Draped in Rocawear, internet sensation, Karmin, covers Jay-Z’s “Encore” and performs an original song, “Carbon Copy” for the 1st video of Rocawear’s “That’s Rocawear” campaign.


**When your talent can match this, that’s when you will get featured on SFPL. If not, step your game up! *shrugs*

That’s Rocawear viral videos celebrate the evolution of hip hop culture. Rocawear was established in 1999 off the excitement around Jay-Z and Rocafella Records and remains today as the number one urban lifestyle brand in the world. We celebrate how the culture has evolved and how Rocawear has not only evolved with the culture but has been a major force in communicating that evolution around the world. Amy and Nick have a great sense for making it personable, corky and organic which we believe are the main elements for their viral success. That’s Rocawear!

For more information visit thatsrocawear.com

About Karmin

My favorite $#*! ever”Questlove

Karmin is Amy Ellis’ pronounced rap flow and searing R&B influenced pop vocals married with Nick Noonan’s multi-instrumental talent and smooth harmonies. The duo’s dynamic chemistry results in a perfect blend of hip-hop, acoustic styling and applied theatrics that have taken pop by storm.



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