Last Night In NYC: Eminem, Estelle, Adrienne Bailon & More Attend G-Shock’s 30th Anniversary Event…

 Last night in NYC, Team SFPL was invited to attend G-Shock’s 30th Anniversary event, Shock The World 2013!
The event began press conference featuring guest speakers James Marsden, Jessica Stam and Brook Lopez.  Following the conference, press were escorted around a brand experiential area to view 3 new products from the brand and then escorted out to enjoy the evening.
Mr. Ibe (Creator/engineer of G-Shock), Mr. Masuda (MTG – One of the 3 creators of G- Shockand Developer of a new premium G-Shock line which will be revealed the evening of), and  Mr. Itoh (Casio America CEO and One of the founders of G- Shock) were all on hand to introduce G-Shocks latest creations!
The first timepiece introduced was a G Shock completely revamped G-SHOCK classic: the iconic 6900. Making this favorite almost 10% larger in size, the GDX6900 is mega and packed with G-SHOCK’s latest performance technologies; backed by spokesperson Brook Lopez.
Expanding on their revolutionary Master of G collection, G-SHOCK introduced the Rangeman: a military inspired timepiece for first response professionals to truly master all natural elements.
Baby-G stepped up its style with the chicest designs to date. Introduced by supermodel Jessica Stam, the fashionable BA110, BA111 and BA112 timepieces come in nine colorways and boast a layered 3D metallic face. Other announcements included the launch of the new 2nd Generation Bluetooth model, lightening yellow models, G-Aviation model and many more.

The pinnacle of the event came as the highly anticipated new luxury timepieces from G-SHOCK were announced: the metal twisted MT-G  Collection. This game changer will reposition the G-SHOCK brand into a more premium space for the affluent consumer — the MT-G, Metal Twisted G-SHOCK collection is a completely new timepiece crafted at Casio’s advanced factory in Yamagata, Japan, for select premium styles. The MT-G is the epitome of modern wrist couture.

Post press conference, press and guest were treated to hor d’ouers and cocktails. Starting at 9pm, guest enjoyed the DJ’ing skills of DJ Mick Boogie.  SFPL caught a few celebrities as they arrived such as…
Melanie Fiona
Paul Pierce
Adrienne  Bailon
Frank Grillo
Nigel Sylvester
While; Tiki Barber, Brad Richards, Joe Johnson, Doug E. Fresh, Eric LeGrand, Gabe Kling, Vincent Piazza,  Fabolous, Louie Vito, Rosie Perez, Eric Haze, Adam Sinn, Big Sean, Josh Hopkins, Adam Driver from “Girls” and more hung out in VIP.
Yelawolf performed as the opening act and got the crowd moving later on in the evening.
The night commenced with an hour long show stopping performance by Eminem – “Criminal”, “Lose Yourself”, “Wont Back Down”, “Cleaning Out My Closet” and  “Love The Way You Lie” were some of the hits performed!

-Stay Fly!

[Photo Credit: Bernard Smalls of SFPL] [Tumblr]

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