usual appearance this weekend with the Air Jordan IV (Motorsport) and the Air Jordan 6 GS (Still Blue) for the kids/ladies. Nike will be releasing another collaboration with Riccardo Tisci this time putting a unique spin on the Air Max 97. Also coming dropping from Nike the Air Max 1 (Master) and the Time To Shine Series featuring signature shoes from LeBron James (LeBron 14), Paul George (PG1), Kevin Durant (KD 9) and Kyrie Irving (Kyrie 3). Rounding up this weekend’s releases is the Breaking Bad Wallabee collaboration between premium retailer Bait and Clarks Originals, inspired by the popular AMC original series. Hit the gallery below to get a detailed look at all the heat coming your way.

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Fashion Fly Kicks of the Day

FLY Kicks of the Day: Ewing Athletics Links Up With 2 Chainz For A Unique Spin on The Classic Ewing 33 HI!

It’s no secret now the power of celebrity when it comes to selling sneakers, look at RUN D.M.C.Jay Z, 50 Cent, Drake Pharrell,Teyana Taylor, Fabolous and of course Kanye West. So it makes perfect sense for Ewing to go the celebrity collaboration route and reach out to the Grammy Award-winning rapper 2 Chainz.

This isn’t the first time Ewing Athletics has linked up with popular musical artist, they also collaborated with Teyana Taylor and Fabolous for unique spins on the Ewing’s iconic sneaker.

The 2 Chainz x 33 HI definitely stands out from the rest, it features a reversible ankle strap that can be worn on both sides and full length midsole for cushioning.

2 Chainz’s version of the Ewing 33 HI uses all new material, the upper is a 1 piece reflective and features mesh overlay along with silver metal and round laces. Where the sneaker really stands out is that it features not only the classic Ewing branding on the rear on the left shoe but 2 Chainz branding on the rear of the right shoe.

It’s a match made in heaven, the Ewing 33 HI x 2 Chainz are available now and will cost you $140.00. You can head over to Ewing Athletics website and purchase a pair, these FLY kicks definitely belong in your in sneaker collection.

PHOTOS: Ewing/Bernard Beanz Smalls

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New Brand Ambassador Teyana Taylor Gets Physical In Reebok Freestyle Campaign

#AllStarWeekend: Reebok ‘Classics In The Courtyard’ Caps Weekend in Big Easy with Cam’ron, Teyana Taylor & Curren$y

 

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Fashion

Heat For Your Feet: 7 FLY Kicks Coming Your Way This Weekend!

Get your wallets ready! This week marks the return of classic favorites, new favorites and very limited dopeness. Nike, Jordan are definitely making a case for your coins with the return of the Foamposite Pro, Air Jordan XII Low Retro and the Atmos x Air Jordan 3 x Air Max One Pack. adidas also makes a VERY STRONG case as well with two versions of their popular NMD dropping. Last but not least Reebok is giving us a dope collaboration with END featuring their Reebok Insta Pump Fury.

Hit the gallery below to get a detailed look at all the heat coming your way!