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Gucci has announced that they will launch a GG Flag Collection to celebrate UNICEF‘s “Schools for Asia” initiative. The brand will be making an initial $350,000 donation in the name of its children’s line toward UNICEF. An additional 25 percent of the proceeds from this new GG Flag Collection will go towards sending little girls and orphans across Asia to school.

This is the seventh year Gucci has partnered with UNICEF, and they are the organization’s first major corporate partner to support the “Schools for Asia” initiative. “The new initiative will give children, especially girls, orphans and those living in extreme poverty the chance for a better start in life,” said Leila Pakkala, Director of UNICEF’s Private Fundraising and Partnerships Division.

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