Myx Fusions, the fruit-infused, single serve moscato wine beverage, announces a partnership with Nicki Minaj today. The pop superstar is not only a part owner of the brand but will also be the face of the new distinctively bottled, ready to drink moscato as it expands in the U.S. market and abroad. Myx Fusions will launch a fully integrated marketing campaign that will include print, radio and television as well as exclusive events and social media messaging.
“I am so excited to team with the Myx brand,” says Minaj. “I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
“The collaboration between Nicki Minaj and Myx Fusions is a game changer,” said Mona Scott-Young, part owner and Chief Marketing Officer for the brand. “Nicki is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents – style, spontaneity and the desire to push the envelope and inspire change. Both brands are perfectly aligned.”
“Myx is a great new innovation in a category that is exploding,” says Peter Reaske, Myx Fusions CEO. “Moscato has done wonders for wine consumption and Myx Fusions will do the same for moscato. Myx appeals to a broad base of wine-drinking and non-wine drinking consumers. We believe that Nicki Minaj’s partnership combined with the appeal of the Myx product will have a ground-breaking impact on the wine industry.”
Myx Fusions, a product of Myx Beverage LLC, is currently available in New York, New Jersey, Los Angeles, and Las Vegas and is coming soon to a retailer near you. For locations, please visit us online atwww.myxfusions.com.
Follow Myx on Twitter at @MyxFusions and like us on Facebook at Facebook.com/MyxFusions.
About Myx Fusions
The next evolution in the wave of moscato mania sweeping the country, Myx Fusions leverages the explosive popularity of moscato wine and improves on the experience of drinking it. All natural and refreshingly carbonated, the three delicious flavors – coconut, peach and original moscato – are packaged in a sleek, perfectly sized 6.3-oz signature cobalt blue bottle. The easy to open, twist off cap provides the casual occasion of beer, while the beautifully designed package and premium quality beverage deliver the elegance of wine. Get the best of both worlds…Get in the Myx!
About Nicki Minaj
Trinidadian-born American rapper, singer, songwriter and actress, Nicki Minaj, is currently the most charted female rapper in the history of music. Minaj has sold over 60 million singles as a featured artist alone, 20 million singles as a lead artist and almost 5 million albums worldwide. She is the first female rapper to chart in five countries and have seven singles on the Billboard Hot 100 at the same time. She led nominations for rap musicians at the 2013 Billboard Music Awards with seven nominations and three wins including “Top Rap Artist,” “Top Streaming Artist” and “Top Rap Album.” Minaj recently re-released her second studio album, “Pink Friday: Roman Reloaded The Re-Up” in November 2012, seven months after releasing her second studio album, “Pink Friday: Roman Reloaded,” which debuted number 1 in five countries including the US. Since then, the album has become one of the best-selling albums of 2012, according to Nielsen SoundScan. Her debut studio album, “Pink Friday,” also achieved record-breaking numbers in 2010, by becoming certified Platinum only a month after its release. In addition to her No. 1 US debut, the first-time Grammy Award nominee for best new artist is thriving internationally, snagging the #1 spots in the UK, Japan and Canada and debuting in the Top 5 in Australia, New Zealand, Singapore and Ireland. With her #1 debut in the UK, Minaj has been named the highest charting solo female rapper in history with the UK’s Official Albums Charts. Minaj’s rapping technique has been hailed by critics. Equally well-known for her unique sense of style, her use of colorful wigs and outlandish costumes ranks her as one of the world’s leading fashion icons. Currently focusing on acting, Minaj is in NY filming the 20th Century Fox comedy, The Other Woman, opposite Cameron Diaz and Leslie Mann.
About Myx Beverage LLC
Formed in 2013, Myx Beverage, LLC is the parent company for Myx Fusions beverages. The company is comprised of strategic partners committed to taking the growing moscato wine industry by storm. #GetInTheMyx
Peter Reaske / CEO- has over 30 years of experience in the marketing and distribution of beer and alcoholic beverages. He was the formerVice President for Foster’s Americas and Global Commercial Director of the Foster’s Beer Group. Prior to Fosters, Peter was with Molson Breweries USA where he served as Vice President of Allied Brands and Marketing and was responsible for increasing sales volume by almost 150% over 3 years, the successful launch of new brands and the strategic positioning of the company for its sale to Phillip Morris.
Mona Scott Young/ CMO – has over 20 years of experience in marketing and branding. She is also founder of Monami Entertainment, a multi-media company that specializes in film and television production, talent management as well as brand and product development. Mona’s business and philanthropic achievements have garnered recognition from a variety of prestigious organizations and her many accolades include Marketer of the Year by Ad Age Magazine.