The first ever Rocawear commercial is a retrospective of Shawn “Jay-Z” Carter’s journey as a kid growing up in the humble projects of Brooklyn aspiring to make music and eventually making history.
On that journey, the first business beyond music was the birth of Rocawear. Carter’s Rocawear brand represents his prowess as a business man who continues to challenge himself to be more than merely a musician. In the spot, Jay explains “ My goal was to have one gold album and that was it. And then it became, I want to show that an artist can ascend to the executive ranks.” Ultimately it has been Jay-Z’s ability to inspire his customers that has afforded Rocawear over 10 years as the number one brand in its’ space. Carter continues, “Rocawear just keeps reinventing itself and redefining itself every single day.”