Recently, The Fly Guys stepped over to the ROC offices to check out Jay Z’s latest installation of Artful Dodger’s Fall 2011 Collection. For those that don’t know, back in 2007, Jay-Z, though a new joint venture came into works with the Iconix Brand Group called Scion LLC. and purchased the Artful Dodger clothing line for $15 million. The line, which has become increasingly popular over the past two years, specializes in high end denim, t-shirts and sweaters.
With a street edge, Artful Dodger exemplifies the meaning of standing apart from any other normal style. It’s time to take risks with your sense of style. BE YOU! *cues Cee-Lo’s “F*ck You” song*
It’s not about the normal jean wash anymore. Time for life, color and your moment to stand out.
Artful Dodger is a nimble and elusive Warrior. When strongly attacked he changes the subject with a diversionary counterattack. Knowing full well that staying on topic works to his disadvantage, Artful Dodger will not allow himself to be pinned down.
Check out more of the collection below…
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