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HUDSON Jeans, the iconic brand that combines British cool and LA ease, and partner mill ISKO™, a worldwide leader in denim fabric innovation, introduce TURBOTECH™ an exclusive technology in fabric that allows you to take your jeans from raw to vintage in 30 days.

This revolutionary innovation allows the denim to mold to each individual body, developing creases and wrinkles, to create a truly custom pair of jeans in just 30 days.

To celebrate this revolutionary proprietary technology, HUDSON has curated a team of notable influencers for the “ TURBOTECH™ EXPERIMENT.”  The team of four, from varying ‘walks of life’ ranging from editor to DJ to street artist to blogger, was hand selected as men who love their denim and live passionately, each in their own unique way:  Please watch the below videos to see how each pair of denim tells their own story:

The Inspiration – with HUDSON Creative Director Ben Taverniti

DJ Vice – World renowned DJ

Johnny Pinto – Founder of The Denim Guy

Kai- Street artist

Josh Wolf – Comedian, Chelsea Lately


Please visit HUDSON Jeans (www.hudsonjeans.com) to learn more about this exciting new collection!

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